- Paperback: 224 pages
- Publisher: McGraw-Hill; 1 edition (September 1, 2000)
- Language: English
- ISBN-10: 0809224941
- ISBN-13: 978-0809224944
Firnando Chau Review
http://www.executiveadvisorllc.com
From Library Journal
Business consultant Marshall shares her advice from working with numerous businesses striving to improve their management structure. Focusing on the difficulties in today's business environment, she wants to help listeners learn how to succeed by building a stronger backbone, defined as a firm and resolute character, and the courage to make and stand by unpopular decisions. After a sound explanation of the three components of backbone competence, confidence, and the ability to take risks the author further develops these elements in her ten backbone-building strategies (e.g., turn meetings into discovery sessions, associate with others on purpose, determine the power sources, and decide and say what you think). The unique exercises strengthen this surprisingly refreshing addition to the overly burdened management genre. The steady narration by Anna Fields slows the pace at times and dulls the attention span, so look for the hard copy to be requested. Recommended for public libraries. Dale Farris, Groves, TX
Copyright 2002 Cahners Business Information, Inc.
Copyright 2002 Cahners Business Information, Inc.
Product Description
To succeed in business today, an individual must be smart, competitive, resilient, tenacious, and fearless. In short, he or she needs a good, old-fashioned backbone. In How to Grow a Backbone, Susan Marshall, a top business consultant and former executive, outlines skills that readers can develop and perfect to become stronger, more confident, and more influential on the job. Using straight talk laced with wry humor, the author draws upon actual business situations from a variety of companies and industries to show how a strong backbone can change not only the outcome of the situation, but also how one is perceived.
About the Author
Business consultant Susan Marshall has held positions in advertising, marketing, employee development, and general management. Executive Advisor, LLC, was formed in 1997 by Susan Marshall to help business executives become more effective thinkers, planners, problem solvers, and leaders. Her work has evolved over the years, narrowing from a scope as broad as strategic planning and performance management systems to a targeted framework helping clients and their executive teams build rock solid confidence in five fundamental skills.
