Monster Careers: Networking - Make the connections that make your career by Jeff Talyor with Doug Hardy

• Paperback: 240 pages
• ISBN-10: 0143036017
• ASIN: B000FKP9YW
• Product Dimensions: 7.8 x 5.3 x 0.6 inches

Firnando Chau Review

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Product Description

With more than 40 million members worldwide, Monster.com has become the first place that people look to develop career-making connections. Based on his company’s astonishingly successful techniques, this powerful guide from Monster founder Jeff Taylor gives readers everything they need to know about the most vital component of building a successful career. Through real-life scenarios and advice from experts, Monster Careers: Networking provides proven, detailed strategies for identifying highly connected people who can help job hunters succeed in any industry or market. Readers will learn how to speak with confidence, build a network of relationships, and follow through for success. --This text refers to an out of print or unavailable edition of this title.

About the Author

Jeff Taylor, founder of Monster.com, is a frequent speaker at universities and highlevel business conferences.


Doug Hardy, a certified job and career transition coach, was the editor-in-chief of Monster.

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

Selling the Invisible by Harry Beckwith

• Hardcover: 272 pages
• Publisher: Business Plus (March 1, 1997)
• Language: English
• ISBN-10: 0446520942
• ISBN-13: 978-0446520942

Amazon.com Review

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal

"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Booklist

Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

Product Description

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

About the Author

Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck, and Hewlett Packard. He is a Phi Beta Kappa graduate of Stanford and an internationally acclaimed business speaker. He also lectures at the universities of Minnesota and St Thomas in Minneapolis. --This text refers to an out of print or unavailable edition of this title.

From AudioFile

Listeners not familiar with Beckwith's 1997 classic will love hearing his timeless wisdom on marketing hard-to-define products such as services. "The core of service marketing is the service itself," he says in this expert lesson, which also stresses the value of practices like seeking customer feedback, acting decisively, continually refining the value of the service, and keeping passion in customer relationships. Listeners will also love the emotional tone of Jeffrey Jones's narration. He stays relaxed--as if he's participating in an armchair talk with friends--but he also knows how to highlight key ideas with subtle phrasing that intensifies without sounding dramatic or clever. His narrative smoothness is ideal for an important business lesson like this. T.W. © AudioFile 2009, Portland, Maine

One Business 99 Lessons by Nanz Chong-Komo

One Business 99 Lessons by Nanz Chong-Komo

Synopsis

Courtesy of Berkshire Business Books website

ONE.99SHOP took Singapore’s retail market by storm when it launched in April 1997.

Taking the one-priced store concept many notches higher, ONE.99shop offered the consumer quality items at one low price, plus a classy shopping experience in the ambience of a high-end mall.

In Singapore, where shopping is considered as a national pastime. ONE.99shop filled a niche in the market. So well, in fact, that within seven short years, it grew from one to 14 stores and turnover totaled $60 million.

Founder Nanz Chong-Komo, a former model and boutique owner became Singapore’s poster girl for the successful businesswoman, winning the “2000 Woman Entrepreneur Of The Year” award from the Association of Small and Medium Enterprise (ASME).

Things took a turn in 2003 when the SARS epidemic broke out in Asia. Singapore went into a state of panic and self-quarantine. Within a year with sales reduced by half, ONE.99shop found itself undergoing receivership. But not before Chong-Komo toiled endlessly to save the business, and more importantly, her staff.

ONE.99shop finally closed in 2003, leaving many asking: why did it fail, and what will Nanz Chong-Komo do next?

This book answer both questions. A labour of love that marks Nanz Chong-Komo’s return to the public eye, ONE BUSINESS 99 LESSONS is an honest, humorous and insightful collection of precious business and personnel lessons which this dynamic entrepreneur has gleaned from having run a multi-million-dollar empire.

About the author

Born in Hong Kong, raised throughout Asia and schooled in Singapore, Nanz Chong-Komo, 37, is best know as an entrepreneur and the founder of ONE.99shop.

Fresh out of school at 17, she jumped into a career in modeling. At 23, she caught her father’s entrepreneurial bug and opened up a clothing boutique called Klis, which was so successful she sold it within 11 months for a profit of $80,000. One.99Shop followed, which had 14 stores and closed in 2003.

Married for 8 years to Larry Komo, a Japanese-American investment banker, they had their first child, Zara, in 2004, followed by Christian in 2005.

Today, Chong-Komo is enjoying motherhood while counseling business people seeking advice on issues she had been through. She is one of the most sought-after corporate speakers and trainers today, bringing her large personality and even larger heart into boardrooms to encourage teamwork and impart wisdom to leaders. She is also the face of Shi’Jano, a Swedish science-based range of skincare recently launched in Asia.