About the Book:-
Hardcover, 163 pages
Publisher: McGraw-Hill Companies, Oct 1998
ISBN-13: 9780070526754
ISBN: 0070526753
Firnando Chau Review
Table of Contents:-
Foreword
Preface
Chapter One: Marketing in a Changing World.
Chapter Two: The Information Revolution.
Chapter Three: The Media Revolution.
Chapter Four: We're Only Human.
Chapter Five: The Mix of Informaiton, Media, and Human Beings.
Index
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