Brilliant Checklists for Entrepreneurs: Your Shortcut to Success by Robert Ashton

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• Paperback: 248 pages
• Publisher: Prentice Hall Business; 3 edition (16 Sep 2010)
• ISBN-10: 0273740806
• ISBN-13: 978-027374080

Product Description

 The indispensible handbook that every project manager needs, Brilliant Checklists for Project Managers is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when managing any project.

The fast, focussed guidance in this practical and user-friendly book covers all aspects of project management right from initiating a project, managing multiple  projects at once right through to delivering the goods and winding things up.

Brilliant Checklists for Project Managers could be the only book you’ll ever need and is the definitive guide to helping you set up and run a project successfully, smoothly, on time and on budget.

From the Back Cover

Everything you need to know to start, run and grow a successful new business.

Every one of the unique checklists in this book is fast, focused and has been written especially for busy entrepreneurs just like you. Quickly access hundreds of essential tips and tricks, discover vital insider knowledge and winning strategies, and learn absolutely everything you’ll need to know, think about and do to start and manage a successful new business.


Brilliant Outcomes

• Access all the information you need in bite-size chunks
• Stay on track no matter how busy you are
• Save time by using the business templates

‘This book is full of the stuff the ‘’experts’’ never tell you – use it as your shortcut to success.’
Rowan Gormley, Naked Wines

About the Author

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.

The 21 Success Secrets of Self-Made Millionaires by Brian Tracy

• Hardcover: 83 pages
• Publisher: Berrett-Koehler Publishers; 1st edition (January 15, 2001)
• Language: English
• ISBN-10: 1583762051
• ISBN-13: 978-1583762059
• Product Dimensions: 8.8 x 5.8 x 0.5 inches
• Shipping Weight: 8.5 ounces 

The 21 Success Secrets of Self-Made Millionaires by Brian Tracy (Jan 15, 2001)

Product Description

oBy one of the world’s most widely-known business speakers and author of the bestselling Maximum Achievement (over 250,000 copies sold)
o Provides a wealth of practical advice anyone can use to become a self-made millionaire
o Over 2 million people have heard Brian Tracy speak and more than 1.5 million have purchased his audio and video programs The 21 Success Secrets of Self-Made Millionaires shows how anyone, no matter what their station in life at this moment, can become a millionaire. The advice in this booklet is based on Brian Tracy’s decades of careful analysis of the habits and practices of hundreds of self-made millionaires. According to Tracy, successful people are simply those who practice these 21 success secrets. This small, inexpensive book provides a step-by-step formula to become a millionaire—starting from wherever you are today. You’ll learn how to set goals, make plans, and organize yourself to get more of what you really want in life. Use these practical, proven strategies and ideas to move ahead faster than you ever thought possible! Easy to read, easy to understand, and easy to apply, The 21 Success Secrets of Self-Made Millionaires offers a straightforward, eye-opening, life-affirming approach to how the world really works.

From the Publisher

IN HIS BOOK The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy drew on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. This latest volume, The 21 Success Secrets of Self-Made Millionaires, is made up of entirely new material that shows how anyone, no matter where they are in life at this moment, can become a millionaire.The advice in this book is based on Brian Tracy’s twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire. And Tracy has discovered that all successful people practice these 21 success secrets, whether they’re consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.
Easy to read, easy to understand, and easy to apply, The 21 Success Secrets of Self-Made Millionaires shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life.
Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."

About the Author

Brian TracyBrian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. A dynamic and inspiring speaker, he addresses thousands of people each year on the subjects of personal and professional development, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of thirteen previous books including the bestselling book Maximum Achievement. He is also the author/narrator of numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.
Books by the author:
The 100 Absolutely Unbreakable Laws of Business Success

StrengthsFinder 2.0 by Tom Rath

StrengthsFinder 2.0 by Tom Rath  (Hardcover - Feb 1, 2007)

Core concepts:

• Focusing on our natural strengths, instead of improving our weaknesses, results in far more growth potential
• Employees who feel their job plays right into their strength zone, are more emotionally engaged in their work
• Knowledge, skill and practice are most helpful when they amplify your innate talents, in this case talents serve as a multiplier
• 7/10 surveyed by Gallup did not have the opportunity to focus on what they do best on a daily basis
• Employees who do not use their strengths at work become detrimental to themselves and the organization that employes them
• There is minimal gain to improving your weaknesses
• 34 themes of talent were extracted from over 100,000 talent-based interviews conducted by Gallup and classified across four general categories - Striving, Thinking, Relating, and Influencing

Assessment:

Strengths Finder 2.0 provides an online assessment of talents.  Once completed, you will receive a "Discovery and Action-Planning Guide" that includes a report of your talents and ideas for how to capitalize on them.

Related links:

• Strengths Finder Center

Flip the Funnel: How to Use Existing Customers to Gain New Ones - Hardcover (Jan. 26, 2010) by Joseph Jaffe

Flip the Funnel: How to Use Existing Customers to Gain New Ones

• Hardcover: 304 pages
• Publisher: Wiley (January 26, 2010)
• Language: English
• ISBN-10: 0470487852
• ISBN-13: 978-0470487853

Review

‘…[Jaffe's] fresh outlook on the changes facing the marketing environment provide an insightful read…' (BusinessandLeadership.com, July 2010).

Product Description

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author ofLife After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the mass media or awareness side.
What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.
And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many.
Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.

• Explains how to cut your marketing budget AND grow sales!
• Illustrates practical ways to use existing customers to reach out to new prospects
• Outlines the authentic role of social media
• Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more
• Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Visit www.flipthefunnelnow.com to join the conversation.

From the Inside Flap

When you consider customer acquisition for your business, think about this question for a moment: how much of your sales come from repeat business versus first-time customers? Now contrast that against how much money you spend against each segment. If you are embarrassed by the gaping disconnect, don't worry; you are not alone. But what if you did something about it? What if you turned everything on its head and instead of ending with a customer purchase, you began with it? What if you focused the lion's share of your effort, energy, and budget on keeping customers versus attracting them? What if you could correct this imbalance and, in doing so, not only get your customers to keep coming back for more, but tell others to do so as well?Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in Life After the 30-Second Spot and Join the Conversation, Flip the Funnel brings you a radically new, radically common sense look at customer experience as the key to business success.
Get ready to do a 180 on everything you thought you knew about marketing as Flip the Funnel:

• Explains how to cut your marketing budget and grow sales by focusing on what really matters— your customers and employees
• Outlines the real role of social media
• Reveals the hidden potential of influencers and evangelists
• Illustrates practical ways to use existing customers to reach out to new prospects
• Shows how retention can be the new acquisition
• Demonstrates key ideas with rich, real-life examples including Comcast, Apple, the Obama campaign, Dell, Panasonic, American Airlines, Zappos, Johnson & Johnson, Coca-Cola, and many, many more

Using his newly introduced "flipped funnel" model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople, discover how to strategically differentiate your brand, save money, and forge lasting customer relationships along the way.

From the Back Cover

"Zappos is devoted to delivering happiness through great customer service. In Flip the Funnel, Jaffe outlines a way to authentically build companies by making the most of the dedication and loyalty of their employees and customers." —Tony Hsieh, CEO, Zappos.com"Flip The Funnel is a book you must read. It's the perfect business book for these times. It will make you think, reassess, and act in new and better ways—profitable ways. It's real, it's realistic, and it's reality."—Jeffrey Gitomer, author of The Little Red Book of Selling
"This book will make you think. Really hard. And if you're lucky, take action."—Seth Godin, author of Tribes
"From here on out, your relationship with your customer will be your only major differentiator. Mr. Jaffe shows you how to create those relationships in ways never before possible, thanks to emerging new technologies and his clever new ways to use them."—Bob Greenberg, Vice President, Brand Marketing Group, Panasonic Corporation of North America
"It is evident in today's increasingly digital and ever-changing world that conventional thinking will lead to conventional results. Joseph strikes an important message for all industries that we must continue to challenge the status quo and rethink everything as it relates to our business, our brands, and, most importantly, our customers." —Michael Mendenhall, Senior Vice President and Chief Marketing Officer, HP

About the Author

JOSEPH JAFFE is President and Chief Interrupter of crayon, a strategic consultancy that helps clients leverage new media and social media to effect transformational change. Prior to launching crayon, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe hosts a Web video show on marketing called Jaffe Juice TV (www.jaffejuice.tv). He also publishes a popular and influential marketing blog and audio podcast called Jaffe Juice (www.jaffejuice.com). Jaffe is the author of two previous books, bestselling Life After the 30-Second Spot and Join the Conversation. He is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and the Society for New Communications Research. Contact him at jaffe@crayonville.com or follow him on Twitter: @jaffejuice

Sun Tzu's The Art of War Translated by Lionel Giles with a new foreword by John Minford

Author:	Sunzi, 6th cent. B.C
Publisher:	Tokyo ; Rutland, Vt. : Turtle Pub., 2008.
ISBN:	9780804839440 (hbk.)
Format:	Book
Physical Description:	lxvii, 188 p. ; 20 cm.
Subjects:	Military art and science China Early works to 1800

The oldest known military treatise, Sun Tzu's the Art of War is still one of the world's most influential writings on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded or used. Now available in its complete form-including an insightful English translation, the entire Chinese language text, and the original translator's often-omitted extensive use and discussion of Chinese characters-this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction. 

From Publishers Weekly

Sun-tzu's The Art of War has led military strategists, economists, politicians and other leaders for more than 2,000 years, and has been translated numerous times. Scholar Minford takes a crack at it here, offering a new translation, introduction and commentary. This fundamental volume could be one of the best in recent years, as it features notes on pronunciation, suggestions for further reading, a chronology of Chinese dynasties and historical events, and more. After these briefings, Minford separates the book in two: first, a straightforward translation of Sun-tzu's book, and second, the translation coupled with commentary. "The Art of War is both inspirational and worrying. It is beautiful and chilling....It lends itself to infinite applications," Minford writes. Indeed, this new translation is accessible to anyone seeking guidance, whether they're learning to drive defensively, ironing out relationship kinks or conducting war.
Copyright 2002 Reed Business Information, Inc.

Product Description

For more than two thousand years, Sun-tzu's The Art of War has provided leaders with essential advice on battlefield tactics, managing troops and terrain, and employing cunning and deception. An elemental part of Chinese culture, it has also become a touchstone for the Western struggle for survival and success, whether in battle, in business or relationships.

Book Info

For more than 2000 years, The Art of War has stood as a cornerstone of Chinese culture-a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy.

About the Author

Little is known about Sun Tzu (544-496 B.C.) and his life during the Warring States period after the decline of the Zhou dysnasty, but his classic, The Art of War, has been one of the central works of Chinese literature for 2500 years. John Minford (editor/translator) studied Chinese at Oxford and at the Australian National University and has taught in China, Hong Kong, and New Zealand. He edited (with Geremie Barme) Seeds of Fire: Chinese Voices of Conscience and (with Joseph S. M. Lau) Chinese Classical Literature: An Anthology of Translations. He has translated numerous works from the Chinese, including the last two volumes of the Penguin Classics edition of Cao Xueqin's eighteenth-century novel The Story of the Stone and the martial-arts fiction of the contemporary Hong Kong novelist Louis Cha.

The Road Less Travelled: The New Psychology of Love, Traditional Values and Spiritual Growth by M. Scott Peck (Feb 6, 2003)

The Road Less Travelled M. Scott Peck (1 of 16)

Amazon.com Review

By melding love, science, and religion into a primer on personal growth, M. Scott Peck launched his highly successful writing and lecturing career with this book. Even to this day, Peck remains at the forefront of spiritual psychology as a result of The Road Less Traveled. In the era of I'm OK, You're OK, Peck was courageous enough to suggest that "life is difficult" and personal growth is a "complex, arduous and lifelong task." His willingness to expose his own life stories as well as to share the intimate stories of his anonymous therapy clients creates a compelling and heartfelt narrative. --This text refers to an alternate Paperback edition.

The Road Less Travelled M. Scott Peck (2 of 16)

From Publishers Weekly

Psychotherapy is all things to all people in this mega-selling pop-psychology watershed, which features a new introduction by the author in this 25th anniversary edition. His agenda in this tome, which was first published in 1978 but didn't become a bestseller until 1983, is to reconcile the psychoanalytic tradition with the conflicting cultural currents roiling the 70s. In the spirit of Me-Decade individualism and libertinism, he celebrates self-actualization as life's highest purpose and flirts with the notions of open marriage and therapeutic sex between patient and analyst. But because he is attuned to the nascent conservative backlash against the therapeutic worldview, Peck also cites Gospel passages, recruits psychotherapy to the cause of traditional religion (he even convinces a patient to sign up for divinity school) and insists that problems must be overcome through suffering, discipline and hard work (with a therapist.) Often departing from the cerebral and rationalistic bent of Freudian discourse for a mystical, Jungian tone more compatible with New Age spirituality, Peck writes of psychotherapy as an exercise in "love" and "spiritual growth," asserts that "our unconscious is God" and affirms his belief in miracles, reincarnation and telepathy. Peck's synthesis of such clashing elements (he even throws in a little thermodynamics) is held together by a warm and lucid discussion of psychiatric principles and moving accounts of his own patients' struggles and breakthroughs. Harmonizing psychoanalysis and spirituality, Christ and Buddha, Calvinist work ethic and interminable talking cures, this book is a touchstone of our contemporary religio-therapeutic culture. 

Copyright 2003 Reed Business Information, Inc.

The Road Less Travelled M. Scott Peck (3 of 16)

Review

Phyllis TherouxThe Washington PostNot just a book, but a spontaneous act of generosity. -- Review

Product Description

Perhaps no book in this generation has had a more profound impact on our intellectual and spiritual lives than The Road Less Traveled. With sales of more than seven million copies in the United States and Canada, and translations into more than twenty-three languages, it has made publishing history, with more than ten years on the New York Times bestseller list.
Now, with a new Introduction by the author, written especially for this twenty-fifth anniversary deluxe trade paperback edition of the all-time national bestseller in its field, M. Scott Peck explains the ideas that shaped this book and that continue to influence an ever-growing audience of readers.
Written in a voice that is timeless in its message of understanding, The Road Less Traveled continues to help us explore the very nature of loving relationships and leads us toward a new serenity and fullness of life. It helps us learn how to distinguish dependency from love; how to become a more sensitive parent; and ultimately how to become one's own true self.
Recognizing that, as in the famous opening line of his book, "Life is difficult" and that the journey to spiritual growth is a long one, Dr. Peck never bullies his readers, but rather guides them gently through the hard and often painful process of change toward a higher level of self-understanding.

About the Author

M. Scott Peck, M.D., is a psychiatrist and bestselling author. Educated at Harvard (B.A.) and Case Western Reserve (M.D.), Dr. Peck served in administrative posts in the government during his career as a psychiatrist, and later in private practice. For nearly two decades, he has devoted much of his time and financial resources to the work of the Foundation for Community Encouragement, a nonprofit organization that he and his wife, Lily, helped found in 1984. He lives in northwestern Connecticut.

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The 21 Most Powerful - Minutes to A Leader's Day by John C Maxwell

The 21 Most Powerful - Minutes to A Leader's Day by John C Maxwell

From getAbstract.com


John C. Maxwell provides a 21-week course of study covering 21 leadership laws based on readings from the Bible. He served as a pastor in various churches for 25 years before leaving Skyline Wesleyan in San Diego in 1995 to devote his time to writing, speaking and teaching leadership. Perhaps because he is the author of many books like this one, his writing is clear and well-suited to the purpose of educating and inspiring others, particularly those who share his Christian faith. In each chapter, Maxwell offers a brief introduction to a new principle and then supplies relevant daily Old and New Testament readings for the work-week. He focuses more on stimulating meditation and introspection than on laying out a detailed path to leadership greatness. On the fifth day of considering each principle, Maxwell invites you to use a self-assessment exercise on his Web site to help you understand the principle more fully. He also asks you to share what you have learned with others within a couple of days; the idea being that teaching a principle is the best way for you to learn it most thoroughly. getAbstract finds this to be a very useful, practical and thought-provoking book for readers who want to study leadership lessons in the light of their religious beliefs – if that’s not you, then you’ll want to lead the way to the next classroom instead.

Living in God's Grace: Two in One Volume (Angels & Peace with God) - Paperback (2008) by Billy Graham