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Thursday, June 12, 2003

BrainStyles: change your life without changing who you are by Marlane Miller & David J. Cherry

About the Book:-
Hardcover: 384 pages
Publisher: Simon & Schuster; 1st Edition, 1st Printing edition (January 6, 1997)
Language: English
ISBN-10: 0684807572
ISBN-13: 978-0684807577


Firnando Chau Review


From Publishers Weekly


This facile instant guide to self-identity reduces the human brain to four modes of perception and response. You supposedly find out which variation of right brain/left brain operation fits you by reading the book. And then onward to "personal satisfaction, ease, self-esteem." What is a "brain style," anyway? It is variously offered as "your natural way of doing things...you at your best"; or, "the speed of information exchange between the brain hemispheres...expressed as...behaviors"; or "a combination of aptitudes." The fact that the author has a business consulting firm with the same name as the book, BrainStyles, does suggest that the work is not disinterested science. (Her previous book on the same subject, BrainStyles: Be Who You Really Are, was coauthored in 1992 with her husband, David J. Cherry, a business executive whom she credits with inventing the BrainStyle System-a registered title.) This book is a pop brain scan, simplifying the most complex aspect of human functioning to quick takes-a psychosilliness that despite attempts at validating the concept in several appendixes never quite rises to the dignity of a parlor game. Author tour. 
Copyright 1996 Reed Business Information, Inc.


From Library Journal


Miller, president of the BrainStyles consulting firm, argues that although we cannot change the way we think, we can make the most of our various "brainstyles," whether we are "knowers," "conciliators," "conceptors," or "deliberators." The text is fleshed out with interesting trivia about the brain and cognition. But although the title and premise will interest those unwilling or afraid to change, the book's promise is not fulfilled. The self-test questions are vague and difficult to answer, and as the text progresses, it begins to resemble yet another variation on a very familiar theme. All but large public libraries can pass on this one.?January Adams, Franklin Twp. P.L., Somerset, N.J.
Copyright 1997 Reed Business Information, Inc.

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