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Tuesday, December 25, 2001

Power and Influence: Mastering the Art of Persuasion by Robert L. Dilenschneider

Power and Influence: Mastering the Art of Persuasion by Robert L. Dilenschneider



Firnando Chau Review


From Publishers Weekly
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence," contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the "iron triangle" of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description
The highly acclaimed national bestseller, now in paperback, Power and Influence is an invaluable primer for those already in power and those who desire it. "Bob Dilenschneider...a man who has been on the front lines where expertise and experience are all that counts."--Larry Speakes, White House Press Secretary, 1981-87. "The authoritative handbook on leadership stategies."-- Publisher's Weekly. Index.

Tuesday, December 18, 2001

The 110% Solution by Mark H. McCormack (Paperback - Jan 10, 1992)

  • Paperback: 224 pages
  • Publisher: Pan Books (January 10, 1992)
  • ISBN-10: 0330318829
  • ISBN-13: 978-0330318822



Product Description

For the businessperson who wants that promotion, the housewife who needs to manage time more efficiently, the student who hopes to study more effectively...here is an invaluable guide to maximizing your personal and professional potential.The message from Mark McCormack, owner of the billion dollar management group I. M. G., is simple: achieve peak self-esteem, peak performance and peak success by putting forth peak effort. Giving even 100% is just not enough -- you must learn how to give that extra 10%. The key, according to McCormack (who cites clients such as Martina Navratilova and Jean Claude Killy as examples), is the successful management of every aspect of your life -- your time, your talent, your creativity. Learn how to identify your strengths and use them to their greatest advantage. And discover that, while there are no shortcuts to getting ahead some paths are easier -- and more rewarding -- than others. --This text refers to theAudio Cassette edition.

From the Inside Flap

For the businessperson who wants that promotion, the housewife who needs to manage time more efficiently, the student who hopes to study more effectively...here is an invaluable guide to maximizing your personal and professional potential.


The message from Mark McCormack, owner of the billion dollar management group I. M. G., is simple: achieve peak self-esteem, peak performance and peak success by putting forth peak effort. Giving even 100% is just not enough -- you must learn how to give that extra 10%. The key, according to McCormack (who cites clients such as Martina Navratilova and Jean Claude Killy as examples), is the successful management of every aspect of your life -- your time, your talent, your creativity. Learn how to identify your strengths and use them to their greatest advantage. And discover that, while there are no shortcuts to getting ahead some paths are easier -- and more rewarding -- than others. --This text refers to theAudio Cassette edition.