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Tuesday, December 26, 2006

Bait and Switch: The (Futile) Pursuit of the American Dream by Barbara Ehrenreich

Bait and Switch: The (Futile) Pursuit of the American Dream by Barbara Ehrenreich (Hardcover - Jul 25, 2006)


  • Hardcover: 256 pages
  • Publisher: Metropolitan Books/Henry Holt; First edition. edition (September 6, 2005)
  • ISBN-10: 0805076069
  • ASIN: B000GQLD2C


Product Description

Barbara Ehrenreich+s Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible rŽsumŽ of a professional -in transition,+ she attempts to land a middle-class job-undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and-again and again-rejected.Bait and Switch highlights the people who+ve done everything right-gotten college degrees, developed marketable skills, and built up impressive rŽsumŽs-yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today+s ultra-lean corporations take pride in shedding their -surplus+ employees-plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers-and little security even for those who have jobs. Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposŽ of economic cruelty where we least expect it. --This text refers to an out of print or unavailable edition of this title.

Book Description

Americans’ working lives are growing more precarious every day. Corporations slash employees by the thousands, and the benefits and pensions once guaranteed by “middle-class” jobs are a thing of the past.


In Bait and Switch, Barbara Ehrenreich goes back undercover to explore another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with the plausible résumé of a professional “in transition,” she attempts to land a “middle-class” job. She submits to career coaching, personality testing, and EST-like boot camps, and attends job fairs, networking events, and evangelical job-search ministries. She is proselytized, scammed, lectured, and—again and again—rejected.


Bait and Switch highlights the people who have done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster. There are few social supports for these newly disposable workers, Ehrenreich discovers, and little security even for those who have jobs. Worst of all, there is no honest reckoning with the inevitable consequences of the harsh new economy; rather, the jobless are persuaded that they have only themselves to blame.


Alternately hilarious and tragic, Bait and Switch, like the classic Nickel and Dimed, is a searing exposé of the cruel new reality in which we all now live.
--This text refers to an out of print or unavailable edition of this title.

About the Author

Barbara Ehrenreich is the author of thirteen books, including the New York Times bestseller Nickel and Dimed (0-8050-6389-7). A frequent contributor to Harper’s and The Nation, she has been a columnist at The New York Times and
Time magazine. She lives in Virginia.

Tuesday, December 19, 2006

The Essentials of Strategy (Business Literacy for HR Professionals) by Harvard Business School Press

The Essentials of Strategy (Business Literacy for HR Professionals) - Paperback (Nov. 14, 2006) by Harvard Business School Press


Paperback: 323 pages
Publisher: Harvard Business Press; First Trade Paper Edition edition (November 14, 2006)
Language: English
ISBN-10: 1591398223
ISBN-13: 978-1591398226



Product Description
In an age of stiffening competition, everyone in an organization must develop a strategic mind-set—by understanding the company’s competitive strategy and helping the firm execute it. In this essential resource, readers will find guidelines for creating the HR initiatives, policies, and departmental structures that will ensure success.
From the Back Cover
HUMAN RESOURCES
The HR professional's guide to crafting and executing effective strategies

You're developing crucial strategies for numerous HR efforts-workforce planning and talent retention, compensation, training and development, and recruitment and selection. How do you ensure that these HR strategies deliver as promised-and help hone your company's competitive edge? This book offers potent guidelines, including ways to:
Adopt a strategic mind-set
Identify your organization's most pressing strategic challenges
Craft HR strategies that support high-level corporate strategy
Successfully execute your HR strategies
The Business Literacy for HR Professionals Series
The Business Literacy for HR Professionals Series educates HR professionals at all levels in the principles, practices, and processes of business and management. Developed in cooperation with the Society for Human Resource Management (SHRM) and drawing on rich content from Harvard Business School Publishing and SHRM, these books provide a comprehensive overview of the concepts, skills, and tools HR professionals need to be influential strategic partners in their organizations.
Series Adviser: Wendy Bliss, J.D., SPHR, author of Legal, Effective References: How to Give and Get Them, coauthor of The Employment Termination Source Book: A Collection of Practical Samples, and contributor to Human Resource Essentials (all published by the Society for Human Resource Management), is an expert on human resource issues. She provides HR consulting, executive coaching, and corporate training to clients nationally.
OTHER BOOKS IN THE SERIES:
The Essentials of Managing Change and Transition
The Essentials of Finance and Budgeting
The Essentials of Negotiation
The Essentials of Power, Influence, and Persuasion
The Essentials of Project Management
The Essentials of Corporate Communications and Public Relations

Thursday, December 14, 2006

Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional by Howard Stevens & Theodore B. Kinni

About the Book:-
Hardcover: 192 pages
Publisher: Platinum Press (November 29, 2006)
Language: English
ISBN-10: 1593376510
ISBN-13: 978-1593376512


Firnando Chau Review


About the Book:


Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing that matters in today's competitive marketplace. Price? . . . Quality? . . . Innovative product features? While all of these certainly influence a customer's buying decision, none of them is the most influential factor. What is? It's the salesperson. 
Achieve Sales Excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force.


About the Author


Howard Stevens is the Chairman and CEO of the HR Chally Group-the top sales performance consulting corporation in the country. Mr. Stevens is the author of The Quadrant Solution and is a frequent speaker and expert source on radio and television. His World Class Sales Benchmarks program has been presented over 500 times across 30 countries for corporations, trade associations, government agencies, and universities. He has been a guest on CNN, Bloomberg, National Public Radio and other business based programs. He also presents the World Class Sales Benchmarks annually at the Columbia University Graduate School of Business and serves on the Sales Advisory Board for Ohio University.


Theodore Kinni is a former management consultant and accomplished business journalist. He has written over 100 articles and numerous book reviews that have appeared in a wide variety of periodicals including, Harvard Management Update, Selling Power, Quality Digest, and many others.

Sunday, December 10, 2006

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) by Jeffrey H. Gitomer (Hardcover - Mar 3, 2006)

    • Hardcover: 208 pages
    • Publisher: FT Press (February 21, 2006)
    • Language: English
    • ISBN-10: 0131735365
    • ISBN-13: 978-0131735361


    product
     Description

    The Collection was produced over 30 years,43 states and 95% of all the images are "gone forever!" from consumer and corporate culture...billy tucker,curator Signs are truly a universal language and general appeal to readers. The Signs of the Times Collection Is Now Available to the Public,Galleries,Museums,Publishers,Curators and Private Collectors An historic fine art,photo realism anthology,the documentary Collection preserves American life and expressionism "gone forever" from American culture. The entertaining and extraordinary Collection presents,and preserves a one-of-a-kind documentation of: American expressionism Consumer culture Commercial folk art Corporate culture; icons,billboards,advertising Neon,urban & street art Route 66 Americana:1972-2010 Humor & signspotting The human condition ArtSpan was recently selected to introduce The Signs of the Times. Billy Tucker, the collection chief photographer and curator said: "We are pleased to present the imagery from this unprecedented documentary collection from American life,consumer culture,commercial folkart and Americana." Tucker's work may be more expansive than Walker Evans,Diane Arbus,Bourke-White,Bill Owens,Chuck Close,Bourke-White,Man Ray,Cartier-Breson,Bernice Abbott and other fine art photographers. His imagery is unique in that it reflects many forms of art styles and artistic expression including: abstracts cubism still life rococo pop art impressionism modernism photo realism

    From the Back Cover




    Salespeople are looking for answers.
    They want them now.
    They want them fast.
    They want them free.
     
    Buy this book: You'll get two out of three.
     

    Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. But there's a big difference between AN answer and the BEST answer. I have compiled 99.5 BEST ANSWERS to the barriers salespeople face every day.

    These answers will get you from:
    What do I do next?
    to:
    Where is the bank so I can deposit this money?!

    Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendaryJeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!
    You'll discover the best ways to:



    • leave voicemail
    • ask for appointments
    • start presentations
    • follow up
    • ask for the sale
    • respond to angry customers, and
    • earn referrals

    Here are perfect answers for:
    • establishing rapport
    • improving humor and creativity
    • making cold calls
    • getting past gatekeepers
    • controlling phone conversations
    • overcoming price objections
    • recognizing buying signals
    • using the Internet
    • getting reorders
    • finding role models and mentors
    • becoming a better writer
    • picking the right contact software
    • ordering the right business lunch
    • creating stand-out proposals, and
    • setting goals, and
    • adding value in every possible way.
    In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.

    About the Author

    billy tucker is one of the worlds leading fine art photographers and curators of this one of a kind Americana photo collection- infomative and entertaining imagery -log-gone from American lfe and culture. Billy Tucker resides in Sarasota Fla. USA


Wednesday, December 6, 2006

Don't Get Scrooged: How to Thrive in a World Full of Obnoxious, Incompetent, Arrogant, and Downright Mean-Spirited People by Richard Carlson

Don't Get Scrooged: How to Thrive in a World Full of Obnoxious, Incompetent, Arrogant, and Downright Mean-Spirited People - Hardcover (Oct. 31, 2006) by Richard Carlson



  • Hardcover: 176 pages
  • Publisher: HarperOne; 1 edition (October 31, 2006)
  • Language: English
  • ISBN-10: 0060758929
  • ISBN-13: 978-0060758929


Review

“Carlson is back this holiday season with advice – just in time to handle the relatives, rudeness and retail nightmares.” (USA Today )


“Psychologist Richard Carlson offers lots of suggestions in his just-in-time book, Don’t Get Scrooged….” (Detroit Free Press )


“Carlson offers us ways to deal with our extra-pressured existences… There’s good advice to be had inside.” (Boston Globe )


“This well-written book is easy to browse and contains sound advice.” (Library Journal )


“This is a smart little book full of advice based on sound psychology…” (Richmond Times-Dispatch )

Product Description

Inside find helpful advice, such as:
  • Take a Vacation, Not a Guilt-Trip
    Don't Get "Should Upon"
  • Hades or Homecoming?
    Opt In- or Out-of Family Events
  • Quit Being Your Mother
    Ban Worry from Your Holidays
  • It's Not Daytona—You're Not Jeff Gordon
    Don't Try to Cook Tailgating Turkeys
Don't Get Scrooged is a jewel of a handbook on how to avoid, appease, and even win over the Scrooges who haunt your holidays. Whether it's the salesclerk who ignores you in favor of her cell phone, the customer who knowingly jumps ahead of you in line at Starbucks, the unnaturally irritable boss down the hall, or the in-laws who invite themselves (every year) for a two-week stay at your house, you will always need to deal with Scrooges, grumps, uninvited guests, sticks-in-the-mud, and supreme party poopers. Learning to handle them whenever and wherever they appear is not just optional—it's essential.

About the Author

Richard Carlson (1961-2006) is a bestselling author whose books include Don't Sweat the Small Stuff . . . and It's All Small StuffDon't Worry, Make MoneyYou Can Feel Good Again; and You Can Be Happy No Matter What. His books have been published in 35 languages in over 130 countries.

Tuesday, December 5, 2006

iCon: Steve Jobs, the Greatest Second ACT in the History of Business by Jeffrey S. Young & William L. Simon

iCon: Steve Jobs, the Greatest Second ACT in the History of Business [ICON UPDATED/E] - Paperback (Apr. 30, 2006)





  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (April 14, 2006)
  • Language: English
  • ISBN-10: 0471787841
  • ISBN-13: 978-0471787846

Product Description

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

From the Inside Flap

According to F. Scott Fitzgerald, there are no second acts in American life. Apparently he forgot to tell Steve Jobs.Jobs rose from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer revolution, only to be driven from the company in failure and disgrace. Then, having endured repeated personal and professional disasters, he went on to make an indelible mark on the entertainment industry, reclaim the throne at Apple, and, with the extraordinary success of the iPod, regain his reputation as arguably the greatest innovator of the digital age.
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources in Silicon Valley and Hollywood, Jeffrey Young, author of the first-ever Jobs biography, and coauthor William Simon provide new perspectives on the legendary creation of Apple in a Silicon Valley garage and detail Jobs's meteoric rise as the prototypical digital wunderkind and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely.
Act two begins with Jobs displaying his talent for bedeviling business associates and making enemies along the way. Still stinging with embarrassment after his crash from the heights, he waged a tough negotiation with George Lucas for the purchase of the legendary filmmaker's computer animation business—at one-third of the asking price—and pressured his "partners" into settling for a modest percentage of what would become Pixar, keeping the remainder for himself.
This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, from Toy Story and the string of hit movies that delighted audiences around the world to his rocky alliance with Disney. It also re-creates the acrimony between Jobs and Disney's Michael Eisner, which ended the once-close relationship between the two companies.
The most dramatic, and, no doubt, most satisfying of Jobs's achievements during his rise from the ashes was his recapture of Apple, ten years after being booted out of the company, in a coup that only he could have orchestrated. The authors examine the takeover and Jobs's reinvention of the company with the very popular iMac and his transformation of the industry, and again the culture, with the revolutionary iPod.
Complete with a preview of Jobs's third act, iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age—a master of three industries: movies, music, and computers. It is about understanding the future by understanding the past and present of the Digital King, Steve Jobs. --This text refers to the Hardcover edition.

From the Back Cover

Now updated to cover the acquisition of Pixar by Disney
"An interesting and engaging tale. Warts and all, for better or worse, Steve Jobs is undisputedly an American business icon."
—The Miami Herald
This unflinching and completely unauthorized portrait reveals how Steve Jobs staged the greatest second act in the history of business. Taking us back to the heady days of Silicon Valley in the 1970s, iCon shows how Jobs achieved his first great success, rising from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer revolution, only to be driven from the company in failure and disgrace. It then takes us behind-the-scenes as Jobs works his way toward an astounding comeback, revolutionizing the entertainment industry with Pixar, reclaiming the throne at Apple, and, with the extraordinary success of the iPod, regaining his reputation as arguably the greatest innovator of the digital age. As the book ends, Disney has just acquired Pixar, making Jobs Disney's largest shareholder—and setting the stage for act three.
"Provides insight into inner business strategies and power plays between larger-than-life personalities such as Disney boss Michael Eisner."
—USA Today
"A fascinating tale of an imaginative genius."
—BookPage
"One of the most captivating business biographies of recent years. Young and Simon have done a masterful job."
—Fort Worth Star-Telegram

About the Author

JEFFREY S. YOUNG, one of the founding editors of Macworld magazine, first met Steve Jobs in 1983. He is the author of the classic unauthorized biography Steve Jobs: The Journey Is the Reward. Young worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, and, in 1997, he cofounded Forbes.com. He is also the author of Forbes® Greatest Technology Stories (Wiley).
WILLIAM L. SIMON is the coauthor of Kevin Mitnick's The Art of Deception and The Art of Intrusion (both published by Wiley) as well as the award-winning author of more than twenty other books.

From AudioFile

Alan Sklar's skills as an actor and professional narrator rescue Young and Simon's glossy tribute to Steve Jobs, founder of Apple Computers. Sklar's polished delivery and familiar voice keep the listener interested in the recording. Without a trace of sarcasm, he is able to deliver the fawning prose sculpted by the authors. While the doting praise heaped on the entrepreneur is excessive, the book is an entertaining, nostalgic review of the pre-Internet computer industry. Sklar gives a performance superior to the quality of the text. R.F. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine -

Wednesday, November 29, 2006

Motivating People by Dayle M. Smith Ph.D.

Motivating People by Dayle M. Smith Ph.D.





  • Paperback: 128 pages
  • Publisher: Barron's Educational Series; 2 Sub edition (August 1997)
  • Language: English
  • ISBN-10: 0812098986
  • ISBN-13: 978-0812098983

Product Description

Effective motivation is a leadership quality that starts with a command of communication skill. Methods for communicating enthusiasm to workers on your team, defining long-term and short-term goals, promoting cooperation among team members, and inspiring them to meet or exceed department or company goals are all included


Firnando Chau Review

Saturday, November 25, 2006

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey H. Gitomer (Hardcover - Sep 1, 2006)

  • Hardcover: 220 pages
  • Publisher: Bard Press; Illustrated. edition (September 1, 2006)
  • Language: English
  • ISBN-10: 1885167660
  • ISBN-13: 978-1885167668


Product Description

People in all kinds of jobs, in big and small companies career builders, sales people, and aspiring executives will love this edgy, practical, and fun book In the spirit, style, and format of the bestselling Little Red Book of Selling, the country's #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging. It's about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It's about being in the same room with powerful people. It's about how to connect and how to not connect. It's about how to say the right things to the right people in the right circumstances to make the right impression. The book is small. The cover is classic black cloth. The four-color text graphics makes it attractive and easy to read the compelling content is easy to understand and implement.

About the Author

Jeffrey Gitomer, the leading, world-class authority on selling, is the most-read syndicated "sales" columnist in 95 business newspapers worldwide with 4 million weekly readers. His books, including The Little Red Book of Selling (Bard Press), The Little Red Book of Sales Answers (Prentice Hall), The Sales Bible (Wiley), and Customer Satisfaction is Worthless, Customer Loyalty is Priceless (Bard Press) have sold more than 1 million copies. Annually, he presents more than 100 seminars to Fortune 500 companies and public audiences. He lives in Charlotte, North Carolina.

From AudioFile

The irrepressible sales expert's latest "little book" is a gold mine of insights and strategies for developing high-quality relationships. Made more accessible by straight-ahead introductions to each section, his clever lists sparkle with motivational energy and serve as reminders that helping others opens doors to endless opportunity. Gitomer's speaking style is one of the best in this genre. His steady optimism keeps the large amount of information from sounding cluttered, and his generous spirit comes through fully in his narration. This collection of values and action steps will move listeners to take focused, disciplined, and effective action. A must-hear lesson for anyone who sells, influences, or simply enjoys good connections with people. T.W. Winner of AudioFile Earphones Award © AudioFile 2009, Portland, Maine 

Wednesday, October 25, 2006

Napoleon Hill's A Year of Growing Rich: 52 Steps to Achieving Life's Rewards by Napoleon Hill and W. Clement Stone (Paperback - Dec 1, 1993)

Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey H. Gitomer (Hardcover - Dec 16, 2006)

  • Hardcover: 208 pages
  • Publisher: FT Press; 1 edition (December 16, 2006)
  • Language: English
  • ISBN-10: 0131986473
  • ISBN-13: 978-0131986473

product Description

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

From the Back Cover

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win!

About the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold) as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

From AudioFile

A popular sales expert with infectious optimism packs a lot of wisdom into this compact lesson on "positivity." Smooth and inspiring, Gitomer's message goes to the heart of what authors and teachers have been saying about effective living for years. To these foundational principles he adds intuitive points on how to jump-start a good attitude with thoughts, words, and actions. Though Gitomer's suggestions are empowering in themselves, his incomparable delivery makes this audio even more motivating and memorable. He sells these ideas with such sincerity and humility that most listeners will be unable to resist his invitation to implement his suggestions, one at a time, and gain more from their lives. T.W. © AudioFile 2009, Portland, Maine

Tuesday, October 24, 2006

The Difference Maker: Making Your Attitude Your Greatest Asset by John C. Maxwell (Hardcover - Aug 29, 2006)

  • Hardcover: 208 pages
  • Publisher: Thomas Nelson; 1 edition (August 29, 2006)
  • Language: English
  • ISBN-10: 0785260986
  • ISBN-13: 978-0785260981

product Description

Leadership expert John Maxwell believes attitude is one thing that can make all the difference in your life---and now shows you how you can make it your best asset.

About the Author

John C. Maxwell is an internationally recognized leadership expert, speaker, and author who has sold over 13 million books. His organizations have trained more than 2 million leaders worldwide. Dr. Maxwell is the founder of EQUIP and INJOY Stewardship Services.

Sunday, October 22, 2006

How to Land Your Dream Job: No Resume! And Other Secrets to Get You in the Door by Jeffrey J. Fox

How to Land Your Dream Job: No Resume! And Other Secrets to Get You in the Door by Jeffrey J. Fox (Hardcover - Dec 20, 2006)


  • Hardcover: 192 pages
  • Publisher: Hyperion (December 20, 2006)
  • ISBN-10: 1401303048
  • ASIN: B001QFZM24

Product Description

A re-titled, repackaged edition of a modern classic in career-buildingWith business bestsellers like How to Become CEO, Jeffrey Fox is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door -- and in How to Land Your Dream Job, a repackaged, re-titled edition of Don’t Send a Resume, Fox shows how to do exactly that, with invaluable, often counterintuitive advice like:
-Why resumes don’t sell; -Skip the personnel department; -How to research a target company; -Be a fish out of water; -No one cares what you like; -Ask to do a demonstration; -Don’t talk in an interview; -"I" is a bad word.

About the Author

Jeffrey J. Fox is the founder of Fox & Co., a sought-after marketing consulting firm. His bestselling books, including How to Become a Rainmaker and How to Become CEO, have sold more than 750,000 copies and been published in thirty-five languages. A popular speaker for large organizations and groups of senior executives, Fox lives in Connecticut.

From AudioFile

The breadth of this authors common sense and creativity is impressive. Job hunting is marketing oneself, so think of your written inquiries and interviews as sales calls for which you (1) do your homework and (2) tailor everything about your visit to address your interviewers questions and needs. Foxs suggestions for standing out from the crowd are intuitive but seldom used. A highly useful feature of this lesson is the many scripts and role plays he offers for various interview situations and hiring agendas. The authors voice adds a tone of fatherly encouragement to his clear message. Even with his broad knowledge, he manages to understate the power of his ideas and the usefulness of his invitation. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine 

Friday, October 20, 2006

Soaring Like Eagles - ASM's High-Tech Journey in Asia by Patrick Lam and Edmund Lam

Soaring Like Eagles - ASM's High-Tech Journey in Asia by Patrick Lam and Edmund Lam (Hardcover - Mar 13, 2006)


  • Hardcover: 250 pages
  • Publisher: Wiley; 1 edition (March 13, 2006)
  • Language: English
  • ISBN-10: 0470821973
  • ISBN-13: 978-0470821978




Product Description

An in-depth look at ASM Pacific Technology, the world's top company in the semiconductor assembly and packaging equipment industry. Started in Hong Kong thirty years ago, it had to face many unfavorable conditions for high-tech in Asia (such as the lack of infrastructure and resources), the volatility of its industry, and severe competitions from companies in the U.S., Europe, and Japan throughout its history. Nevertheless, it maintained profitability for all thirty years, grew organically and consistently, and today is significantly larger than any of its competitors.


This book reviews the history of ASM's growth, examines its success from differentiated strategies, leadership and culture, innovative practices, technologies and products. The management lessons along these dimensions are also explored in detail. The book also covers Asian-specific context, such as the establishment of an advanced manufacturing operation in mainland China, and explains its unique culture, challenges, and opportunities.

Take This Book to Work by Tory Johnson & Robyn Spizman

Take This Book to Work: How to Ask for (and Get) Money, Fulfillment, and Advancement by Tory Johnson and Robyn Spizman (Hardcover - Sep, 2006)



  • Hardcover: 272 pages
  • Publisher: St. Martin's Press; First Edition edition (September 19, 2006)
  • Language: English
  • ISBN-10: 0312358857
  • ISBN-13: 978-0312358853

From Publishers Weekly

The value of this book may rest more with the questions it raises than its answers. Following their first collaboration (Women for Hire's Get-Ahead Guide to Career Success), Johnson and Spizman offer women a primer on how to ask for the things that make a career successful—from getting hired to thriving in and advancing in a job. Each clear-cut game plan includes behavioral and conversational tips, workplace insight, pointers on anticipating obstacles and a balance of encouragement with advice on being realistic. When asking for a raise, for example, "base your request... on accomplishments, not personal needs," and keep in mind that the average annual raise in the U.S. is around 4%. The suggested language can be a bit stilted, but provides a useful framework for an actual conversation. A range of "tenacious" female professionals provide "She Asked For It!" sidebar anecdotes of asking and receiving, window-dressing that lends welcome "you-go-girl" inspiration. Because the questions and concrete tactics cut across all stages of a career, this guide should be of interest to anyone who needs help framing requests for what they want or deserve. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Â"This book gives you the most practical and valuable advice for getting exactly what you want and deserve at work.Â"
--Kelly Ripa
Â"So many of us have struggled to find the right words and inspiration to get what we want in the workplace. This book can truly change that for you! No-nonsense, concise, and compelling.Â"
--Robin Roberts, coanchor, Good Morning America
Â"The ultimate guide for nice girls who want to get ahead---practical, engaging, clear, and helpful. Don't miss it!Â"
--Barbara Corcoran, founder of The Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons On Your Pigtails

Product Description

Expert advice from Women For Hire, the leading recruitment services firm for professional women

[front flap]
 [body text]
Asking the essential question at the right moment is a skill, one that any woman can master quickly. And it is a powerful tool that can get women more of everything they want in the workplace. Take This Book to Work identifies questions that every woman should master, with expert advice on each question, including:

* How to ask for the things you really want, such as more responsibility, references, work schedule flexibility, and more
* How to tailor your body language and voice to be at their most persuasive
* Which details will best support your request, and how to organize them most effectively
* What not to ask and why
* And so much more!

This is a user-friendly guide jam-packed with all the guidance every woman needs to approach her next request with courage, confidence, and success.
 

About the Author

Tory Johnson and Robyn Freedman Spizman are the coauthors of Women For Hire's Get-Ahead Guide to Career Success. Johnson is the founder and CEO of Women For Hire, the nation's only producer of high-caliber career expos connecting professional women with leading employers. Johnson is also the Workplace Contributor for ABC News' Good Morning America. She lives in New York City.  Spizman is the author of The Giftionary and Make It Memorable, and a consumer advocate and well-known television and radio personality who lives in Atlanta, Georgia.  Please visit www.womenforhire.com and www.robynspizman.com.

Our Iceberg Is Melting by John P. Kotter, Holger Rathgeber, Peter Mueller & Spencer Johnson

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions by John P. Kotter, Holger Rathgeber, Peter Mueller, and Spencer Johnson (Hardcover - Sep 5, 2006)



  • Hardcover: 160 pages
  • Publisher: St. Martin's Press; 1 edition (September 5, 2006)
  • Language: English
  • ISBN-10: 031236198X
  • ISBN-13: 978-0312361983

From Publishers Weekly

Harvard Business School professor Kotter, author of the bestselling Leading Change (1996), teams up with executive Rathgeber to offer his contribution to the "business fable" genre. Kotter presents his framework for an effective corporate change initiative through the tale of a colony of Antarctic penguins facing danger-inspired, perhaps, by today's real-life global warming crisis (or, perhaps, by March of the Penguins' box office). Under the leadership of one particularly astute bird, a small team of penguins with varied personalities and leadership skills implement a thoughtful plan for coaxing the other birds in their colony through a time of necessary but wrenching change. The logic of Kotter's fictional framework is wobbly at times-his characters live and act very much like real penguins except that one carries a briefcase and another ("the Professor") cites articles from scholarly journals-and the whimsical tone will not be to everyone's taste. However, this light, quick read should fulfill its intended purpose: to serve as a springboard for group discussions about corporate culture, group dynamics and the challenges of change.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Penguins illustrate how to conquer change
By Michelle Archer, for USA TODAY
 
At first glance, Our Iceberg Is Melting seems easy to dismiss as an attempt to fuse a few hot topics -- global warming, marching penguins -- into a Who Moved My Cheese? fable-as-business-lesson best seller.

But this penguin parable has a pedigree in the form of Harvard Business School's John Kotter, author of Leading Change, the 1996 business guide that also sported our flat-footed, feathered friends on the cover. The Heart of Change was his 2002 follow-up.
 
This time out, Kotter moves the penguins inside, using how a colony of them copes with a potential catastrophe -- yes, their iceberg is melting -- to illustrate his eight-step process of successful change.
 
Their story is short and peppered with the personalities organizations inevitably include: the naysayers and nitpickers, the innovators and agitators, the leaders and followers. The idea is that everyone in a group must play a role in navigating change.
 
In that vein, Kotter and co-author Holger Rathgeber write that their goal is to use a good story with visual stimuli (full-color, cartoon-like illustrations) to influence a broad range of people to better handle change and produce results. In other words, companies should buy a copy for everyone from the CEO to the stock clerk.
 
This approach paid off for Spencer Johnson of Who Moved My Cheese?, who writes the foreword.
 
Kotter's process advocates quick action to confront issues, group thinking and the buy-in of the whole organization. The goal: replace old habits with new behaviors and make them stick.
 
Whether you're a fan of lowest-common-denominator reading or not, there's no denying the logic behind Kotter's steps and the at-times clever way they are woven into the penguins' journey.

Product Description

Most of the denizens of the Antarctic penguin colony sneer at Fred, the quiet but observant scout who detects worrying signs that their home, an iceberg, is melting.  Fred must cleverly convince and enlist key players, such as Louis, the head penguin; Alice, the number two bird; the intractable NoNo the weather expert; and a passle of school-age penguins if he is to save the colony.
Their delightfully told journey illuminates in an unforgettable way how to manage the necessary change that surrounds us all. Simple explanatory material following the fable enhances the lasting value of these lessons.
Our Iceberg Is Melting is at once charming, accessible and profound; a treat for virtually any reader.     
 

From the Back Cover

"I came across Our ICEBERG IS MELTING in May, ordered and dsitributed 60 copies in June, evaluated its effect on our change effort, and then ordered 500 more copies in September. This is a gem." 
-- Heidi King, Program Manager, Dept. of Defense
 
"As a result of the book and my sharing it with a few people in the organization, we have moved quickly on several fronts. We are galvanized to go ahead instead of further studying, more organizing and so on. It is making a difference for us."
-- Tom Curley, President and CEO, Associated Press
 
"This is the easiest to read yet most informative book I have ever seen. Setting one of management's biggest challenges, 'what problem, I don't see a problem,' in the context of a melting iceberg and a determined penguin, was a stroke of sheer genius."
-- Michael Dimelow, Director of Product Marketing, TTP Communications PLC 

About the Author

JOHN KOTTER has been on the faculty at Harvard Business School since 1972. He is the author of eleven award-winning titles and frequently gives speeches and seminars at Harvard and around the world. He lives in Cambridge, Massachusetts.
HOLGER RATHGEBER spent his early professional career in Asia. He has worked in industry since the early 1990's and is now with one of the leading medical technology companies, Bectom Dickinson. Raised in Frankfurt, Germany, Rathgeber currently resides in White Plains, New York.