The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand by Dianne M. Durkin

About the Book:-
Hardcover: 240 pages
Publisher: AMACOM (April 22, 2005)
Language: English
ISBN-10: 0814408176
ISBN-13: 978-0814408179

Firnando Chau Review


Amazon.com Review



Editorial Reviews
Product Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to: 
* create an environment that inspires passion for the brand and company loyalty 
* encourage employees to help craft and become invested in the company's vision and values 
* translate organizational values into superior products, customer service, and corporate profits


Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.


Book Description
"Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.


Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits


Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results."