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Tuesday, December 26, 2006

Bait and Switch: The (Futile) Pursuit of the American Dream by Barbara Ehrenreich

Bait and Switch: The (Futile) Pursuit of the American Dream by Barbara Ehrenreich (Hardcover - Jul 25, 2006)


  • Hardcover: 256 pages
  • Publisher: Metropolitan Books/Henry Holt; First edition. edition (September 6, 2005)
  • ISBN-10: 0805076069
  • ASIN: B000GQLD2C


Product Description

Barbara Ehrenreich+s Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible rŽsumŽ of a professional -in transition,+ she attempts to land a middle-class job-undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and-again and again-rejected.Bait and Switch highlights the people who+ve done everything right-gotten college degrees, developed marketable skills, and built up impressive rŽsumŽs-yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today+s ultra-lean corporations take pride in shedding their -surplus+ employees-plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers-and little security even for those who have jobs. Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposŽ of economic cruelty where we least expect it. --This text refers to an out of print or unavailable edition of this title.

Book Description

Americans’ working lives are growing more precarious every day. Corporations slash employees by the thousands, and the benefits and pensions once guaranteed by “middle-class” jobs are a thing of the past.


In Bait and Switch, Barbara Ehrenreich goes back undercover to explore another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with the plausible résumé of a professional “in transition,” she attempts to land a “middle-class” job. She submits to career coaching, personality testing, and EST-like boot camps, and attends job fairs, networking events, and evangelical job-search ministries. She is proselytized, scammed, lectured, and—again and again—rejected.


Bait and Switch highlights the people who have done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster. There are few social supports for these newly disposable workers, Ehrenreich discovers, and little security even for those who have jobs. Worst of all, there is no honest reckoning with the inevitable consequences of the harsh new economy; rather, the jobless are persuaded that they have only themselves to blame.


Alternately hilarious and tragic, Bait and Switch, like the classic Nickel and Dimed, is a searing exposé of the cruel new reality in which we all now live.
--This text refers to an out of print or unavailable edition of this title.

About the Author

Barbara Ehrenreich is the author of thirteen books, including the New York Times bestseller Nickel and Dimed (0-8050-6389-7). A frequent contributor to Harper’s and The Nation, she has been a columnist at The New York Times and
Time magazine. She lives in Virginia.

Tuesday, December 19, 2006

The Essentials of Strategy (Business Literacy for HR Professionals) by Harvard Business School Press

The Essentials of Strategy (Business Literacy for HR Professionals) - Paperback (Nov. 14, 2006) by Harvard Business School Press


Paperback: 323 pages
Publisher: Harvard Business Press; First Trade Paper Edition edition (November 14, 2006)
Language: English
ISBN-10: 1591398223
ISBN-13: 978-1591398226



Product Description
In an age of stiffening competition, everyone in an organization must develop a strategic mind-set—by understanding the company’s competitive strategy and helping the firm execute it. In this essential resource, readers will find guidelines for creating the HR initiatives, policies, and departmental structures that will ensure success.
From the Back Cover
HUMAN RESOURCES
The HR professional's guide to crafting and executing effective strategies

You're developing crucial strategies for numerous HR efforts-workforce planning and talent retention, compensation, training and development, and recruitment and selection. How do you ensure that these HR strategies deliver as promised-and help hone your company's competitive edge? This book offers potent guidelines, including ways to:
Adopt a strategic mind-set
Identify your organization's most pressing strategic challenges
Craft HR strategies that support high-level corporate strategy
Successfully execute your HR strategies
The Business Literacy for HR Professionals Series
The Business Literacy for HR Professionals Series educates HR professionals at all levels in the principles, practices, and processes of business and management. Developed in cooperation with the Society for Human Resource Management (SHRM) and drawing on rich content from Harvard Business School Publishing and SHRM, these books provide a comprehensive overview of the concepts, skills, and tools HR professionals need to be influential strategic partners in their organizations.
Series Adviser: Wendy Bliss, J.D., SPHR, author of Legal, Effective References: How to Give and Get Them, coauthor of The Employment Termination Source Book: A Collection of Practical Samples, and contributor to Human Resource Essentials (all published by the Society for Human Resource Management), is an expert on human resource issues. She provides HR consulting, executive coaching, and corporate training to clients nationally.
OTHER BOOKS IN THE SERIES:
The Essentials of Managing Change and Transition
The Essentials of Finance and Budgeting
The Essentials of Negotiation
The Essentials of Power, Influence, and Persuasion
The Essentials of Project Management
The Essentials of Corporate Communications and Public Relations

Thursday, December 14, 2006

Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional by Howard Stevens & Theodore B. Kinni

About the Book:-
Hardcover: 192 pages
Publisher: Platinum Press (November 29, 2006)
Language: English
ISBN-10: 1593376510
ISBN-13: 978-1593376512


Firnando Chau Review


About the Book:


Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing that matters in today's competitive marketplace. Price? . . . Quality? . . . Innovative product features? While all of these certainly influence a customer's buying decision, none of them is the most influential factor. What is? It's the salesperson. 
Achieve Sales Excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force.


About the Author


Howard Stevens is the Chairman and CEO of the HR Chally Group-the top sales performance consulting corporation in the country. Mr. Stevens is the author of The Quadrant Solution and is a frequent speaker and expert source on radio and television. His World Class Sales Benchmarks program has been presented over 500 times across 30 countries for corporations, trade associations, government agencies, and universities. He has been a guest on CNN, Bloomberg, National Public Radio and other business based programs. He also presents the World Class Sales Benchmarks annually at the Columbia University Graduate School of Business and serves on the Sales Advisory Board for Ohio University.


Theodore Kinni is a former management consultant and accomplished business journalist. He has written over 100 articles and numerous book reviews that have appeared in a wide variety of periodicals including, Harvard Management Update, Selling Power, Quality Digest, and many others.

Sunday, December 10, 2006

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) by Jeffrey H. Gitomer (Hardcover - Mar 3, 2006)

    • Hardcover: 208 pages
    • Publisher: FT Press (February 21, 2006)
    • Language: English
    • ISBN-10: 0131735365
    • ISBN-13: 978-0131735361


    product
     Description

    The Collection was produced over 30 years,43 states and 95% of all the images are "gone forever!" from consumer and corporate culture...billy tucker,curator Signs are truly a universal language and general appeal to readers. The Signs of the Times Collection Is Now Available to the Public,Galleries,Museums,Publishers,Curators and Private Collectors An historic fine art,photo realism anthology,the documentary Collection preserves American life and expressionism "gone forever" from American culture. The entertaining and extraordinary Collection presents,and preserves a one-of-a-kind documentation of: American expressionism Consumer culture Commercial folk art Corporate culture; icons,billboards,advertising Neon,urban & street art Route 66 Americana:1972-2010 Humor & signspotting The human condition ArtSpan was recently selected to introduce The Signs of the Times. Billy Tucker, the collection chief photographer and curator said: "We are pleased to present the imagery from this unprecedented documentary collection from American life,consumer culture,commercial folkart and Americana." Tucker's work may be more expansive than Walker Evans,Diane Arbus,Bourke-White,Bill Owens,Chuck Close,Bourke-White,Man Ray,Cartier-Breson,Bernice Abbott and other fine art photographers. His imagery is unique in that it reflects many forms of art styles and artistic expression including: abstracts cubism still life rococo pop art impressionism modernism photo realism

    From the Back Cover




    Salespeople are looking for answers.
    They want them now.
    They want them fast.
    They want them free.
     
    Buy this book: You'll get two out of three.
     

    Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. But there's a big difference between AN answer and the BEST answer. I have compiled 99.5 BEST ANSWERS to the barriers salespeople face every day.

    These answers will get you from:
    What do I do next?
    to:
    Where is the bank so I can deposit this money?!

    Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendaryJeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!
    You'll discover the best ways to:



    • leave voicemail
    • ask for appointments
    • start presentations
    • follow up
    • ask for the sale
    • respond to angry customers, and
    • earn referrals

    Here are perfect answers for:
    • establishing rapport
    • improving humor and creativity
    • making cold calls
    • getting past gatekeepers
    • controlling phone conversations
    • overcoming price objections
    • recognizing buying signals
    • using the Internet
    • getting reorders
    • finding role models and mentors
    • becoming a better writer
    • picking the right contact software
    • ordering the right business lunch
    • creating stand-out proposals, and
    • setting goals, and
    • adding value in every possible way.
    In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.

    About the Author

    billy tucker is one of the worlds leading fine art photographers and curators of this one of a kind Americana photo collection- infomative and entertaining imagery -log-gone from American lfe and culture. Billy Tucker resides in Sarasota Fla. USA


Wednesday, December 6, 2006

Don't Get Scrooged: How to Thrive in a World Full of Obnoxious, Incompetent, Arrogant, and Downright Mean-Spirited People by Richard Carlson

Don't Get Scrooged: How to Thrive in a World Full of Obnoxious, Incompetent, Arrogant, and Downright Mean-Spirited People - Hardcover (Oct. 31, 2006) by Richard Carlson



  • Hardcover: 176 pages
  • Publisher: HarperOne; 1 edition (October 31, 2006)
  • Language: English
  • ISBN-10: 0060758929
  • ISBN-13: 978-0060758929


Review

“Carlson is back this holiday season with advice – just in time to handle the relatives, rudeness and retail nightmares.” (USA Today )


“Psychologist Richard Carlson offers lots of suggestions in his just-in-time book, Don’t Get Scrooged….” (Detroit Free Press )


“Carlson offers us ways to deal with our extra-pressured existences… There’s good advice to be had inside.” (Boston Globe )


“This well-written book is easy to browse and contains sound advice.” (Library Journal )


“This is a smart little book full of advice based on sound psychology…” (Richmond Times-Dispatch )

Product Description

Inside find helpful advice, such as:
  • Take a Vacation, Not a Guilt-Trip
    Don't Get "Should Upon"
  • Hades or Homecoming?
    Opt In- or Out-of Family Events
  • Quit Being Your Mother
    Ban Worry from Your Holidays
  • It's Not Daytona—You're Not Jeff Gordon
    Don't Try to Cook Tailgating Turkeys
Don't Get Scrooged is a jewel of a handbook on how to avoid, appease, and even win over the Scrooges who haunt your holidays. Whether it's the salesclerk who ignores you in favor of her cell phone, the customer who knowingly jumps ahead of you in line at Starbucks, the unnaturally irritable boss down the hall, or the in-laws who invite themselves (every year) for a two-week stay at your house, you will always need to deal with Scrooges, grumps, uninvited guests, sticks-in-the-mud, and supreme party poopers. Learning to handle them whenever and wherever they appear is not just optional—it's essential.

About the Author

Richard Carlson (1961-2006) is a bestselling author whose books include Don't Sweat the Small Stuff . . . and It's All Small StuffDon't Worry, Make MoneyYou Can Feel Good Again; and You Can Be Happy No Matter What. His books have been published in 35 languages in over 130 countries.

Tuesday, December 5, 2006

iCon: Steve Jobs, the Greatest Second ACT in the History of Business by Jeffrey S. Young & William L. Simon

iCon: Steve Jobs, the Greatest Second ACT in the History of Business [ICON UPDATED/E] - Paperback (Apr. 30, 2006)





  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (April 14, 2006)
  • Language: English
  • ISBN-10: 0471787841
  • ISBN-13: 978-0471787846

Product Description

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

From the Inside Flap

According to F. Scott Fitzgerald, there are no second acts in American life. Apparently he forgot to tell Steve Jobs.Jobs rose from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer revolution, only to be driven from the company in failure and disgrace. Then, having endured repeated personal and professional disasters, he went on to make an indelible mark on the entertainment industry, reclaim the throne at Apple, and, with the extraordinary success of the iPod, regain his reputation as arguably the greatest innovator of the digital age.
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources in Silicon Valley and Hollywood, Jeffrey Young, author of the first-ever Jobs biography, and coauthor William Simon provide new perspectives on the legendary creation of Apple in a Silicon Valley garage and detail Jobs's meteoric rise as the prototypical digital wunderkind and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely.
Act two begins with Jobs displaying his talent for bedeviling business associates and making enemies along the way. Still stinging with embarrassment after his crash from the heights, he waged a tough negotiation with George Lucas for the purchase of the legendary filmmaker's computer animation business—at one-third of the asking price—and pressured his "partners" into settling for a modest percentage of what would become Pixar, keeping the remainder for himself.
This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, from Toy Story and the string of hit movies that delighted audiences around the world to his rocky alliance with Disney. It also re-creates the acrimony between Jobs and Disney's Michael Eisner, which ended the once-close relationship between the two companies.
The most dramatic, and, no doubt, most satisfying of Jobs's achievements during his rise from the ashes was his recapture of Apple, ten years after being booted out of the company, in a coup that only he could have orchestrated. The authors examine the takeover and Jobs's reinvention of the company with the very popular iMac and his transformation of the industry, and again the culture, with the revolutionary iPod.
Complete with a preview of Jobs's third act, iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age—a master of three industries: movies, music, and computers. It is about understanding the future by understanding the past and present of the Digital King, Steve Jobs. --This text refers to the Hardcover edition.

From the Back Cover

Now updated to cover the acquisition of Pixar by Disney
"An interesting and engaging tale. Warts and all, for better or worse, Steve Jobs is undisputedly an American business icon."
—The Miami Herald
This unflinching and completely unauthorized portrait reveals how Steve Jobs staged the greatest second act in the history of business. Taking us back to the heady days of Silicon Valley in the 1970s, iCon shows how Jobs achieved his first great success, rising from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer revolution, only to be driven from the company in failure and disgrace. It then takes us behind-the-scenes as Jobs works his way toward an astounding comeback, revolutionizing the entertainment industry with Pixar, reclaiming the throne at Apple, and, with the extraordinary success of the iPod, regaining his reputation as arguably the greatest innovator of the digital age. As the book ends, Disney has just acquired Pixar, making Jobs Disney's largest shareholder—and setting the stage for act three.
"Provides insight into inner business strategies and power plays between larger-than-life personalities such as Disney boss Michael Eisner."
—USA Today
"A fascinating tale of an imaginative genius."
—BookPage
"One of the most captivating business biographies of recent years. Young and Simon have done a masterful job."
—Fort Worth Star-Telegram

About the Author

JEFFREY S. YOUNG, one of the founding editors of Macworld magazine, first met Steve Jobs in 1983. He is the author of the classic unauthorized biography Steve Jobs: The Journey Is the Reward. Young worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, and, in 1997, he cofounded Forbes.com. He is also the author of Forbes® Greatest Technology Stories (Wiley).
WILLIAM L. SIMON is the coauthor of Kevin Mitnick's The Art of Deception and The Art of Intrusion (both published by Wiley) as well as the award-winning author of more than twenty other books.

From AudioFile

Alan Sklar's skills as an actor and professional narrator rescue Young and Simon's glossy tribute to Steve Jobs, founder of Apple Computers. Sklar's polished delivery and familiar voice keep the listener interested in the recording. Without a trace of sarcasm, he is able to deliver the fawning prose sculpted by the authors. While the doting praise heaped on the entrepreneur is excessive, the book is an entertaining, nostalgic review of the pre-Internet computer industry. Sklar gives a performance superior to the quality of the text. R.F. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine -