The Complete Idiot's Guide to Understanding Ethics, 2nd Edition by Ph.D., David Bruce Ingram and Ph.D., Jennifer A. Parks

The Complete Idiot's Guide to Understanding Ethics, 2nd Edition - Paperback (Aug. 3, 2010) by Ph.D., David Bruce Ingram and Ph.D., Jennifer A. Parks

• Paperback: 400 pages
• Publisher: Alpha; 2 edition (August 3, 2010)
• Language: English
• ISBN-10: 161564041X
• ISBN-13: 978-161564

Product Description

Ethics are more than a personal philosophy. 

From the crimes of Bernie Madoff to the accusations of war crimes and torture to the massive greed-inspired fraud perpetrated by the financial institutions around the world, this new edition of The Complete Idiot's Guide(r) to Understanding Ethics, Second Edition, helps clarify the history and evolution of ethics and their application to real life in the twenty-first century.

•Covers ethics in such hot button topics as politics, war, medicine, and business and finance

•Features up-to-date ideas on ethical behavior on the Internet when dealing with privacy issues

•Discusses the personal ethics surrounding reproductive issues

About the Author

David Bruce Ingram, Ph.D., is a professor of philosophy at Loyola University in Chicago. He is author of eight books on philosophy and ethics, most notably Rights, Democracy, and Fulfillment in the Era of Identity Politics and Law: Key Concepts in Philosophy. Jennifer A. Parks, Ph.D., is an associate professor of philosophy at Loyola University and the author of three texts in bioethics, most recently No Place Like Home?, Feminist Ethics and Home Health Care.

The Business Rules: Protect Yourself and Your Company from over 100 Hidden Pitfalls by Jo Haigh

The Business Rules: Protect Yourself and Your Company from over 100 Hidden Pitfalls by Jo Haigh

• Paperback: 192 pages
• Publisher: Piatkus Books (October 5, 2006)
• ISBN-10: 0749927062
• ISBN-13: 978-0749927066

Product Description

The business world is awash with legal pitfalls and opportunities. If you own or run a small-to-medium sized business (with a turnover of up to 10 million) you cannot afford to miss out on this book. Jo Haigh is a business expert who gives presentations to companies on how they can protect themselves - as individuals and as a group - from a range of potentially fatal pitfalls. In this accessible and practical book, she highlights essential - yet very often unknown - business practice to provide valuable insight and guidelines to alert and arm you before you enter the proverbial lion's den of the business world. The Business Rules draws on current legislation and case histories. It covers approximately 80 key topics, divided into sections: Business structure; Funding; Compliance; People and personal liabilities; Management; Tax and accounting; Exiting

About the Author

* Jo Haigh is trained in law and accountancy, and has over 25 years' first-hand business experience. She owned her own company for 11 years * She teaches hundreds of people every year for the Institute of Directors' director diploma courses in Pall Mall and works with CEOs across the country through TEC and the Academy of Chief Executives * She works as a corporate financier and has been on the board of over 30 companies. She was Young Graduate Entrepreneur of the Year at age 26 * Jo Haigh has written many articles for her local press and has been on BBC Radio (Leeds and Sheffield) * She lives in Huddersfield

Firnando Chau Review

Driving Change: The UPS Approach to Business by Mike Brewster & Frederick Dalzell

Driving Change: The UPS Approach to Business by Mike Brewster & Frederick Dalzell

• Hardcover: 304 pages
• Publisher: Hyperion (June 12, 2007)
• Language: English
• ISBN-10: 1401302882
• ISBN-13: 978-1401302887

From Publishers Weekly

Near the outset of this meticulous survey of UPS's history, business journalist Brewster sums up the message he wants businesspeople to take away: that UPS may be seen as at once humdrum and wonderful to behold. But he goes heavy on the humdrum in a book whose clear-cut lessons are too rudimentary for the corporate audience he's courting. It's only when the author focuses on little-known trivia and insider information—gleaned from what the jacket copy touts as his unprecedented access to the delivery giant—that his account approaches the wonderful. In recounting the evolution of the American behemoth from the Gold Rush days when 15-year-old Jim Casey transported everything from bail money to morphine, Brewster turns up some shiny nuggets: the trucks are brown so dirt won't show; in Zambia, UPS uses canoes to make deliveries; in New York City, the company would prefer to offer the city government an annual payment instead of tracking thousands of parking tickets. Like UPS lifer Greg Niemann, whose Big Brown: The Untold Story of UPS(Jossey-Bass, Feb.), Brewster heaps praise on UPS, leaving skeptical readers to wonder what remains untold. But Brewster's emphasis on UPS business strategies won't be of much help to the management audience. It's better suited to UPS's beloved everyman Joe. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Ask anyone to name some Washington State business start-ups and you will most likely hear the names Microsoft and Starbucks, but few realize that United Parcel Service began as a small bike messenger service in Seattle around 1905. Unlike companies such as Kodak, Microsoft, and Xerox, which were built around a break-through product or idea, founder Jim Casey took a basic existing service and reengineered it through modernized equipment and impeccable service. The buttoned-down Boy Scout look of the UPS driver remains a direct reflection of the owner's vision of presenting a clean-cut image that would take the package-delivery service out of the alley and make it respectable. Brewster traces the roots of UPS from messenger service to regional West Coast truck-based delivery service to what it is today, the largest private multinational air parcel carrier with a massive airline fleet and one of the largest and most sophisticated sorting facilities in the world. With unprecedented access to the company's facilities, historical records, and employees, Brewster provides the most in-depth look at this highly regarded company to date. Siegfried, David
Copyright © American Library Association. All rights reserved

Product Description

For the first time ever, one of the "World's Most Admired" companies opens its doors for a fascinating, lively, and most of all instructive look at how it does businessWe see them everywhere -- those brown trucks with the golden logo, the drivers delivering their share of 14 million parcels handled daily. To most of us, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate. Quietly and steadfastly, UPS has earned a reputation as one of the leading companies in America, known as much for its innovative practices as its skill in creating satisfied customers and employees.
Just in time for the company's hundredth anniversary, UPS has allowed authors Mike Brewster and Fred Dalzell unprecedented access to their facilities, their workers, and their history -- including their mistakes. What emerges are clear-cut lessons from which any business can benefit. Driving Change is an enlightening, absorbing, and dynamic account of a company at the very fulcrum of global commerce.

About the Author

Mike Brewster is a business journalist and the author of the books Unaccountable and King Capital. He lives in New York City. Frederick Dalzell is a historian and consultant whose recent books include Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. He is a partner in The Winthrop Group, a firm specializing in historical research and archival services, and lives in Cambridge, Massachusetts.

Firnando Chau Review

What Women Want: The Global Market Turns Female Friendly by Paco Underhill

• 
  
• 
  
• Hardcover: 224 pages
• Publisher: Simon & Schuster (July 6, 2010)
• Language: English
• ISBN-10: 1416569952
• ISBN-13: 978-1416569954

From Booklist

Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envirosell, Inc., marketer to major retailers, draws on market research and personal observations to detail the ways that women are influencing design, marketing, and service in industries from car manufacturing to architecture to banking. What do women want? Cleanliness, control, safety, and consideration. Women are behind the growth in the health-food industry, new urbanist communities that offer the geographic closeness of cities and the safety of suburbia, and contemporary kitchens with open plans and appliances geared toward convenience. Underhill notes that trends continue to favor the influence of women with the reduction of the manufacturing sector that needs muscle, greater control over women’s reproductive lives, and an education system that suits girls more than boys. Underhill offers good insights, though his tone seems a bit off sometimes, and female readers are likely to wonder how the same material might have yielded different insights from a woman writer. --Vanessa Bush

Review

"Paco Underhill is Sherlock Holmes for retailers. . .This sleuth makes shoppers view stores with more critical eyes." --Trish Donnally, San Francisco Chronicle


"The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller." --Craig Ryan, The Oregonian

Product Description

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."And, as he warns, no business can afford to ignore their power and presence.

About the Author

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal andThe New York Times. He lives in New York City.

The Rules of Life by Richard Templar

The Rules of Life by Richard Templar

Firnando Chau Review



Table of Contents:-
Introduction
Rules for You
1     Keep it under your hat
2     You’ll get older but not necessarily wiser
3     Accept what is done is done
4     Accept yourself
5     Know what counts and what doesn’t
6     Dedicate your life to something
7     Be flexible in your thinking
8     Take an interest in the outside world
9     Be on the side of the angels, not the beasts
10   Only dead fish swim with the stream
11   Be the last to raise your voice
12   Be your own adviser
13   No fear, no surprise, no hesitation, no doubt
14   I wish I’d done that – and I will
15   Count to ten – or recite ‘Baa baa black sheep’
16   Change what you can change, let go of the rest
17   Aim to be the very best at everything you do – not second best
18   Don’t be afraid to dream
19   Don’t dwell on the past
20   Don’t live in the future
21   Get on with life – it’s whooshing past
22   Dress like today is important
23   Have a belief system
24   Have a little space for yourself each day
25   Have a plan
26   Have a sense of humour
27   Choose how you make your bed
28   Life can be a bit like advertising
29   Get used to stepping outside your comfort zone
30   Learn to ask questions
31   Have dignity
32   It’s OK to feel big emotions
33   Keep the faith
34   You’ll never understand everything
35   Know where true happiness comes from
36   Know when to let go – when to walk away
37   Look after yourself
38   Maintain good manners in all things
39   Prune your stuff frequently
40   Remember to touch base
41   Draw the lines around yourself
42   Shop for quality, not price
43   It’s OK to worry, or to know how not to
44   Stay young
45   Throwing money at a problem doesn’t always work
46   Think for yourself
47   You are not  in charge
48   Have something in your life that takes you out of yourself
49   Only the good feel guilty
50   If you can’t say anything nice, don’t say anything at all
Partnership Rules
51    Accept the differences, embrace what you have in common
52   Allow your partner the space to be themselves
53   Be nice
54   You want to do what?
55   Be the first to say sorry
56   Go that extra step in trying to please them
57  Always have someone – or something – that is pleased to see you
58   Know when to listen and when to act
59   Have a passion for your life together
60   Make sure your love making is making love
61   Keep talking
62   Respect privacy
63   Check you both have the same shared goals
64   Treat your partner better than your best friend
65   Contentment is a high aim
66   You don’t both have to have the same rules
Family and Friends Rules
67   If you are going to be a friend, be a good friend
68   Never be too busy for loved ones
69   Let your kids mess up for themselves – they don’t need any help from you
70   Have a little respect and forgiveness for your parents
71   Give your kids a break
72   Never lend money unless you are prepared to write it off
73   There are no bad children
74   Be up around people you love
75   Give your kids responsibilities
76   Your children need to fall out with you to leave home
77   Your kid will have friends you don’t like
78   Your role as a child
79   Your role as a parent
Social Rules
80   We’re all closer than you think
81   It doesn’t hurt to forgive
82   It doesn’t hurt to be helpful
83   Take pride in what we do collectively
84   What’s in it for them?
85   Hang out with positive people
86   Be generous with your time and information
87   Get involved
88   Keep the moral high ground
89   Have a plan for your career
90   Learn to see your community as part of a bigger picture
91   Look at the long-term ramifications of what you do for a living
92   Be good at your job
World Rules
93   Be aware of the damage you are doing
94   Be for the glory, not the degradation
95   Be part of the solution, not the problem
96   Check what history would say about you
97   Keep your eyes open at all times
98   Not everything can be green
99   Put something back
100 Find a new Rule every day – or occasionally at least

Product Description

Some people seem naturally good at it. Life that is. They seem to sail through, being successful and happy and everything always seems to fall into place.

We all know a few of them - those rare people who are happy and positive and make things happen; they have a loving family, great relationships, a supportive network and work they enjoy; they generate goodwill wherever they go and always seem to know the right thing to do – and then do it. They balance their lives without us ever seeing them frantically juggling, much less let it all drop in a mess on the floor. They are happy and successful, with diverse interests and a zest for life. 

How on earth do they do it?

For most of us, some of the time life can be a bit of a struggle. People are difficult, things don’t go our way, there’s too much to deal with and we don’t know how to make it all alright again. 

What is it that they know, that we don’t? 

They know the Rules of Life.

A simple set of principles that if followed, will hugely increase your chances of more things going your way, and that will guide you smoothly out of the tricky times when they happen. Rules of Work worked. Live the Rules of Life.

About the Author


Richard Templar is author of three Prentice Hall international best-sellers: The Rules of Work: A Definitive Guide to Personal Success; The Rules of Management: The Definitive Guide to Managerial Success; and I Don't Want Any More Cheese: I Just Want Out of the Trap. 

2010 June Books Read

This month music is a compilation of great composers of the Western Classical masterpieces.

During the month of June, my wife and I were focusing more on making sure our children have the best of our attention.  Thus some of the reading was on how to do good parenting (See number 3 - 5) and two other books (one on how live as a godly man and the other is a leadership book):-

Number 5: Children Are from Heaven: Positive Parenting Skills for Raising Cooperative, Confident, and Compassionate Children by John Gray

From Publishers Weekly

"All children are born innocent and good," asserts Gray, author of Men Are from Mars, Women Are from Venus. Getting them to cooperate is merely a matter of arousing their natural desire to please their parents, without breaking their fragile will in the process. Five skills of positive parenting induce cooperation, supported by their five underlying messages, one of which is the author's mantra: "It's o.k. to say no, but remember Mom and Dad are the bosses."

In a synthesis of old-fashioned authoritarianism and modern psychological sensitivity ("soft love"), parents are urged to view a child's resistance as natural and healthy, and to listen, empathize and finally assert their authority firmly and unemotionally. If this approach sounds unrealistic, it certainly feels right in the context of Gray's penetrating (and often historically minded) psychological explanations.

In the hypnotic style of a therapist, Gray gradually replaces parental advice with empathy, and an emphasis on obedience with an emphaisis on cooperation, supplying a new repertoire of one-liners and age-, gender- and temperament-specific suggestions along the way. While placing the entire responsibility for children's behavior on their parents' shoulders, this book essentially simplifies the business of parenting in order to enable children to grow into their strongest, most responsible selves. (Oct.)

Product Description

This brilliantly original and practical system for parenting children is the brainchild of John Gray, whose Men Are from Mars, Women Are from Venus books and seminars have helped millions of adults communicate more effectively and lovingly with each other. Based on this idea that children respond better to positive rather than negative reinforcement, the Children Are from Heaven program concentrates on rewarding, not punishing, children and fostering their innate desire to please their parents.

Central to this approach are the five positive messages your children need to learn again and again:

It's okay to be different.
It's okay to make mistakes.
It's okay to express negative emotions.
It's okay to want more.
It's okay to say no, but remember Mom and Dad are the bosses.

About the Author

John Gray, Ph.D., an internationally recognized expert in the fields of communication and relationships, and the author of twelve bestsellers, has been conducting personal-growth seminars for thirty years.He is a Certified Family Therapist (National Academy for Certified Family Therapists), a consulting editor of the Family Journal, a member of the Distinguished Advisory Board of the international Association of Marriage and Family Counselors, and a member of the American Counseling Association.John lives with his wife and three children in Northern California.

Number 4: Teaching Your Children Values by Richard M. Eyre & Linda Eyre 

Product Description


One of the greatest gifts you can give your children is a strong sense of personal values. Helping your children develop values such as honesty, self-reliance, and dependability is as important a part of their education as teaching them to read or how to cross the street safely. The values you teach your children are their best protection from the influences of peer pressure and the temptations of consumer culture. With their own values clearly defined, your children can make their own decisions -- rather than imitate their friends or the latest fashions. In Teaching Your Children Values Linda and Richard Eyre present a practical, proven, month-by-month program of games, family ctivities, and value-building ecercises for kids of all ages.

* NOTE: I am not a Mormon nor a believer of their religion, but I highly respect the authors.
About the Authors

Richard M. Eyre (born 1944)is a consultant, speaker, and author of many books. He was also a candidate for the Republican nomination for Utah Governor in 1992. Richard is a member of The Church of Jesus Christ of Latter-day Saints and is a Mormon.

Both Richard Eyre and his wife Linda have written over a dozen books, many bestsellers. These include Teaching Your Children Values which was the first parenting book to make it to the position of #1 New York Times bestseller since Dr. Spock's book. Eyre's Spiritual Serendipity: Cultivating and Celebrating the Art of the Unexpected was published by Simon and Schuster in 1997. Other books by Eyre include The Discovery of Joy (1974), Teaching Children Joy (1986), The Birth We Call Death with Paul H. Dunn, Life Before Life (2000) and How to Talk to Your Children About Sex with his wife, Linda J. Eyre. Besides writing these non-fiction works Eyre also wrote a novel entitled The Awakening. The Eyre's recent book Empty Nesting Parenting: Adjusting Your Stewardship as Your Children Leave Home has been widely recommended as reading for parents of college students.

Number 3: How to Talk So Kids Will Listen & Listen So Kids Will Talk by Adele Faber & Elaine Mazlish

From the Publisher


Get your kids' cooperation...without arguing. Morning hassles and bedtime battles disappear when you apply the communication techniques these experts have been teaching parents nationwide. Even if you've felt you had no other alternative than to lecture or criticize, you'll be able to reduce the wear and tear on yourself and your family with this practical program. Adele Faber and Elaine Mazlish -- once frustrated mothers themselves -- use real-life situations to show how you can respect and respond to your child's feelings and satisfy your own needs.

You'll learn to: Avoid turning simple conversations into arguments Instruct rather than criticize when correcting your child Choose effective alternatives to punishment Show your child how to make amends Allow him to experience the direct consequences of his actions


See immediate changes in your relationship with your children -- changes that will mean the difference between bad feelings and good ones; between fighting and loving.



Visit their website @ http://www.fabermazlish.com/


About the Authors







Internationally acclaimed experts on communication between adults and children, Adele Faber (Left) and Elaine Mazlish (Right) have won the gratitude of parents and the enthusiastic endorsement of the professional community.

Their first book, Liberated Parents/Liberated Children, received the Christopher Award for "literary achievement affirming the highest values of the human spirit." Their subsequent books, How to Talk So Kids Will Listen & Listen So Kids Will Talk and the #1 New York Times bestseller Siblings Without Rivalry, have sold over 3 million copies and have been translated into more than twenty languages. Their group workshop programs and videos produced by PBS are currently used by thousands of parents' groups around the globe. Their most recent book, How to Talk So Kids Can Learn-At Home and in School, was cited by Child magazine as the "best book of the year for excellence in family issues and education."

Both authors studied with the late child psychologist, Dr. Haim Ginott, and are former members of the faculty of The New School for Social Research in New York City and The Family Life Institute of Long Island University. In addition to their frequent lectures throughout the United States and Canada, they have appeared on every major television show from "Good Morning America" to "The Oprah Winfrey Show." They currently reside in Long Island, New York, and each is the parent of three children.

Number 2: The Man in the Mirror: Solving the 24 Problems Men Face by Patrick Morley

From the Publisher

Do you know anyone who has ever won the rat race? Probably not. And yet, everywhere you go you see men who are tired--worn out from trying to win this race that nobody wins.

Is there hope? According to this book, yes . . . absolutely. The Man in the Mirror reveals twenty-four secrets of how to live successfully with the man in your mirror. This book is written for you, the man grappling with the pressure and stress of everyday life.


Here are some of the questions this book explores:

- I want my life to count, to make a difference. How can I satisfy my need to be significant?
- I'm more financially successful than my parents, but I suspect I many not be better off. Am I missing something?
- In the wake of my ambition I have left a trail of broken relationships. Can I have another chance?
- Does God want Christians to have money? How much money is enough?
- I have made some terrible decisions which have resulted in a lot of suffering. How can I do a better job making life's big decisions?
- Sometimes I get so angry I think I'm going to explode! Sometimes I'm paralyzed with fear. How can I conquer these emotions?
- If my wife knew my secret thoughts, she would divorce me. I would give anything to master my thoughts. Do other men struggle with a secret thought life?

With solid answers to these and many other questions just like them, this just could be the most important book you ever read. --This text refers to the Paperback edition.



From the Author
Business leader, author, and speaker Patrick M. Morley has been used throughout the world to help men and leaders think more deeply about their lives and to equip them to have a larger impact on the world.

He is the bestselling author of several books, including the award-winning Man in the Mirror, Walking with Christ in the Details of Life, The Rest of Your Life, The Seven Seasons of a Man’s Life, Getting to Know the Man in the Mirror, and Devotions for Couples (formerly Two-Part Harmony).

Morley has a ministry focused on the needs of men and leaders, and teaches a weekly Bible study to men in Orlando, Florida, where he resides with his family.

Number 1: Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations by Ken Blanchard 

About the Book


Leading at a Higher Level will help you dig deep within, discover the personal "leadership point of view" all great leaders possess--and apply it throughout your entire life. For everyone who wants to become a better leader...in any company, any organization, any area of life Set the right targets, follow the right vision Focus on the "bottom lines" that really matter Serve your customers at a higher level Deliver your ideal customer experience, and create "raving fans" Beyond ego: the way of the servant leader Listen, praise, support, guide, and help your people win Lead at a higher level. Lead your people to greatness as you create high performing organizations that make life better for everyone. This book will guide you, inspire you, provoke you, and be your touchstone.
Blanchard and his colleagues have brought together all they've learned about world-class leadership. You'll discover how to create targets and visions based on the "triple bottom line"...and make sure people know who you are, where you're going, and the values that will guide your journey.

Blanchard extends his breakthrough work on delivering legendary customer service and creating "raving fans. " You'll find the definitive discussion of the renowned Situational Leadership(R) II techniques for leading yourself, individuals, teams, and entire organizations.

About the Author

Kenneth Hartely Blanchard was born May 6, 1939, in Orange, New Jersey. He married Marjorie McKee, a business consultant, in 1962. He founded Blanchard Training and Development in 1977. Blanchard has cowritten several books on management, including one of the best-selling management books of all time, The One-Minute Manager (1982) with Spencer Johnson. In the book, the authors describe effective and efficient management skills. The basics to good management are setting goals, praising, and reprimanding. Blanchard says that these skills can easily be translated to work in the home as well as the office. Blanchard lives in San Diego, California.