Building and Maintaining an Always Positive Attitude in Your Business by Future Achievement International

Building and Maintaining an Always Positive Attitude in Your Business by Future Achievement International


Future Achievement International/ MasterTrack International
ISBN-10: 0970948352
ISBN-13: 978-0970948359

I'm Sorry (Heartfelts) by Dennis A Trinkle (Feb 19, 1999)

I'm Sorry (Heartfelts) by Dennis A Trinkle (Feb 19, 1999)

Fortune Strategy by Ean Higgins, Arun Abey, and Clifford German

Paperback: 304 pages

Publisher: Financial Times Prentice Hall (October 31, 2000)

Language: English

ISBN-10: 0273639277

ISBN-13: 978-0273639275

How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work by Susan Marshall

How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work by Susan Marshall

• Paperback: 224 pages
• Publisher: McGraw-Hill; 1 edition (September 1, 2000)
• Language: English
• ISBN-10: 0809224941
• ISBN-13: 978-0809224944

Firnando Chau Review


http://www.executiveadvisorllc.com

From Library Journal

Business consultant Marshall shares her advice from working with numerous businesses striving to improve their management structure. Focusing on the difficulties in today's business environment, she wants to help listeners learn how to succeed by building a stronger backbone, defined as a firm and resolute character, and the courage to make and stand by unpopular decisions. After a sound explanation of the three components of backbone competence, confidence, and the ability to take risks the author further develops these elements in her ten backbone-building strategies (e.g., turn meetings into discovery sessions, associate with others on purpose, determine the power sources, and decide and say what you think). The unique exercises strengthen this surprisingly refreshing addition to the overly burdened management genre. The steady narration by Anna Fields slows the pace at times and dulls the attention span, so look for the hard copy to be requested. Recommended for public libraries. Dale Farris, Groves, TX
Copyright 2002 Cahners Business Information, Inc.

Product Description

To succeed in business today, an individual must be smart, competitive, resilient, tenacious, and fearless. In short, he or she needs a good, old-fashioned backbone. In How to Grow a Backbone, Susan Marshall, a top business consultant and former executive, outlines skills that readers can develop and perfect to become stronger, more confident, and more influential on the job. Using straight talk laced with wry humor, the author draws upon actual business situations from a variety of companies and industries to show how a strong backbone can change not only the outcome of the situation, but also how one is perceived.

About the Author

Business consultant Susan Marshall has held positions in advertising, marketing, employee development, and general management. Executive Advisor, LLC, was formed in 1997 by Susan Marshall to help business executives become more effective thinkers, planners, problem solvers, and leaders. Her work has evolved over the years, narrowing from a scope as broad as strategic planning and performance management systems to a targeted framework helping clients and their executive teams build rock solid confidence in five fundamental skills.

The New Marketing Era by Paul Postma

The New Marketing Era: Marketing to the Imagination in a Technology-Drivenn World by Paul Postma





About the Book:-
Hardcover, 163 pages
Publisher: McGraw-Hill Companies, Oct 1998
ISBN-13: 9780070526754
ISBN: 0070526753

Firnando Chau Review


Table of Contents:-
Foreword
Preface
Chapter One: Marketing in a Changing World.
Chapter Two: The Information Revolution.
Chapter Three: The Media Revolution.
Chapter Four: We're Only Human.
Chapter Five: The Mix of Informaiton, Media, and Human Beings.
Index
---

Law of Contract by Paul Richards

Law of Contract (Pitman law textbook series) - Paperback (Apr. 1995) by Paul Richards

He Chose the Nails What God Did To Win Y by Max Lucado

He Chose the Nails What God Did To Win Y by Max Lucado (Hardcover - 2000)

Executive EQ by Cooper & Ayman Sawaf

Executive EQ: Emotional Intelligence in Leadership & Organizations by Robert K. Cooper, Ph.D., & Ayman Sawaf


About the Book:-

Hardcover: 327 pages
Publisher: Grosset/Putnam, 1997
ISBN 0399524045, 9780399524042

Firnando Chau Review


Table of Contents:-

Note to the Reader
The Value of Emotional Intelligence in Leadership and Organizations
Prologue
Introduction: The Unconventional Wisdom of Emotional Intelligence
THE FIRST CORNERSTONE: Emotional Literacy
Chapter 1: Emotional Honesty
Chapter 2: Emotional energy
Chapter 3: Emotional feedback
Chapter 4: practical intuition
THE SECOND CORNERSTONE: Emotional Fitness
Chapter 5: Authentic Presence
Chapter 6: trust radius
Chapter 7: constructive discontent
Chapter 8: resilience and renewal
The Third Cornerstone: Emotional Depth
Chapter 9: Unique Potential and Purpose
Chapter 10: commitment
Chapter 11: applied integrity
Chapter 12: influence without authority 
THE FOURTH CORNERSTONE: Emotional Alchemy
Chapter 13: Intuitive Flow
Chapter 14: REFLECTIVE time shifting
Chapter 15: opportunity sensing
Chapter 16: creating the future
The EQ map 
Permissions
Notes
Index
Contact page


--


About the Book


The concept of EQ, the emotional intelligence equivalent of IQ, can be applied to corporate life to achieve greater financial success and personal energy in the marketplace. Executives, managers, and professional all across America are praising "Executive EQ" and are putting the precepts of this book into action for raising emotional intelligence in their leadership and at all levels of their organizations.


About the Author


Robert K. Cooper is an advisor to organizational leaders and an independent scholar who has spent more than two decades researching leadership, innovation, and personal and interpersonal effectiveness under pressure. Cooper is also recognized for his pioneering work on the practical application of emotional intelligence in leadership and organizations. Cooper has lectured at more than twenty leading universities and business schools in the U.S. and Europe and the Masters Forum: Foundations for Leadership. He is recognized for his pioneering work advancing e-business by linking human capacity to shareholder value. 


Cooper is an international best-selling author whose books include Executive EQ: Emotional Intelligence in Leadership & Organizations; The Performance Edge: New Strategies to Maximize Your Work Effectiveness and Competitive Advantage; and 21st Century Leadership. Dr. Cooper serves as leadership advisor and consultant to such organizations as KPMG, 3M, and Ford Motor Company. He has designed and presented leadership development and professional education programs for prominent organizations in the U.S. and Europe. These include: 3M, Arthur Andersen, Ford Motor Company, Qualcomm, KPMG, Sun Microsystems, Marriott Worldwide, Fireman's Fund Insurance, Deloitte Consulting, AT&T, Northwestern Mutual Life, Coca-Cola, Novartis, ACNielsen, PepsiCo, Motorola, Cargill, SmithKline Beecham, Analog Devices, Ball Aerospace, Lockheed Martin, Government Training Services, North Memorial Health Care, MenTTium, Pinkerton Security, and Hyatt Corporation. His programs have also reached hundreds of health care institutions, government agencies, educational organizations, and communities. 


Beyond his corporate work, Cooper's background includes a decade of study on stress dynamics, change management, health sciences and psychology, and he has earned instructor-level certifications from several prominent preventive medicine institutions. An All-America athlete, he is recipient of the University of Michigan's Honor Trophy Award for "outstanding achievement in scholarship, athletics, and leadership." He serves as Chair of Advanced Excellence Systems, a leadership consulting firm, and as Chair of the Board at Q-Metrics, a research firm dedicated to measuring and developing team and organizational performance.


Ayman Sawaf is the founding chairman of the Foundaion for Education in Emotional Literacy, a nonprofit organization devoted to the advancement of emotional intelligence in business, education, families, and society. 

Contract Law by Ewan McKendrick

Business @ the Speed of Thought: Succeeding in the Digital Economy by Bill Gates (Hardcover - May 15, 2000)

Maxwell 3-in-1 Special Edition (The Winning Attitude / Developing the Leaders Around You / Becoming a Person of Influence) by John C. Maxwell

Maxwell 3-in-1 Special Edition (The Winning Attitude / Developing the Leaders Around You / Becoming a Person of Influence) by John C. Maxwell (Hardcover - Sep 15, 2000)

Ziglar On Selling by Zig Ziglar

Growing The Distance: Timeless Principles for Personal Career, and Family Success by Jim Clemmer

My version of the book is a 1999, Paperback, The CLEMMER Group, ISBN 0-9684675-0-4


Their Website: http://www.jimclemmer.com/growing-the-distance-reviews.php


Firnando Chau Review


The contents of the book are:-
Introduction
Chapter 1 The Way of the Leader
Chapter 2 Focus and Context
Chapter 3 Responsibility for Choices
Chapter 4 Authenticity
Chapter 5 Passion and Commitment
Chapter 6 Spirit and Meaning
Chapter 7 Growing and Developing
Chapter 8 Mobilizing and Energizing
Afterword: Grow For It
Appendices
Notes
Index


---



Growing the Distance - Reviews

"... writes persuasively about the need for better balance in our lives...urges readers to consider their legacy...offering the chance to relax, reflect and regroup...interweaves anecdotes, quotes, fictional stories and his own musings in a leisurely style..." The Globe & Mail

"Jim has given us all much to think about and grow on. Very satisfying! At the deepest and most personal level, I am glad I read this book. If, like me, you think that getting one powerful, actionable insight from a book is worth the price, Growing the Distance is the bargain of the millenium." Ian Percy, Psychologist and author of Going Deep

"Simultaneously practical and inspirational, Jim Clemmer takes a refreshing approach to leadership and personal growth. Growing the Distance is full of wisdom, anecdotes and pithy advice in an informal, easy-to-read digest format. Great reading for all walks of life."
Nancy Semkin, Manager, Leadership Development, Royal Bank Financial Group

"...If you want to read a book and be enthusiastic about your leadership potential, Growing the Distance is a must. It will inspire you and help to mesh together the various roles and activities of your life. This book is truly different and will find a happy home on your bookshelf!..."
weLEAD Online Magazine 

"A road map of the heart that tells you about the personal development pathways and towns along the way and lets you choose which ones to stop at . . . enjoyed the book's multi-level layout and Jim's flowing writing style." Mark Brzezicki, DOFASCO Blast Furnace Supervisor, now Supervisor of Training and Development

"The content and lay-out of Growing the Distance are extremely effective. With the discounts available, it will have a wide range of reader interest for companies buying large quantities."
Kerry Hawkins, President, Cargill Limited

"I have no hesitation in recommending this book to anyone who wishes to do some thinking or learning about how you can grow, how you can influence people and become a leader in whatever sphere you operate in. The book is written so that it is easy to understand, full of good advice and examples, and not only well worth reading but entertaining and insightful as well."
The Honourable John C. Crosbie, P.C., O.C., Q.C.
Former Senior Cabinet Minister, Federal and Provincial Governments of Canada

"Jim Clemmer has written a witty and wise book filled with leadership wisdom that is rock solid. Read it and reap." Lance Secretan, Author of Reclaiming Higher Ground

"If there is such a thing as a "universal book" then this is it. It brims with practical advice for people of all ages and all stages. It is replete with wonderful examples, and the reader will be amazed at the breadth of its scope." Jack Zenger, Author, president of PROVANT, Inc., and founder of Zenger Miller

"I am writing to let you know how much I appreciate your books and how they are helping us. I have been studying team building, leadership, training, and what we need to do to make our Centre an oasis, and your book has been of great help. I have been using Firing on All Cylinders, Pathways to Performance, and Growing the Distance. This is fabulous information, and is taking me places I always wanted to go -- but did not know how to get to." Norman Reader, Corrections Officer, Lakeview Youth Custody Centre

“My name is Karly Stewart and I am 13 years old and in Grade Eight. I read your book Growing the Distance and learned many useful things from it. Even though it is about the workplace, I can apply these principles to similar situations that occur at school. It showed me that I shouldn't be afraid to take the lead.

I liked the chapters, ‘Responsibility for Choices’ and ‘Authenticity’. I really liked reading the quotes and anecdotes, which were very humorous and gave me something to think (and laugh) about.

At my dad's office they are giving away fifty copies of this book for their leadership group. I think that not only people in workplaces should read this book, but people my age should read it too. Even teens would be able to benefit greatly from it. I would recommend it to any one who wants to become a better leader. This is an excellent book for people of all ages and a valuable source of information and wisdom on how to grow the distance.  Thanks,”  Karly

“Growing the Distance is one of the best organized and inspiring collections of leadership advice I've ever seen! I must say that I didn't want the book to end! I bought several more copies for my friends and family!” Dallas Gislason, Regional Development Coordinator, Saskatchewan Rural Development

The 48 Laws of Power by Robert Greene

The 48 Laws of Power by Robert Greene (Paperback - Sep 5, 2000)

From getAbstract.com

• 48 axioms that will help you accrue power in your organization
• How to be ruthless, crafty, cunning and successful

This book is amoral, hauntingly true and indispensable. It should be on the bookshelf of anyone who aspires to any level of success in any organization or profession. It should not gather dust but should be read regularly, according to a plan - one law a day, for example, absorbed slowly and contemplated deeply. Author Robert Greene draws on a rich variety of sources including books so threatening that they were banned by the ancient Chinese. He cites the memoirs of Machiavelli, various con men and many others who swept aside what ought to be in order to focus on what is. It might seem that anyone who follows all of these laws in their rich, narrative detail will turn out to be a very unpleasant person. That’s probably not true. getAbstract suspects, in contrast, that the person who masters the laws of power will be extremely pleasant, with winning ways and a knack for likeability, yet awe-inspiring and in control - though not always obviously so. Doesn’t that sound tempting?

About the author

Robert Greene has a degree in classical studies and has been an editor at Esquire and other magazines.

Goldman Sachs : The Culture of Success by Lisa Endlich

Paperback: 336 pages
Publisher: Touchstone (March 9, 2000)
Language: English
ISBN-10: 0684869683
ISBN-13: 978-0684869681

The 36 Strategies of The Chinese: Adapting Ancient Chinese Wisdom to the Business World By WEE Chow Hou & LAN Luh Luh

The 36 Strategies of The Chinese: Adapting Ancient Chinese Wisdom to the Business World By WEE Chow Hou & LAN Luh Luh

My version is 1999, Paperback by Addison Wesley Longman, ISBN 981-235-832-3

Firnando Chau Review

The contents of this book are in the following order:-
About The Authors
Introduction
Part I Advantageous Strategies
Strategy 1 "Deceiving the heavens to cross the sea"
Strategy 2 "Besieging Wei to save Zhao"
Strategy 3 "Killing with a borrowed knife"
Strategy 4 "Conserving energy while the enemy tires himself out"
Strategy 5 "Looting a house on fire"
Strategy 6 " Making a feint to the east but hitting out in the west"
Part II Opportunistic Strategies
Strategy 7 "Creating something out of nothing"
Strategy 8 "Secret escapte through Chen Cang"
Strategy 9 "Observing the fire from the other side of the river"
Strategy 10 "A dagger sheathed in a smile"
Strategy 11 "The plum dies in place of the peach"
Strategy 12 "Stealking a goat along the way"
Part III Offensive Strategies
Strategy 13 "Hitting the grass to startle the snake"
Strategy 14 "Borrowing a corpse to resurrect a soul"
Strategy 15 "Luring a tiger from its lair in the mountain"
Strategy 16 "Releasing the enemy to recapture him later"
Strategy 17 "Tossing out a brick to get a jade"
Strategy 18 "Disband the bandits by arresting their leader"
Part IV Confusion Strategies
Strategy 19 "Pulling out the firewood from beneath the cauldron"
Strategy 20 "Catching a fish in troubled water"
Strategy 21 "Making an unnoticed escape like a golden cicada shedding its skin"
Strategy 22 "Shutting the doors to catch the thief"
Strategy 23 "Befriend the far and attack the near"
Strategy 24 "Borrow a passage to attack Guo"
Part V Deception Strategies
Strategy 25 "Replace superior beams and pillars with inferior ones"
Strategy 26 "Pointing at the mulberry but scolding the locust tree"
Strategy 27 "Pretending to be insane but remaining smart"
Strategy 28 "Remove the ladder after the enemy ascends to the roof"
Strategy 29 "Deck the tree with flowers"
Strategy 30 "The guest takes over as host"
Part VI Desperate Strategies
Strategy 31 "Beauty scheme"
Strategy 32 "Empty city scheme"
Strategy 33 "Double agent ploy"
Strategy 34 "Self-injury scheme"
Strategy 35 "A series of interconnected ploys"
Strategy 36 "Escape - the best scheme"
Index

Megatrends: Asia by John Naisbitt

Megatrends: Asia, - Hardcover (1996) by John Naisbitt

The Bible Code by Michael Drosnin

The Bible Code by Michael Drosnin (Paperback - Apr 7, 1998)

Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not! by Robert T Kiyosaki

Paperback: 403 pages
Publisher: Time Warner Books (June 2000)
Language: English
ISBN-10: 0446677469
ISBN-13: 978-0446677462

How To Enjoy Your Life And Your Job by Dale Carnegie

How To Enjoy Your Life And Your Job by Dale Carnegie (Mass Market Paperback - Jan 2, 1990)

Successful Cold Calling by Lee Boyan

Successful Cold Calling by Lee Boyan


About the Book:-

Paperback: 275 page
Publisher: AMACOM Div American Mgmt Assn, 1989
ISBN 0814477186, 9780814477182

Firnando Chau Review


Table of Contents:-

What This Book Will Do For You
Chapter 1 HOW COLD is A COLD CALL?
Chapter 2 TRIUMPH OVER FEAR
Chapter 3 WHAT DO YOU WANT TO HAPPEN?
Chapter 4 WHERE TO FIND PROSPECTS
Chapter 5 WHY SHOULD PROSPECTS LET US INTO THEIR WORLD?
Chapter 6 PLANNING THE OPENING MOVE
Chapter 7 THE MAGIC DOOR OPENER
Chapter 8 PROBING FOR NEEDS
Chapter 9 LISTENING THE OTHER SIDE OF A QUESTION
Chapter 10 PARAPHRASING
Chapter 11 GETTING THROUGH TO THE BUYING AUTHORITY
Chapter 12 THE GATEKEEPERS
Chapter 13 FINETUNING YOUR APPROACH
Chapter 14 SHARPENING YOUR TELEPHONE SKILLS
Chapter 15 MORE ON RESISTANCE
Chapter 16 MAKING IT WORK FOR YOU
NOTES
INDEX

--

About the Author

IBM Way: Insights into the World's Most Successful Marketing Organization by Buck Rodgers & Robert L. Shook

About the Book:-

Hardcover: 235 pages
Publisher: Harpercollins; 1st Edition. edition (August 1988)
Language: English
ISBN-10: 0060155221
ISBN-13: 978-0060155223

Teaching the Elephant to Dance by James A Belasco

Teaching the elephant to dance: the manager's guide to empowering change by James A. Belasco, Ph.D.

About the Book:-
Paperback, 276 pages
Publisher: Plume, 1991 


Firnando Chau Review


Table of Contents:-
1 Teaching the Elephants to Dance
2 Getting Ready to Change
3 Anticipate the Obstacles
4 Create Tomorrow
5 Focus Resources
6 Vision Makes the Difference
7 Actions Set the Pace
8 Expect It or Forget It
9 People Are the Key
10 Culture Is It
11 Empower Individual Change Agents
12 Change Happens - The Elephant Learns
Notes
Index
--


Synopsis (1991)


Today the most important function of any manager is to implement change, and Teaching the Elephant to Dance is a practical, hands-on guide to creating effective change in any organization. It explains how successful managers decide on a new direction, communicate their vision, and much more


About the author (1991)


Belasco has been an entrepreneur, a CEO of several businesses, and a teacher at SUNY-Buffalo and Cornell University.

Stephan Schiffman's Telemarketing by Stephan Schiffman

Stephan Schiffman's Telemarketing - Paperback (Apr. 1992) by Stephan Schiffman

Cashflow Quadrant: Rich Dad's Guide to Financial Freedom by Robert T Kiyosaki

Paperback: 251 pages
Publisher: Business Plus (April 1, 2000)
Language: English
ISBN-10: 0446677477
ISBN-13: 978-0446677479

If Love is a Game, These are the Rules by Cherie Carter-Scott, Ph.D.

If Love is a Game, These are the Rules: Ten Rules for Finding Love and Creating Long-Lasting Authentic Relationship by Cherie Carter-Scott, Ph.D.

About the Book:-

Paperback: 272 pages
Publisher: Broadway Books, 1999
ISBN: 0767904249, 9780767904247

Firnando Chau Review


Synopsis



In her #1 New York Times bestseller If Life Is a Game, These Are the Rules, Chérie Carter-Scott gave us ten rules for conquering life's challenges and managing its unpredictable ups and downs. Now, in If Love Is a Game, These Are the Rules, she presents ten simple rules to help us find true love and create long-lasting, authentic relationships.

After twenty-five years of conducting workshops and seminars, Chérie has discovered that the most important--and often the most difficult--part of the human experience is partnership. Everyone is either looking for love or trying to find a way to sustain and feed the love that they already have. Chérie's ten rules are universal truths that we inherently know but often lose sight of in the confusing game of romance--rules as simple as "You Must Love Yourself First," "Communication Is Essential," and "You Must Nurture the Relationship for It to Thrive." Once understood and embraced, her rules help us learn more about our true selves and our needs--and make us better able to meet the needs of others.

As the ten rules show, building and sustaining authentic love is a delicate process that requires negotiation and communication, and while love is often challenged by change, it provides a variety of opportunities for us to grow as individuals. In her inimitably warm and inviting style, Chérie shares her own insights into love's  journey, from building intimacy and taking the risk of commitment to rekindling the faded flame by bringing back the "sizzle factor." Her inspirational stories, coupled with practical exercises--such as creating a criteria list for a potential mate or making an outline for a formal relationship "check-in"--will bring out the authentic lover in each of us. Fresh and inspiring, If Love Is a Game, These Are the Rules is a perfect guide to living a real-life "happily ever after".



About the author (1999)

Chérie Carter-Scott, Ph.D., is the author of the #1 New York Times bestseller If Life Is a Game, These Are the Rules. She is also a motivational speaker, organizational change agent, consultant, and the author of six books, including Negaholics. She is currently coauthoring Chicken Soup for the Global Soul with Jack Canfield and Mark Victor Hansen, which is scheduled to be published in 2001. Dr. Carter-Scott lives in Nevada with her husband, Michael, and her daughter, Jennifer.

Young Entrepreneurs: Success made in Singapore by Young Entrepreneurs' Organization

Publisher Martin & Elliott Books, 1999
ISBN 9810418388, 9789810418380
Length 140 pages

Goldfinger : How Entrepreneurs Grow Rich by Starting Small by Robert Heller

Goldfinger : How Entrepreneurs Grow Rich by Starting Small - Paperback - Import (Sept. 6, 1999) by Robert Heller

Who Moved My Cheese? by Spencer Johnson

Who Moved My Cheese?: An amazing way to deal with change in your life and your work by Spencer Johnson

Sharkproof: Get the Job You Want, Keep the Job You Love... in Today's Frenzied Job Market by Harvey MacKay

About the Book:-

Paperback: 339 pages

Publisher: HarperCollins Publishers (January 1994)

Language: English

ISBN-10: 0887306632

ISBN-13: 978-0887306631

Firnando Chau Review


Amazon.com Review
Have you ever feared the prospect of losing your job? These days, who hasn't? Have you struggled with the morale-blasting effect of a never-ending job search? Do you simply want to move up in the job you have? The bestselling Sharkproof is a priceless guide for those facing today's vicious job market. It can help you get back on your feet as you bait sharks (the interviewer) and then reel them in (land the ideal job offer). Praised by such folks as Larry King, Elizabeth Dole, Steven Covey, and Jack Kemp, this friendly guide is divided into four sections: "Sink or Swim," "Ready?" "Aim...," and "Hired!" Sprinkling the book with humorous and inspiring anecdotes, author Harvey Mackey is clearly sympathetic to the demoralized job applicant, using gentle language and concentrating heavily on how to deal with being "dehired." He suggests ways to raise the spirits, such as volunteering for something you are passionate about. Once your self-esteem has returned, the job search can continue with more chances for success. Sharkproof contains most of the standard job search information, but does include some original ideas such as a post-interview evaluation form. "If the company that interviewed you is going to write a report on you," he asks, "shouldn't you, too?" This is an important read for anyone currently competing in today's "rat race." --Cate Bick


From Library Journal
The master salesman and best-selling author ( Swim with the Sharks Without Being Eaten Alive , LJ 4/15/88, and Beware the Naked Man Who Offers You His Shirt , LJ 1/90) is back with a blend of anecdotes and maxims designed to perk up anybody's job search. Mackay is an excellent storyteller and good writer--even when the advice is fairly predictable (i.e., know what you're good at and nurture your business con-tacts). The overall effect is stimulating. Colorful vignettes and a sprinkling of unorthodox suggestions, such as having your mother write a letter of reference, make this book as entertaining as his other two hits. The emphasis on self-promotion may strike some as self-centered. Yet it is the type of strategy Mackay has used throughout his career and is likely to make this book one patrons will ask for. Recommended for general business collections.
- M. Uri Toch, P.L. of Cincinnati and Hamilton Cty.
Copyright 1992 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Principled-Centred Leadership by Stephen R Covey

Tactics: The Art & Science of Success by Edward de Bono

Tactics: The Art & Science of Success by Edward de Bono

My version is 1988, Paperback, by Fontana/Collins, ISBN 0-00-637072-1

Firnando Chau Review

The contents of the book are full of wonderful topics, they are:-
Introduction
Alphabetical List of Interviewees
Part I Success
Chapter 1 Styles and Characteristics of Success
Chapter 2 What Stimulates Success
Chapter 3 How Far is Success Within Our Controls?
Part II Prepare For Success
Chapter 4 Focus I
Chapter 5 Focuss II
Part III Make It A Success
Chapter 6 Thinking and Doing
Chapter 7 Strategy
Chapter 8 Decision-Making
Chapter 9 Opportunity
Chapter 10 Risk
Chapter 11 Strategy for People as Resources
Chapter 12 Tactical Play
Epilogue: The Lessons: New Horizons
Index

Mars & Venus A Match Made in Heaven? by John Gray

About the Book:-

Paperback: 236 pages

Publisher: Newleaf (May 1999)

ISBN-10: 071712889X

ISBN-13: 978-0717128891


Firnando Chau Review


About the Book


In 'Mars & Venus - A Match Made in Heaven?' John Gray explains in his humorous and immensely practical way just why the different sexes are so alien to one another. Once we realise that not only are men and women different but they are supposed to be that way, we can start to use these differences to make life more fun and fulfilling. As he teaches us the art of loving an alien being he reveals: What men and women really want from each other How to react to stress without alienating your partner Why women become overwhelmed and men shut down How to give and receive emotional support Whatever your age and circumstances, this book will help to get men and women talking, communicating and understanding, but most of all loving.


About the Author


John Gray is an internationally renowned author and psychologist specialising in relationships. His 'Mars and Venus' books have brought a powerful message to millions of people across the world.

Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use by G. william Dauphinais & Colin Price

Paperback: 320 pages
Publisher: Simon & Schuster (September 21, 1999)
Language: English
ISBN-10: 0684851954
ISBN-13: 978-0684851952

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not! by Robert Kiyosaki

Paperback: 207 pages
Publisher: Business Plus; 1 edition (April 1, 2000)
Language: English
ISBN-10: 0446677450
ISBN-13: 978-0446677455

Dare to Fail by Billi P. S. Lim

Dare to Fail by Billi P. S. Lim

About the Book:-

Paperback: 237 pages
Publisher: Hardknocks Factory, 1996
ISBN: 9839323008, 9789839323009

Firnando Chau Review


Table of Contents

1. Childhood
2. College and campus days
3. Our company "created"
4. Going back to work for people
5. Failing
6. Value of failing
7. Fear of failure
8. Failure in relationships
9. Consequences of failing in our society
10. Fear of not getting a job
11. Fear of being too old to succeed
12. Fear of no result
13. Pain, problems, difficulties and sufferings
14. What it takes to face failure
15. When all else fails
16. What would you do if you can't fail?

The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith

About the Book:-
Hardcover: 256 pages
Publisher: Warner Books; First Edition edition (March 1, 2000)
Language: English
ISBN-10: 0446524174
ISBN-13: 978-0446524179

Firnando Chau Review


Amazon.com Review


The beauty of marketing is that it happens when we're looking but not noticing. Before you know it, we're using Yahoo! as a search engine, even though serious researchers will tell you that Alta Vista and Dogpile are better. We're buying products that cost more and perform worse, simply because the marketing and branding of those products tells us there's a value there, even if objective analysis tells us otherwise. In The Invisible Touch, Harry Beckwith tells us the obvious--what was right in front of our faces. But because of the blinders we wear, because of the way we've been educated, socialized, or just plain bamboozled, we can't see it as clearly as he can. Thus, in each of his "four keys to modern marketing"--price, branding, packaging, relationships--he offers counterintuitive information that could make or break a business plan. For example, he explains in great detail why a higher price is better than a lower one; why every business, from Apple Computer to the U.S. Army, is a brand-name to be cherished and nurtured; why the orangest orange sells better than the least orange orange, even if both pieces of fruit taste exactly the same; and why the best service providers always remember your name and what you like to drink. This is a business book, but one that everyone who works for a living should read. Pick any page, and you'll find insights that could make you a better teacher, a better salesperson, a better employee in any trade. Beckwith drives home the idea that we're all in the business of marketing ourselves, and we're in that business every waking hour. --Lou Schuler


From Library Journal


Beckwith is the principal of Beckwith Partners, a positioning and branding advisory firm in Minneapolis, whose first book, Selling the Invisible (1977), dwelt on marketing for service businesses. He begins his new book with a segment on marketing research and its limitations, then follows with a section listing and discussing marketing fallacies. His offers four keys to effective marketingDprice, brand, packaging, and relationshipsDwhich he treats in depth. Beckwith has written a helpful book on the use of these four keys in marketing services to potential clients customers, with the aim of both getting them and keeping them. He is particularly good on the nature of marketing, showing what it can and cannot do. This book should be purchased by all libraries that serve businesses and business people and also belongs in the personal collections of professional marketers.DLittleton M. Maxwell, Business Information Ctr., Univ. of Richmond 
Copyright 2000 Reed Business Information, Inc.

The Lexus and The Olive Tree by Thomas Friedman

The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman (Jun 15, 2000)

• Paperback: 512 pages
• Publisher: HarperCollins Publishers Ltd (April 17, 2000)
• ISBN-10: 0006551394
• ISBN-13: 978-0006551393

From getAbstract.com

• Why the tension between globalization and cultural identity is the defining conflict of the new era
• How the global economy and Internet have turned countries into “companies”
• Why globalization is irreversible

Thomas L. Friedman explains that the old world order of the Cold War has been replaced by a new paradigm of globalization. In this system, finance, information and technology are being democratized. The Lexus automotive brand of the title is the emblem of globalization. The Olive Tree stands for deep local cultural connections. The tension between globalization and cultural identity is the defining conflict of the new era. Friedman excels at making connections among diverse events and is a brilliant storyteller. He is particularly good at translating complex ideas into vivid, clear, colloquial language. His observations seem so simple that it is easy to miss how profound they are. His arguments seem almost irrefutable. He is basically optimistic and chooses not to dwell much on the dangers implicit in this new world. getAbstract.com recommends the book to everybody. Because Friedman draws heavily on his rich store of anecdotes this book is best appreciated in its full length.

Amazon.com Review

One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.
Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.
No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler --

From Kirkus Reviews

A brilliant guidebook to the new world of ``globalization'' by Pulitzer-winning New York Times columnist Friedman (From Beirut to Jerusalem, 1988). Like El Nio, globalization is blamed for anything and everything, but few understand just what it really is. In simplest terms, Friedman defines globalization as the world integration of finance markets, nation states, and technologies within a free- market capitalism on a scale never before experienced. Driving it all is what he calls the Electronic Herd, the faceless buyers and sellers of stocks, bonds, and currencies, and multinational corporations investing wherever and whenever the best opportunity presents itself. It is a pitiless systemrichly rewarding winners, harshly punishing losersbut contradictory as well. For nations and individuals willing to take the risk, globalization offers untold opportunity, yet in the process, as the Electronic Herd scavenges the world like locusts in the search for profit, globalization threatens to destroy both cultural heterogeneity and environmental diversity. The human drive for enrichment (the Lexus) confronts the human need for identity and community (the olive tree). The success of globalization, Friedman contends, depends on how well these goals can be satisfied at one and the same time. He believes they can be, but dangers abound. If nation states sacrifice too much of their identity to the dictates of the Electronic Herd, a backlash, a nihilistic rejection of globalization, can occur. If nation states ignore these dictates, they face impoverishment; there simply is no other game in town. Friedmans discussion is wonderfully accessible, clarifying the complex with enlightening stories that simplify but are never simplistic. There are flaws, to be sure. He is perhaps overly optimistic on the ability of the market forces of globalization to correct their own excesses, such as environmental degradation. Overall, though, he avoids the Panglossian overtones that mar so much of the literature on globalization. Artful and opinionated, complex and cantankerous; simply the best book yet written on globalization. 

Review

'Friedman provides an excellent bird's-eye view of globalization' Financial Times

Product Description

A powerful and accessible account of globalization -- the new world order that has replaced the cold war -- by the award-winning author of From Beirut to Jerusalem. More than anything else, globalization is shaping world affairs today. We cannot interpret the day's news, or know where to invest our money, unless we understand this new system -- the defining force in international relations and domestic policies worldwide. The unprecedented integration of finance, markets, nation states and technology is driving change accross the globe at an ever-increasing speed. And while much of the world is intent on building a better Lexus, on streamlining their societies and economies for the global marketplace, many people feel their traditional identities threatened and are reverting to elemental struggles over who owns which olive tree, which strip of land. Thomas Friedman has a unique vantage point on this worldwide phenomenon. The New York Times foreign affairs columnist has travelled the globe, interviewing everyone from Brazilian peasants to new entrepreneurs in Indonesia, to Islamic students, to the financial wizards on Wall Street and in Silicon Valley, to find out what globalization means for them, and for all of us. This ground-breaking book is essential reading for anyone who wants to know how the world really works today.

From the Inside Flap

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.

With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works. --This text refers to an alternate Paperback edition.

About the Author

THOMAS FRIEDMAN was born in Minneapolis in 1943. He completed his post-graduate Middle-Eastern Studies at St Antony's College, Oxford, before becoming a journalist. From 1979 to 1981, he was UPI's Beirut correspondent. In 1982, he became the New York Times' Beirut bureau chief, moving south to Jerusalem in 1984 to become bureau chief there. In January 1989, he became the New York Times' chief diplomatic correspondent in Washington, where he now lives with his wife and two daughters. Friedman has twice won a Pulitzer Prize for his reporting from the Middle East.

Firnando Chau Review