Why Customers Come Back by Manzie R. Lawfer

Why Customers Come Back: How to Create Lasting Customer Loyalty by Manzie R. Lawfer

Firnando Chau Review


Review
"For anyone who is serious about creating customers for life...outlines everything you need to know to make that happen." -- Mark LeBlanc, author of Growing Your Business

"Lawfer has written a wonderful book that should be required reading for anyone who deals with customers. A great read!" -- Roger Dawson, author of Secrets of Power Negotiating and The Weekend Millionaire's Secrets To Investing In Real Estate

"This book shows you how to create lifelong customers, your key to business success." -- Brian Tracy, author of Goals!
Product Description
Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.

Recruiting Excellence: An Insider's Guide to Sourcing Top Talent - Paperback (June 1, 2005) by Jeff Grout and Sarah Perrin

• Paperback: 256 pages
• Publisher: McGraw-Hill Professional (June 1, 2005)
• Language: English
• ISBN-10: 0077111214
• ISBN-13: 978-0077111212

Product Description

You want to fill your company with smart ideas, fill it with great people. In times of boom or bust, it is the people that provide competitive advantage. "Recruiting Excellence" explains how the dynamics of the modern work place have changed, and how this has impacted on recruiting strategies. Split into three sections, Part one takes a step back, looking at the strategic environment: the candidate's agenda, changing employment market, employer branding, alternative means of sourcing new recruits and alternatives to taking more staff on board. Part two takes a practical look at recruitment - addressing the process, use of consultancies, headhunters, advertising, CV's and application forms. It also explains the psychometric texts, their use and effectiveness. It gives tips on interviewing and the final selection. Part three - After the selection- examines making the offer, probationary period and how to retain the key recruits.

About the Author

Jeff Grout is a respected adviser, commentator, columnist and speaker on the subjects of recruitment, retention and motivation. He is former UK Managing Director of Robert Half International, the largest specialist recruitment consultancy in the world. Sarah Perrin is a freelance journalist and writer, contributing regularly to numerous business and professional magazines. She is also the author of The Guardian Careers Guide to Accountancy.

Trust: The One Thing That Makes or Breaks a Leader

Product Description

As a generation of baby boomers nears retirement, our country is facing a dilemma. By 2010, there may be a shortage of 4 to 6 million workers, causing a dearth of effective leaders. Nearly every recent crisis--corporate bankruptcies, political scandals, moral failures in the church--can be traced to a leadership deficit. The common denominator? Broken trust.

Author Les T. Csorba sees trust as the most indispensable force between leaders and followers. Here he offers observations gleaned from two decades of experience in government, business, church, and family. Part meditation, part how-to manual, Trust examines characteristics of trusted leadership, including The 7 Principles of the Trust. Finally, the book features interactive elements such as The Leader Check: a guide to evaluating whether you are developing the trust necessary to motivate and richly lead followers.

The Magic Power of Your Mind: How to Unleash Your Hidden Power by Walter M. German

The Magic Power of Your Mind: How to Unleash Your Hidden Power by Walter M. German

• Paperback
• Publisher: Wilshire Book Company (June 1940)
• Language: English
• ISBN-10: 0879800933
• ISBN-13: 978-0879800932
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Firnando Chau Review

Beyond the Looking Glass: Overcoming the Seductive Culture of Corporate Narcissism by Alan Downs

Beyond the Looking Glass: Overcoming the Seductive Culture of Corporate Narcissism by Alan Downs (Paperback - May 6, 1997)

Amazon.com Review

Beyond The Looking Glass: Overcoming the Seductive Culture of Corporate Narcissism is organizational psychologist Alan Downs's provocative exploration of high-profile corporate leaders (such as Al Dunlap and Robert Allen) who literally have only one thing on their minds: profits. Such narrow focus actually may yield positive short-term benefits, Downs writes, but ultimately it will drag down individual employees as well as entire companies. Alternative thinking is proposed, and some firms now utilizing these options are examined.

From Library Journal

Management consultant Downs (Corporate Executions, AMACOM, 1995) defines narcissism as "an obsession with a self-image of success." Through case studies, he describes characteristics of narcissistic managers and how their behavior can ultimately be destructive for themselves, their associates, and their companies. Some symptoms of the narcissistic organization are a structure that evolves around personalities rather than work functions or products, a focus on material success rather than the company's mission, expendability of employees, and an emphasis on competition instead of collaboration. Downs recommends a plan of action for such organizations, including executive coaches, surveys, and management seminars. A checklist is included for readers who wish to analyze their own behavior patterns. An insightful and important work; recommended to both public and academic libraries.?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Hardcover: 222 pages
Publisher: Amacom (May 6, 1997)
Language: English
ISBN-10: 0788191764
ISBN-13: 978-0788191763

Rich Dad's Escape from the Rat Race: How to Become a Rich Kid by Following Rich Dad's Advice by Robert Kiyosaki

Paperback: 64 pages
Publisher: Little, Brown Books for Young Readers; 1 edition (January 1, 2005)
Language: English
ISBN-10: 0316000477
ISBN-13: 978-0316000475

From School Library Journal

Grade 3 Up–The authors of the bestselling Rich Dad, Poor Dad attempt to teach financial intelligence to children through colorful cartoon images and cute animal characters. However, the lessons are more suitable for high school students. The authors tell readers to minimize their liabilities such as credit-card debt while building assets, such as starting their own businesses. Examples of the latter include charging classmates to read their comic books or for borrowing their bicycles. The lessons encourage "financial intelligence," but seem to discourage readers from getting a traditional job and fail to mention the hard work and long hours involved in running one's own business. Keltie Thomas's The Kids Guide to Money Cent$ (Kids Can, 2004) and Jamie Kyle McGillian's The Kids' Money Book (Sterling, 2003) offer far better advice.–Karen T. Bilton, Somerset County Library, Bridgewater, NJ

Product Description

How do you get kids interested in learning about finance? Give them a comic book! Rich Dad series author Robert Kiyosaki, whose books have sold over 5 million copies, recognized the increasing need for people to begin their journey to financial literacy-and life-long wealth-as early as their preteen years. In Escape from the Rat Race, basic lessons about ``working to learn, not to earn'', buying assets, and understanding a financial statement are revealed in a graphic format through the tale of Timid T. Turtle. When Tim runs out of cash at an amusement park, his savvy friend Red E. Rat shows him how to ``make money work for him''-and tells Robert Kiyosaki's own riveting account of learning the basic principles of lifelong financial success. Illustrated with full-color sequential art in the style of Rich Dad's popular CASHFLOW games and Web site, here is a book that gives kids (and reluctant readers of all ages) the chance to take their first steps toward financial freedom.

About the Author

Robert Kiyosaki and Sharon Lechter are the authors of the #1 New York Times bestseller Rich Dad, Poor Dad, as well as Rich Dad's Guide to Investing, Cashflow Quadrant, and Retire Young, Retire Rich. Both authors live in Arizona.

About the Artist
Rantz Hoseley has been working in comics since 1987, starting with Tales of the Ninja Warriors (CFW Publishing). Since then, he's worked on many different titles, of which a few include: Angry Shadows (Innovation), The Shattered Earth (Eternity Comics), Caliber Presents (Caliber Press), Ouch (BayWauHaus Publikations), R.I.P. (TSR/Wizards of the Coast), Medal of Honor (Dark Horse) and Real Stuff (Fantagraphics).

In addition, Rantz created, wrote and drew the daily strip "Edge City" for the Daily Evergreen from 1992-94 and is the creator/writer/artist on the thrice-weekly online comic strip DeathMarch (www.gamespy.com/comics/deathmarch) hosted by the largest gaming network online.

The Hidden Value of a Man: Created to Lead, Empowered to Succeed by Gary Smalley, John T. Trent, John Trent

• Paperback: 320 pages
• Publisher: Living Books (August 18, 2005)
• Language: English
• ISBN-10: 1589972120
• ISBN-13: 978-1589972124

Product Description

Often men are ridiculed for being men. The media portray them as sitcom buffoons; heartless, moneyhungry corporate raiders; and angry criminals. Many men feel powerless and frustrated, unsure of their role in the family and beyond. The truth is that a man has great value and incredible impact on his familyand his world. In The Hidden Value of a Man: Created to Lead, Empowered to Succeed, Gary Smalley and John Trent explore that influence and show men how to use their Godgiven power to build strength, love, and unity in their families and the world.

About the Author

Gary Smalley is one of the country's best known authors and speakers on family relationships. He is the author and co-author of 16 best-selling, award-winning books along with several popular films and videos. He has spent over 30 years learning, teaching, and counseling.Gary and his wife, Norma, have been married for 40 years and live in Branson, Missouri. They have three children, Kari, Greg and Michael, and six grandchildren.
Dr. John Trent is president of the Center for StrongFamilies and StrongFamilies.com, an organization that trains leaders to launch and lead marriage and family programs in their churches and communities. John speaks at conferences across the country and has authored or coauthored more than a dozen award-winning and best-selling books.