Showing posts with label Sales Management. Show all posts
Showing posts with label Sales Management. Show all posts
Monday, May 16, 2011
Thursday, March 17, 2011
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy (Jul 18, 2006)
Paperback: 240 pages
Publisher: Thomas Nelson (July 18, 2006)
Language: English
ISBN-10: 0785288066
ISBN-13: 978-0785288060
Product Dimensions: 8.5 x 5.6 x 0.6 inches
From Publishers Weekly
With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Product Description
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:
"the inner game of selling"
how to eliminate the fear of rejection
how to build unshakeable self-confidence
Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.
Publisher: Thomas Nelson (July 18, 2006)
Language: English
ISBN-10: 0785288066
ISBN-13: 978-0785288060
Product Dimensions: 8.5 x 5.6 x 0.6 inches
From Publishers Weekly
With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Product Description
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:
"the inner game of selling"
how to eliminate the fear of rejection
how to build unshakeable self-confidence
Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.
Thursday, February 10, 2011
The Secrets of Successful Sales Management by Tony Adams
- Paperback: 172 pages
- Publisher: Management Books 2000 Ltd; 2nd Revised edition edition (26 Feb 1999)
- Language English
- ISBN-10: 1852522836
- ISBN-13: 978-1852522834
- Product Dimensions: 20.6 x 14.8 x 1.4 cm
The Secrets of Successful Sales Management (July 15, 2006)
Product Description
This guide to what it takes to become a successful manager lays down Adamsian principles for sales philosophy, man-management and business development. Areas covered include: achieving success in sales; how to work territories; the ins and outs of recruitment; developing the sales force; the secrets of man management; and the fundamentals of sales force motivation.
About the Author
Tony Adams is a full-time salesman and a part-time author. A member of the Chartered Institute of Marketing and author of several other books including the classic Secrets of Successful Selling and the recently published Selling - Everything You Always Wanted to Know But Were Afraid to Ask, his experience spans virtually every sales environment. He has sold encyclopedias to households, capital equipment and concepts to retailers and businesses, export through agents and subsidiaries, technical products to technicians, and consultancy to captains of industry.
Tuesday, November 24, 2009
How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients by Jeffrey J Fox
How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients by Jeffrey J Fox
My version of the book is
About the Book:-
* Hardcover: 192 pages
* Publisher: Hyperion (May 17, 2000)
* Language: English
* ISBN-10: 0786865954
* ISBN-13: 978-0786865956
Firnando Chau Review
The content of this book is categorised as follow:-
Acknowledgement
Introduction
I The Rainmaker's Cred
II Always Answer the Question, "Why Should This Customer Do Business With Us?"
III Obey Marketing's First Commandment
IV Customers Don't Care About You
V Always Precall Plan Every Sales Call
VI Fish Where the Big Fish Are
VII Show Them the Money!
VIII Earthquakes Don't Count
IX Killer Sales Question #1
X Always Take the Best Seat in a Restaurant
XI Don't Drink Coffee on a Sales Call
XII You're Not at Lunch to Eat Lunch
XIII Never Wear a Pen in Your Shirt Pocket
XIV Killer Sales Question #2
XV Rainmakers Turn Customer Objections into Customer Objectives
XVI Always Make a "Mid-Job, Next-Job" Recommendation
XVII Treat Everybody You Meet as a Potential Client
XVIII Heed the Biggest Buy Signal
XIX Killer Sales Question #3
XX Always Return Every Call Every Day
XXI Learn the "Miles Per Gallon" of Selling
XXII Beware the Myth of Time and Territory Management
XXIII Always Taste the Wine Before a Wine Tasting
XXIV Dare to Be Dumb
XXV Always Do an Investment Return Analsyis
XXVI Never Forget: Everybody is Somebody's Somebody
XXVII Always Be on "High Receive"
XXVIII "Onionize"
XXIX If You Don't Care About the Answer, Don't Ask the Question
XXX Never Be in a Meeting
XXXI Present for Show, Close for Dough
XXXII Advice to a Baby-Sitter
XXXIII Killer Sales Question #4
XXXIV Give and Get
XXXV Sell on Friday Afternoons
XXXVI "Break the Ice" at the End of the Sales Call
XXXVII Use the Point System Every Day
XXXVIII A Shot on Goal Is Never a Bad Play
XXXIX Don't Make Cold Calls
XL Show the Chain, Sell the First Link
XLI Don't Talk with Food in Your Mouth
XLII Killer Sales Question #5
XLIII Love Voice Mail
XLIV Park in the Back
XLV Be the Best-Dressed Person You Will Meet Today
XLVI Why Breakfast Meetings Bring Rain
XLVII "Her's My Card..."
XLVIII Killer Sales Question #6
XLIX Ten Things to do Today to Get Business
L How to Recognize a Rainmaker
The Rainmaker Extra: How to Dollarize
A Case Study: Mr. K.
Epilogue
--
Amazon.com Review
About the Book
Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in salesbe it books, cars, or real estateHow to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
From Booklist Review
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Review
"the best book on selling I've seen. Period." -- Gerald Sindell, President, Publishing Consulting Services.
About the Author
Jeffrey Fox founded Fox & Company, Inc., a marketing consulting firm, in 1982. Client engagements include marketing strategy, innovation enhancement, selling skills training, branding, and various applications of a proprietary methodology called “dollarization.” Prior to starting Fox & Co. Jeffrey was Vice-President, Marketing and a Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc., including Director of New Products. Jeffrey is the winner of "Sales & Marketing Management" magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Industrial Distributors award as the Nation’s Best Industrial Marketer.
He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nation’s top 100 hospitals. Jeff is the author of How to Become CEO, which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, Amazon.com, and German best seller lists. The book is published in twenty-five languages and in all the major countries of Western Europe, Asia, and South America. Jeff’s second book, How To Become A Rainmaker was also a BusinessWeek and Wall Street Journal best seller, and is being published worldwide. His third book Don’t Send A Resume, published in May of 2001, is a contrarian approach to marketing onese
My version of the book is
About the Book:-
* Hardcover: 192 pages
* Publisher: Hyperion (May 17, 2000)
* Language: English
* ISBN-10: 0786865954
* ISBN-13: 978-0786865956
Firnando Chau Review
The content of this book is categorised as follow:-
Acknowledgement
Introduction
I The Rainmaker's Cred
II Always Answer the Question, "Why Should This Customer Do Business With Us?"
III Obey Marketing's First Commandment
IV Customers Don't Care About You
V Always Precall Plan Every Sales Call
VI Fish Where the Big Fish Are
VII Show Them the Money!
VIII Earthquakes Don't Count
IX Killer Sales Question #1
X Always Take the Best Seat in a Restaurant
XI Don't Drink Coffee on a Sales Call
XII You're Not at Lunch to Eat Lunch
XIII Never Wear a Pen in Your Shirt Pocket
XIV Killer Sales Question #2
XV Rainmakers Turn Customer Objections into Customer Objectives
XVI Always Make a "Mid-Job, Next-Job" Recommendation
XVII Treat Everybody You Meet as a Potential Client
XVIII Heed the Biggest Buy Signal
XIX Killer Sales Question #3
XX Always Return Every Call Every Day
XXI Learn the "Miles Per Gallon" of Selling
XXII Beware the Myth of Time and Territory Management
XXIII Always Taste the Wine Before a Wine Tasting
XXIV Dare to Be Dumb
XXV Always Do an Investment Return Analsyis
XXVI Never Forget: Everybody is Somebody's Somebody
XXVII Always Be on "High Receive"
XXVIII "Onionize"
XXIX If You Don't Care About the Answer, Don't Ask the Question
XXX Never Be in a Meeting
XXXI Present for Show, Close for Dough
XXXII Advice to a Baby-Sitter
XXXIII Killer Sales Question #4
XXXIV Give and Get
XXXV Sell on Friday Afternoons
XXXVI "Break the Ice" at the End of the Sales Call
XXXVII Use the Point System Every Day
XXXVIII A Shot on Goal Is Never a Bad Play
XXXIX Don't Make Cold Calls
XL Show the Chain, Sell the First Link
XLI Don't Talk with Food in Your Mouth
XLII Killer Sales Question #5
XLIII Love Voice Mail
XLIV Park in the Back
XLV Be the Best-Dressed Person You Will Meet Today
XLVI Why Breakfast Meetings Bring Rain
XLVII "Her's My Card..."
XLVIII Killer Sales Question #6
XLIX Ten Things to do Today to Get Business
L How to Recognize a Rainmaker
The Rainmaker Extra: How to Dollarize
A Case Study: Mr. K.
Epilogue
--
Amazon.com Review
About the Book
Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in salesbe it books, cars, or real estateHow to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
From Booklist Review
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Review
"the best book on selling I've seen. Period." -- Gerald Sindell, President, Publishing Consulting Services.
About the Author
Jeffrey Fox founded Fox & Company, Inc., a marketing consulting firm, in 1982. Client engagements include marketing strategy, innovation enhancement, selling skills training, branding, and various applications of a proprietary methodology called “dollarization.” Prior to starting Fox & Co. Jeffrey was Vice-President, Marketing and a Corporate Vice President of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc., including Director of New Products. Jeffrey is the winner of "Sales & Marketing Management" magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Industrial Distributors award as the Nation’s Best Industrial Marketer.
He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies and is thought to be the most widely taught marketing case in the world. Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his MBA from Harvard Business School. He served as Trustee of Trinity College, and has won several alumni awards including Person of the Year. He is a member of the Board of Directors of Saint Francis Hospital, one of the nation’s top 100 hospitals. Jeff is the author of How to Become CEO, which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, Amazon.com, and German best seller lists. The book is published in twenty-five languages and in all the major countries of Western Europe, Asia, and South America. Jeff’s second book, How To Become A Rainmaker was also a BusinessWeek and Wall Street Journal best seller, and is being published worldwide. His third book Don’t Send A Resume, published in May of 2001, is a contrarian approach to marketing onese
Friday, November 7, 2008
Integrity Selling by Ron Willingham
Integrity Selling by Ron Willingham (Paperback - May 15, 1989)
Paperback: 176 pages
Publisher: Main Street Books (May 15, 1989)
Language: English
ISBN-10: 0385239106
ISBN-13: 978-0385239103
Product Description
Integrity Selling offers a practical, six-step program that focuses on today's more sophisticated customer. From initial contact to the close, the customer's needs are always at the forefront. Illustrated.
From the Publisher
"A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." -- Zig Ziglar, author of Top Performance
Product Description
Integrity Selling offers a practical, six-step program that focuses on today's more sophisticated customer. From initial contact to the close, the customer's needs are always at the forefront. Illustrated.
From the Publisher
"A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." -- Zig Ziglar, author of Top Performance
Thursday, August 21, 2008
Igniting the Brand: Strategies that shot brands to success by Jonathan Cahill
Paperback: 192 pagesPublisher: Marshall Cavendish Limited (September 1, 2008)Language: EnglishISBN-10: 1904879098ISBN-13: 978-1904879091
Igniting the Brand: Strategies that shot brands to success - Paperback (Sept. 1, 2008) by Jonathan Cahill
Product Description
Based on the Advertising Effectiveness Awards, which is the broadest and most respected awards organization in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing strategy, together with its articulation in advertising, and ultimately success of the product/service in the marketplace. Therefore, there is no other source of such rigor.
About the Author
Jonathan Cahill has many years experience of working in senior positions in some of the world's largest international advertising agencies, including Saatchi & Saatchi, Young & Rubicam, JWT, and McCann-Erickson.
Monday, March 24, 2008
Monday, September 3, 2007
The Top Ten Mistakes Salespeople Make by Todd Duncan
The Top Ten Mistakes Salespeople Make & How to Avoid Them - Paperback (Feb. 6, 2007) by Todd Duncan
Paperback: 224 pages
Publisher: Thomas Nelson (February 6, 2007)
Language: English
ISBN-10: 0785287809
ISBN-13: 978-0785287803
Table of Contents
Introduction
Mistake #1: Hyping - Relying on "You Can Do It" propaganda to maintain your sales motivation
Mistake #2: Posing - Trying to sell before training to sell
Mistake #3: Tinkering - Treating the symptoms but not the sickness of poor selling efforts
Mistake #4: Moonlighting - Building a business-based life instead of a life-based business
Mistake #5: Muscling - Taking Lone Ranger Actions instead of a life-based business
Mistake #6: Arguing - Selling your product before knowing your customer
Mistake #7: Gambling - Making unplanned calls on unknown customers
Mistake #8: Begging - Seeking your customers' business before earning your customers' trust
Mistake #9: Skimming - Focusing on surface profitability instead of client satisfaction
Mistake #10: Stagnating - Losing your sales edge by neglecting your growth curve
Notes
About the Author
Acknowledgments
--
About the Book
Wall Street Journal and Business Week best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most common mistakes salespeople make, and offers insight on how to avoid them.
Some salespeople are very successful, but a greater percentage end up victims of the sales industry-and their own mistakes. Some mistakes are normal bumps in the road toward success. Others are more damaging. But many are fatal to a career.
Duncan addresses these catastrophic mistakes with clarity and directness. Whether you're a seasoned sales professional or someone considering sales as a career, Duncan's wisdom can help you avoid errors in perception, practice, and performance that could not only cost you a sale, but also your career.
About the Author
Todd Duncan, CEO and founder of The Duncan Group in Atlanta, Georgia, is one of America's leading experts in the area of Sales and Life Mastery. His tapes, seminars, and books, including High Trust Selling, Time Traps, and The Top Ten Mistakes Salespeople Make & How to Avoid Them, have helped millions worldwide tap into their potential. He and his wife, Sheryl, and their two boys live in La Jolla, California. --This text refers to an out of print or unavailable edition of this title.
Thursday, March 1, 2007
Sales Stories to Sell By: 95 True Accounts of Success You Can Use to Close More Deals by Gerhard Gschwandtner
Sales Stories to Sell By: 95 True Accounts of Success You Can Use to Close More Deals by Gerhard Gschwandtner
About the Book:-
Hardcover, 180 pages
Publisher: McGraw-Hill Companies, Dec 2006
ISBN-13: 9780071475853
ISBN: 0071475850
Firnando Chau Review
Table of Contents:-
Synopsis (2006)
95 real-life sales stories that will boost your creativity-and success
Need some inspired ideas for reaching an elusive prospect, handling an objection, or sealing that next big deal? Great sales careers run on creative, on-the-spot selling solutions, and Gerhard Gschwandtner has collected 95 real-life sales stories from the readers of Selling Power magazine. Every one of these stories gives you valuable real world ideas for dealing with the tough situations most sales pros encounter. Sales Stories to Sell By delivers essential tools to boost success, including:
Unique sales challenges, solutions, and nuggets of proven sales wisdom you can apply to your own selling situation
Coverage of essential sales topics, from creative presentation ideas to closing
Tips and strategies from 20 top sales pros, including Jeffrey Gitomer, Bill Cates, Marjorie Brody, and Jim Cathcart
Action steps and techniques to help you build critical skills and turn every sales opportunity to your advantage
About the Author
Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.
About the Book:-
Hardcover, 180 pages
Publisher: McGraw-Hill Companies, Dec 2006
ISBN-13: 9780071475853
ISBN: 0071475850
Firnando Chau Review
Table of Contents:-
Synopsis (2006)
95 real-life sales stories that will boost your creativity-and success
Need some inspired ideas for reaching an elusive prospect, handling an objection, or sealing that next big deal? Great sales careers run on creative, on-the-spot selling solutions, and Gerhard Gschwandtner has collected 95 real-life sales stories from the readers of Selling Power magazine. Every one of these stories gives you valuable real world ideas for dealing with the tough situations most sales pros encounter. Sales Stories to Sell By delivers essential tools to boost success, including:
Unique sales challenges, solutions, and nuggets of proven sales wisdom you can apply to your own selling situation
Coverage of essential sales topics, from creative presentation ideas to closing
Tips and strategies from 20 top sales pros, including Jeffrey Gitomer, Bill Cates, Marjorie Brody, and Jim Cathcart
Action steps and techniques to help you build critical skills and turn every sales opportunity to your advantage
About the Author
Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.
Thursday, December 14, 2006
Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional by Howard Stevens & Theodore B. Kinni
About the Book:-
Hardcover: 192 pages
Publisher: Platinum Press (November 29, 2006)
Language: English
ISBN-10: 1593376510
ISBN-13: 978-1593376512
Firnando Chau Review
About the Book:
Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing that matters in today's competitive marketplace. Price? . . . Quality? . . . Innovative product features? While all of these certainly influence a customer's buying decision, none of them is the most influential factor. What is? It's the salesperson.
Achieve Sales Excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force.
About the Author
Howard Stevens is the Chairman and CEO of the HR Chally Group-the top sales performance consulting corporation in the country. Mr. Stevens is the author of The Quadrant Solution and is a frequent speaker and expert source on radio and television. His World Class Sales Benchmarks program has been presented over 500 times across 30 countries for corporations, trade associations, government agencies, and universities. He has been a guest on CNN, Bloomberg, National Public Radio and other business based programs. He also presents the World Class Sales Benchmarks annually at the Columbia University Graduate School of Business and serves on the Sales Advisory Board for Ohio University.
Theodore Kinni is a former management consultant and accomplished business journalist. He has written over 100 articles and numerous book reviews that have appeared in a wide variety of periodicals including, Harvard Management Update, Selling Power, Quality Digest, and many others.
Hardcover: 192 pages
Publisher: Platinum Press (November 29, 2006)
Language: English
ISBN-10: 1593376510
ISBN-13: 978-1593376512
Firnando Chau Review
About the Book:
Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing that matters in today's competitive marketplace. Price? . . . Quality? . . . Innovative product features? While all of these certainly influence a customer's buying decision, none of them is the most influential factor. What is? It's the salesperson.
Achieve Sales Excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force.
About the Author
Howard Stevens is the Chairman and CEO of the HR Chally Group-the top sales performance consulting corporation in the country. Mr. Stevens is the author of The Quadrant Solution and is a frequent speaker and expert source on radio and television. His World Class Sales Benchmarks program has been presented over 500 times across 30 countries for corporations, trade associations, government agencies, and universities. He has been a guest on CNN, Bloomberg, National Public Radio and other business based programs. He also presents the World Class Sales Benchmarks annually at the Columbia University Graduate School of Business and serves on the Sales Advisory Board for Ohio University.
Theodore Kinni is a former management consultant and accomplished business journalist. He has written over 100 articles and numerous book reviews that have appeared in a wide variety of periodicals including, Harvard Management Update, Selling Power, Quality Digest, and many others.
Thursday, October 19, 2006
How Not to Come Second: The Art of Winning Business Pitches by David Kean
How Not to Come Second: The Art of Winning Business Pitches - Hardcover (May 28, 2006) by David Kean
- Hardcover: 192 pages
- Publisher: Cyan Communications (May 28, 2006)
- Language: English
- ISBN-10: 1904879624
- ISBN-13: 978-1904879626
Product Description
Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals. Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.
Saturday, October 14, 2006
The Ultimate Marketing Toolkit by Paula Peters
The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. by Paula Peters
About the Book:-
Paperback: 240 pages
Publisher: Adams Media; 2 edition (April 17, 2006)
Language: English
ISBN-10: 1593374976
ISBN-13: 978-1593374976
Firnando Chau Review
About the Book
Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:
Logos that get attention
Newsletters that generate business
Sound bites that customers remember
Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.
About the Author
Paula Peters is a full-time writer and entrepreneur with almost a decade of experience writing technical and marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by hundreds of business owners and executives throughout the Midwest.
About the Book:-
Paperback: 240 pages
Publisher: Adams Media; 2 edition (April 17, 2006)
Language: English
ISBN-10: 1593374976
ISBN-13: 978-1593374976
Firnando Chau Review
About the Book
Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:
Logos that get attention
Newsletters that generate business
Sound bites that customers remember
Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.
About the Author
Paula Peters is a full-time writer and entrepreneur with almost a decade of experience writing technical and marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by hundreds of business owners and executives throughout the Midwest.
Thursday, May 11, 2006
The Pocket Guide to Selling Greatness by Gerhard Gschwandtner
The Pocket Guide to Selling Greatness by Gerhard Gschwandtner
Firnando Chau Review
Product Description
Want to boost your sales skills and productivity beyond what you ever thought possible? Would you like to close more deals and build enduring relationships with your most valued customers? Here's your chance to achieve greatness in your own career.
As founder and publisher of Selling Power, Gerhard Gschwandtner is internationally recognized as the leading expert in sales performance. Now, in The Pocket Guide to Selling Greatness, he shares that knowledge-and the wisdom collected from dozens of others at the top of their profession-with sales professionals who are ready to take their careers to a bold new level of productivity and profits.
Find out what top achievers Mary Kay Ash, Roger Staubach, Zig Ziglar, Michael Dell, Donald Trump, and, of course, Gerhard Gschwandtner himself have to say about what it takes to achieve personal and professional excellence, including:
Overcoming rejection
Using role models
Managing your attitude
Generating enthusiasm
Harnessing the power of ideas
Ready to step out of your comfort zone and into the winner's circle? These powerful, inspiring, and action-oriented essays will show you how.
From the Back Cover
Great Sales Secrets That Fit in Your Pocket
Filled with invaluable insight, inspiration, and guidance from leaders at the top of their sales game, The Pocket Guide to Selling Greatness covers every topic vital to your personal and professional development, including how to:
Build a winning attitude for sales success
Plan and manage your achievements
Motivate and reward others
Cash in on failures
Understand what customers expect
Firnando Chau Review
Product Description
Want to boost your sales skills and productivity beyond what you ever thought possible? Would you like to close more deals and build enduring relationships with your most valued customers? Here's your chance to achieve greatness in your own career.
As founder and publisher of Selling Power, Gerhard Gschwandtner is internationally recognized as the leading expert in sales performance. Now, in The Pocket Guide to Selling Greatness, he shares that knowledge-and the wisdom collected from dozens of others at the top of their profession-with sales professionals who are ready to take their careers to a bold new level of productivity and profits.
Find out what top achievers Mary Kay Ash, Roger Staubach, Zig Ziglar, Michael Dell, Donald Trump, and, of course, Gerhard Gschwandtner himself have to say about what it takes to achieve personal and professional excellence, including:
Overcoming rejection
Using role models
Managing your attitude
Generating enthusiasm
Harnessing the power of ideas
Ready to step out of your comfort zone and into the winner's circle? These powerful, inspiring, and action-oriented essays will show you how.
From the Back Cover
Great Sales Secrets That Fit in Your Pocket
Filled with invaluable insight, inspiration, and guidance from leaders at the top of their sales game, The Pocket Guide to Selling Greatness covers every topic vital to your personal and professional development, including how to:
Build a winning attitude for sales success
Plan and manage your achievements
Motivate and reward others
Cash in on failures
Understand what customers expect
Sunday, March 12, 2006
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Selling the Invisible by Harry Beckwith
- Hardcover: 272 pages
- Publisher: Business Plus (March 1, 1997)
- Language: English
- ISBN-10: 0446520942
- ISBN-13: 978-0446520942
Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs
Product Description
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
About the Author
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck, and Hewlett Packard. He is a Phi Beta Kappa graduate of Stanford and an internationally acclaimed business speaker. He also lectures at the universities of Minnesota and St Thomas in Minneapolis. --This text refers to an out of print or unavailable edition of this title.
From AudioFile
Listeners not familiar with Beckwith's 1997 classic will love hearing his timeless wisdom on marketing hard-to-define products such as services. "The core of service marketing is the service itself," he says in this expert lesson, which also stresses the value of practices like seeking customer feedback, acting decisively, continually refining the value of the service, and keeping passion in customer relationships. Listeners will also love the emotional tone of Jeffrey Jones's narration. He stays relaxed--as if he's participating in an armchair talk with friends--but he also knows how to highlight key ideas with subtle phrasing that intensifies without sounding dramatic or clever. His narrative smoothness is ideal for an important business lesson like this. T.W. © AudioFile 2009, Portland, Maine
Monday, February 20, 2006
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy
About the Book:-
Paperback: 240 pages
Publisher: Adams Media; 3 edition (February 20, 2006)
Language: English
ISBN-10: 1593374992
ISBN-13: 978-1593374990
Firnando Chau Review
About the Book
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.
About the Author
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.
Paperback: 240 pages
Publisher: Adams Media; 3 edition (February 20, 2006)
Language: English
ISBN-10: 1593374992
ISBN-13: 978-1593374990
Firnando Chau Review
About the Book
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.
About the Author
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.
Sunday, February 5, 2006
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell
Firnando Chau Review
- Paperback: 304 pages
- Publisher: Hyperion Books (June 2003)
- ISBN-10: 1401397743
- ISBN-13: 978-1401397746
From Publishers Weekly
If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. For Mitchell, that means literally offering a customer the coat off your back, if that's the only one left in the store in the customer's size and preferred style and color. It means going to customers' homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays. Some might view this as fawning, but for Mitchell, it's the best way to keep customers coming back. His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook.
Copyright 2003 Reed Business Information, Inc.
Copyright 2003 Reed Business Information, Inc.
Review
"Hug Your Customers can change your attitude and outlook while helping you become more successful. A must read!" -- Larry Bossidy, CEO, Honeywell International Inc.
"Hug Your Customers gives the business world proven techniques to ensure success for many generations." -- Harry Paul, Co-author, FISH! A Remarkable Way to Boost Morale and Improve Results
"Follow the tenets of Hug Your Customers and your business will be more stable, you'll make more money . . ." -- Jeffrey J. Fox, author of How to Become a Rainmaker
"Great book-required reading for anyone who manages a business where customer service counts." -- Seymour Sternberg, CEO, New York Life Insurance
"Jack Mitchell has created an organization that epitomizes the best in customer service." -- Richard J. Harrington, President and CEO, The Thomson Corporation
"Lots of merchants profess a devotion to customers, but Mitchells practices that devotion in every conceivable way . . . A must read!" -- Larry Bossidy, former CEO of Honeywell
"Simple but winning approach to customer service." -- Esquire
"The Mitchell method is simple, straightforward and incredibly effective. Business people as well as consumers will benefit . . ." -- Arthur Levitt, Jr. author of Take on the Street, former chairman SEC, present friend and customer of Mitchells
"This book is a suprising little gem." -- William J. Holstein, The New York Times
"This is a terrific read -- a mixture of wonderful, insightful anecdotes, along with brilliantly simple and useful advice." -- Don Peppers, co-author (with Martha Rogers) of The One to One Future: Building Relationships One Customer at a Time
"Hug Your Customers gives the business world proven techniques to ensure success for many generations." -- Harry Paul, Co-author, FISH! A Remarkable Way to Boost Morale and Improve Results
"Follow the tenets of Hug Your Customers and your business will be more stable, you'll make more money . . ." -- Jeffrey J. Fox, author of How to Become a Rainmaker
"Great book-required reading for anyone who manages a business where customer service counts." -- Seymour Sternberg, CEO, New York Life Insurance
"Jack Mitchell has created an organization that epitomizes the best in customer service." -- Richard J. Harrington, President and CEO, The Thomson Corporation
"Lots of merchants profess a devotion to customers, but Mitchells practices that devotion in every conceivable way . . . A must read!" -- Larry Bossidy, former CEO of Honeywell
"Simple but winning approach to customer service." -- Esquire
"The Mitchell method is simple, straightforward and incredibly effective. Business people as well as consumers will benefit . . ." -- Arthur Levitt, Jr. author of Take on the Street, former chairman SEC, present friend and customer of Mitchells
"This book is a suprising little gem." -- William J. Holstein, The New York Times
"This is a terrific read -- a mixture of wonderful, insightful anecdotes, along with brilliantly simple and useful advice." -- Don Peppers, co-author (with Martha Rogers) of The One to One Future: Building Relationships One Customer at a Time
Product Description
A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything -- from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them.He has a deceptively simple but winning relationship approach to customer service -- that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer, such as: -- Remembering the name of your customer's dog
-- Calling a customer to make sure he's satisfied after a purchase
-- Having a "kids' corner" with TV, books, and treats
-- Knowing your customers golf handicap
-- Introducing customers to business contacts
-- Letting your customer use your office to make a personal phone call This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.
-- Calling a customer to make sure he's satisfied after a purchase
-- Having a "kids' corner" with TV, books, and treats
-- Knowing your customers golf handicap
-- Introducing customers to business contacts
-- Letting your customer use your office to make a personal phone call This is a proven theory -- hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.
About the Author
Jack Mitchell is the CEO of Mitchells/Richards, two of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raise their four sons.
Firnando Chau Review
Wednesday, December 21, 2005
Getting it Right the Second Time by Michael Gershman
Getting it Right the Second Time by Michael Gershman (Paperback - Mar 30, 2005)
- Hardcover: 270 pages
- Publisher: Addison Wesley Longman Publishing Co (January 1, 1990)
- Language: English
- ISBN-10: 0201550822
- ISBN-13: 978-0201550825
From Library Journal
Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes. For public library business collections.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Product Description
Remarketing strategies that have turned failures into success.
Friday, October 14, 2005
Stephan Schiffman's 101 Successful Sales Strategies by Stephan Schiffman
- Hardcover: 275 pages
- Publisher: Adams Media (September 1, 2005)
- Language: English
- ISBN-10: 1593373767
- ISBN-13: 978-1593373764
Product Description
You know you can sell, but you’d sell more—faster!—if you could avoid the most common sales mistakes that eat away precious time and commission dollars. With sales guru Stephan Schiffman at your side, you can fine tune your sales strategies, and get results immediately! Stephan Schiffman’s 101 Most Successful Sales Strategies includes crucial advice on:
Building leadership skills
Using E-mail to your advantage
Getting return phone calls
Following the nine principles of cold calling
Chock-full of expert insider advice to put you at the top of the sales game, Stephan Schiffman’s 101 Most Successful Sales Strategies shows you how to beat out your competition and become number one in the field—starting now!
Chock-full of expert insider advice to put you at the top of the sales game, Stephan Schiffman’s 101 Most Successful Sales Strategies shows you how to beat out your competition and become number one in the field—starting now!
About the Author
Stephan Schiffman, America’s #1 Corporate Sales Trainer, is the author of dozens of bestselling books, including Cold Calling Techniques, (That Really Work), 5th edition; and The 250 Sales Questions to Close the Deal. His clients include Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, ChevronTexaco, Cox Communications, EMC, Federal Express, IBM, Merrill Lynch, Motorola, The New York Times, Sony, and Waste Management.
Wednesday, July 20, 2005
The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand by Dianne M. Durkin
About the Book:-
Hardcover: 240 pages
Publisher: AMACOM (April 22, 2005)
Language: English
ISBN-10: 0814408176
ISBN-13: 978-0814408179
Firnando Chau Review
Amazon.com Review
Editorial Reviews
Product Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits
Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.
Book Description
"Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits
Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results."
Hardcover: 240 pages
Publisher: AMACOM (April 22, 2005)
Language: English
ISBN-10: 0814408176
ISBN-13: 978-0814408179
Firnando Chau Review
Amazon.com Review
Editorial Reviews
Product Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits
Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.
Book Description
"Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits
Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results."
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