Search This Blog

Thursday, September 30, 2010

2010 September Books Read

I have included this month's music video by a little girl, Hannah who plays Chopin's Nocturne #20 in C Sharp Minor.  I hope you find the music a good match as you read this blog.  Enjoy.





This month read are: -

Number 5: Grande Expectations: A Year in the Life of Starbucks' Stock by Karen Blumenthal


The book I read from is a 2007 version.


About the Book
Wall Street Journal
 bureau chief Blumenthal is a seasoned financial reporter, yet she admits that the stock market mystifies her. Her mission: to follow one stock closely for a year (2005) to gain insights on how the market works, and, ultimately, become a better investor. There could not have been a better choice than Starbucks (stock symbol SBUX). A favorite of the growth investing crowd, it's sexy, yet familiar, a phenomenal achiever that tends to go through stomach-churning gyrations. As the year unfolds, we attend the annual shareholders' meeting, learn the history of Starbucks, and find out the significance of stock buybacks, (legal) insider trading, stock splits, and analysts' reports. We get an inside view on how institutional investors, the big players like mutual funds and hedge funds, value a stock, as these big guns trade in and out of SBUX in blocks of 10,000 or more shares. While managing to take some of the mystery out of the market's machinations, Blumenthal provides insights and tools for the individual investor looking to "take the plunge." David Siegfried
Copyright © American Library Association. All rights reserved


About the AuthorKAREN BLUMENTHAL has been a business reporter or editor for nearly twenty-five years, including two decades at The Wall Street Journal. Her previous book, Let Me Play: The Story of Title IX, won the Jane Addams Children’s Book Award for older children. Six Days in October, a book for young people on the 1929 stock market crash, was named a Robert F. Sibert Honor Book by the American Library Association.


Number 4: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle




About the Book (from Wikipedia)
Tolle's purpose and hope for The Power of Now was that it would "play its part in … the transformation of human consciousness," by acting as a catalyst to those who are ready for a radical inner transformation or, as he sometimes calls it, for enlightenment.


This purpose has affected the format of the book. Tolle has tried to write it in such a way as to "draw you into this new consciousness as you read … to give you a taste of enlightenment."
As a result, the book avoids intellectual discussion and argument. He tries not merely to present the reader's mind with information, which the mind might find interesting, or might not, which it might agree with, or disagree with. From Tolle's judgment, none of that would change readers, who would still be using their minds to judge these new ideas and to respond to them. Rather Tolle uses a variety of devices to try to engage with the reader at a deeper level than that of the mind.

The book is cast in a question and answer format, and originated in Tolle's work with individuals and small groups over a ten-year period. Most of the questions arose while he was teaching and counseling. This format allows Tolle to engage with how his readers are likely to be thinking or responding to his teaching, and allows him to move the focus of attention away from a merely intellectual response to the readers' own consciousness.

The book does not follow a strictly linear sequence of thought. The question and answer format allows for digressions and repetitions. An earlier point can be made again in a new way, or brief summaries of earlier material may help to clarify misunderstandings the questioners still have. The terminology is also varied: Being and Unmanifested, presence and consciousness, acceptance and surrender, enlightenment and transformation. The words are used as signposts, pointing beyond themselves.

Other Reviews
Much more than simple principles and platitudes, The Power of Now takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light.

It's no wonder that The Power of Now has sold over 2 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present.

The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death. Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.




About the Author
Tolle's first book, The Power of Now, was first published in 1997 by Namaste Publishing. Only 3000 copies were published of the first edition, and Tolle has said "I would personally deliver a few copies every week to some small books stores in Vancouver ... Friends helped by placing copies of the book in spiritual bookstores farther afield". The book was first published under copyright by the New World Library in 1999, and in August 2000, it reached the New York Times Best Seller list for "Hardcover Advice". After two more years, it was number one on the list. In May 2010, The Power of Now appeared on the "Paperback Advice" for the 92nd time, at number 8. By 2008 the book had been translated into 33 languages, and has since also been translated into Arabic. Tolle published his second book, Stillness Speaks, in 2003. In 2005, Tolle published his third book, A New Earth .


Number 3: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner





About the Book (Wikipedia)

The book is a collection of economic articles written by Levitt, an expert who has already gained a reputation for applying economic theory to diverse subjects not usually covered by "traditional" economists; he does, however, accept the standard neoclassical microeconomic model of rational utility-maximization. In Freakonomics, Levitt and Dubner argue that economics is, at root, the study of incentives.

The book's topics include:
Chapter 1: Discovering cheating as applied to teachers and sumo wrestlers
Chapter 2: Information control as applied to the Ku Klux Klan and real-estate agents
Chapter 3: The economics of drug dealing, including the surprisingly low earnings and abject working conditions of crack cocaine dealers
Chapter 4: The controversial role legalized abortion may have played in reducing crime. (Levitt explored this topic in an earlier paper entitled "The Impact of Legalized Abortion on Crime.")
Chapter 5: The negligible effects of good parenting on education
Chapter 6: The socioeconomic patterns of naming children


About the Author
Levitt was born in 1967 and attended St. Paul Academy and Summit School, graduated from Harvard University in 1989 with his B.A. in economics, and received his Ph.D. from MIT in 1994. He is currently the William B. Ogden Distinguished Service Professor and the director of the The Becker Center on Price Theory at the University of Chicago. In 2004 he won the John Bates Clark Medal, awarded bi-annually by the American Economic Association to the most promising U.S. economist under the age of 40. In April 2005 Levitt published his first book, Freakonomics (coauthored with Stephen J. Dubner), which became a New York Times bestseller. Levitt and Dubner also started a blog (www.freakonomics.com).

Dubner grew up in Duanesburg, New York as the youngest of eight children in a devout Roman Catholic family. His parents, Paul and Veronica Dubner, had converted to Catholicism from Judaism. Stephen Dubner explains his own choice to practice Judaism as an adult as follows: "I did not grow up Jewish, but my parents did. . . . But for my parents -- and now, for me, as I am becoming a Jew -- there is a pointed difference. We have chosen our religion, rejecting what we inherited for what we felt we needed."

Dubner's first published work was in the American children's magazine Highlights for Children.[citation needed] Dubner received a scholarship from Appalachian State University in North Carolina, and graduated in 1984. At Appalachian he formed a band, "The Right Profile," which was signed to Arista Records. In 1988, he stopped playing music to focus more on writing, going on to receive an MFA in Writing from Columbia University (1990), where he also taught in the English Department.

Dubner currently resides in New York City with his wife, Ellen Binder, and their two children






Number 2: The Logic of Life: Uncovering The New Economics of Everything by Tim Harford





Financial Times and Slate.com columnist Harford (The Undercover Economist) provides an entertaining and provocative look at the logic behind the seemingly irrational. Arguing that rational behavior is more widespread than most people expect, Harford uses economic principles to draw forth the rational elements of gambling, the teenage oral sex craze, crime and other supposedly illogical behaviors to illustrate his larger point. Utilizing John von Neumann and Thomas Schelling's conceptions of game theory, Harford applies their approach to a multitude of arenas, including marriage, the workplace and racism. Contrarily, he also shows that individual rational behavior doesn't always lead to socially desired outcomes. Harford concludes with how to apply this thinking on an even bigger scale, showing how rational behavior shapes cities, politics and the entire history of human civilization. Well-written with highly engaging stories and examples, this book will be of great interest to Freakonomics and Blink fans as well as anyone interested in the psychology of human behavior. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.














Number 1: SuperFreakonomics by Steven D Levitt & Stephen J Dubner




I read from the Penguin Books 2010 Edition.

Editorial Review - Publishers Weekly vol. 256 iss. 40 p. 43 (c) 10/05/2009
Economist Levitt and journalist Dubner capitalize on their megaselling Freakonomics with another effort to make the dismal science go gonzo. Freaky topics include the oldest profession (hookers charge less nowadays because the sexual revolution has produced so much free competition), money-hungry monkeys (yep, that involves prostitution, too) and the dunderheadedness of Al Gore. 
There’s not much substance to the authors’ project of applying economics to all of life. Their method is to notice some contrarian statistic (adult seat belts are as effective as child-safety seats in preventing car-crash fatalities in children older than two), turn it into “economics” by tacking on a perfunctory cost-benefit analysis (seat belts are cheaper and more convenient) and append a libertarian sermonette (governments “tend to prefer the costly-and-cumbersome route”). 
The point of these lessons is to bolster the economist’s view of people as rational actors, altruism as an illusion and government regulation as a folly of unintended consequences. The intellectual content is pretty thin, but it’s spiked with the crowd-pleasing provocations—“'A pimp’s services are considerably more valuable than a realtor’s’” —that spell bestseller. (Nov.)  


About the Authors
Steven D. Levitt teaches economics at the University of Chicago. His idiosyncratic economic research into areas as varied as guns and game shows has triggered debate in the media and academic circles. He recently received the American Economic Association's John Bates Clark Medal, awarded every two years to the best American economist under forty.Stephen J. Dubner lives in New York City. He writes for The New York Times and the New Yorker, and is the bestselling author of Turbulent Souls and Confessions of a Hero-Worshipper. In August 2003 Dubner wrote a profile of Levitt in The New York Times magazine. The extraodinary response that article received led to a remarkable collaboration.






While attending Appalachian State University, Stephen J. Dubner started a rock band that was signed to Arista Records. He eventually stopped playing music to earn an M.F.A. in writing at Columbia University, where he also taught in the English Department. From 1990 to 1994, he was an editor and writer at New York magazine. He has written for numerous publications including The New Yorker, Time, and The Washington Post. He is an award-winning author and journalist. He is the coauthor, with Steven D. Levitt, of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. It won the inaugural Quill Award for best business book; a Visionary Award from the National Council on Economic Education; and was named a Notable Book of 2005 by the New York Times. His other works include Turbulent Souls: A Catholic Son's Return to His Jewish Family (1998), Confessions of a Hero-Worshiper (2003), and The Boy with Two Belly Buttons (2007).

Sunday, September 26, 2010

SuperFreakonomics by Steven D Levitt & Stephen J Dubner






SuperFreakonomics by Steven D Levitt & Stephen J Dubner




I read from the Penguin Books 2010 Edition.


Firnando Chau Review



Table of Contents:-
An Explanatory Note xiii
Introduction: Putting the Freak in Economics 1
1 How Is a Street Prostitute Like a Department-Store Santa? 26
2 Why Should Suicide Bombers Buy Life Insurance? 81
3 Unbelievable Stories About Apathy and Altruism 139
4 The Fix Is in-and It's Cheap and Simple 190
5 What Do Al Gore and Mount Pinatubo Have in Common? 235
Epilogue: Monkeys Are People Too 301
Acknowledgments 309
Notes 313


Editorial Review - Publishers Weekly vol. 256 iss. 40 p. 43 (c) 10/05/2009
Economist Levitt and journalist Dubner capitalize on their megaselling Freakonomics with another effort to make the dismal science go gonzo. Freaky topics include the oldest profession (hookers charge less nowadays because the sexual revolution has produced so much free competition), money-hungry monkeys (yep, that involves prostitution, too) and the dunderheadedness of Al Gore. 
There’s not much substance to the authors’ project of applying economics to all of life. Their method is to notice some contrarian statistic (adult seat belts are as effective as child-safety seats in preventing car-crash fatalities in children older than two), turn it into “economics” by tacking on a perfunctory cost-benefit analysis (seat belts are cheaper and more convenient) and append a libertarian sermonette (governments “tend to prefer the costly-and-cumbersome route”). 
The point of these lessons is to bolster the economist’s view of people as rational actors, altruism as an illusion and government regulation as a folly of unintended consequences. The intellectual content is pretty thin, but it’s spiked with the crowd-pleasing provocations—“'A pimp’s services are considerably more valuable than a realtor’s’” —that spell bestseller. (Nov.)  

About the Authors
Steven D. Levitt teaches economics at the University of Chicago. His idiosyncratic economic research into areas as varied as guns and game shows has triggered debate in the media and academic circles. He recently received the American Economic Association's John Bates Clark Medal, awarded every two years to the best American economist under forty.Stephen J. Dubner lives in New York City. He writes for The New York Times and the New Yorker, and is the bestselling author of Turbulent Souls and Confessions of a Hero-Worshipper. In August 2003 Dubner wrote a profile of Levitt in The New York Times magazine. The extraodinary response that article received led to a remarkable collaboration.
While attending Appalachian State University, Stephen J. Dubner started a rock band that was signed to Arista Records. He eventually stopped playing music to earn an M.F.A. in writing at Columbia University, where he also taught in the English Department. From 1990 to 1994, he was an editor and writer at New York magazine. He has written for numerous publications including The New Yorker, Time, and The Washington Post. He is an award-winning author and journalist. He is the coauthor, with Steven D. Levitt, of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. It won the inaugural Quill Award for best business book; a Visionary Award from the National Council on Economic Education; and was named a Notable Book of 2005 by the New York Times. His other works include Turbulent Souls: A Catholic Son's Return to His Jewish Family (1998), Confessions of a Hero-Worshiper (2003), and The Boy with Two Belly Buttons (2007).

Swimming Lesson

Saturday, 25th September 2010.

The morning breeze blows gently through the window frame and unto my sleeping face, gently awaking me from my dream.  I was not feeling well and felt the wind colder than usual, so I quickly took my blanket and covered my whole body thinking it would be nice to continue the dream.  It would make sense to go back to sleep since it was a Saturday morning and it normally warrants a later start for the day! I was also down with a bad headache and my whole body  was still aching due to the possible cause of sleep deprivation over the last few nights of working late.  

The early morning silence were typically interrupted by the sounds of my two elder daughters' laughters.  Each distinct laughter is recognizable to me and they are like music to my ears even though I was experiencing a bad headache at that moment.  The eldest girl laughter's sounded more bass in comparison to the younger girl. My younger girl's laughter is higher in tone with a few short breathlessness causing it to end with a gentle abrupt repetitions of "he", "he", "he" sounds. Yes, they are both angels sent from heaven to make my life on this earth meaningful (besides loving my wife of course) and with the purpose of carrying out my duties as a loving father would to their children.  

By now I was half awake and am contemplating whether to get out of bed to receive my morning hugs from my two princesses.  I could barely hear the conversations between both of them and they were speaking so fast it was a wonder they understood one another.  At that particular moment, lo and behold, the word, "swimming" was repeated so many time that I could pick it up so clearly.  It dawns on me like a bolt of lightning zapping me to my senses and I was reminded of the main reason why both my elder girls were awake early that particular morning.   Today would be the day for their official swimming lesson!

I was a little apprehensive to get out of bed after I glance at the sky outside the window.  The weather at that time was overcast and from the look of it, at anytime it could unload the watery cargo at any moment.  In my mind, I could picture the children sulking and complaining to me of their perfect day being robbed by the rain.  I was worried this impending rain if allow to continue would probably be the main reason for the swimming lesson to be cancelled till next Saturday. A little voice inside me begs me to wake up and get my undeserving hugs from my two girls while another voice beckoning me to go back to sleep.  Decision, decision, decision.  

To my surprise, I said a quick prayer and ask God to let the rain fall now so in the afternoon, the swimming lesson would be spared and it would be sunshine to one's heart content.  I chuckled at  how naively I was hoping for God to change the course of the day so my two girls could get their swimming lesson as planned.

I braved my laziness and jumped out of bed to greet the morning with my two elder girls.  

"Good morning Daddy." Greeted the younger one.  

"Morning Dad, do you think its going to rain?" Asked the elder girl.

I replied them, "Morning girls!" and still half asleep, I walked to the kitchen to get my mug and filled it with some water for my thirsty lips.

"What would you want for breakfast?" I asked the girls.

"Mum made some breakfast already, so I'll be having that please." Replied the elder girl.

I just nodded my head and walked back to the kitchen to grab some utensils for my breakfast.

The younger girl hurried to the kitchen and asked the same question. "Do you think its going to rain?" 

I sheepishly answered, "I don't know darling.  It looks like it might, but if it does, I'm sure it would be over in a minute." Trying to sound as positive as possible, so as not to alarm her or raised any notion that would disappoint her happy mood.

"Anyway, the swimming lesson is in the afternoon right? So it should be fine then."  I added to make it more convincing.

I switched on the television and switch on to one of the children program for them to view or to be exact to keep their minds off the rain which could possibly cancel the swimming lesson.  The children program did it's charm like an instant magic.   I know they also have a linguistic tuition to attend and instructed them to prepare after the program end. They were obedient and as instructed carry on their routine tasks of preparation for the tuition.

Thus, that was how the morning and early part of the afternoon go.  

Note: While the two girls were away in their tuition, together with both my wife and my third and youngest daughter, we went to the common playground in the back of our home.  I was constantly listening to an old song, by Air Supply.  It was titled, "I Can Wait Forever" and it brought some form of inspiration as I jotted down notes for my Hands On Approach theory.  Despite the headache, I managed to pen down a number of interesting topics for future reference.

-- Watch Genghis Khan --

I finished watching Genghis Khan today. It was one of those television series that I bought and never really finished watching.  The headache was still there.

I took two panadol to help with my headache and decided to take my two elder daughters to the swimming pool for their swimming lesson.

--- The Swimming Class --

* in a nutshell *

The eldest girl is 9 years old and is braver than the second girl as she is more inclined to take a deep breath for each swimming stroke.  The second girl not wanting to be out-do, also took the courage to hold her breath.

-- to be continued --

Wednesday, September 22, 2010

I was browsing through my bookshelves and noticed that some of my favourite books turned yellowish! Well I'll probably upload some of the pictures of the books up so if you are keen to know more or purchase any of these books, please do contact me.  Cheers, Firnando Chau.


 

Tuesday, September 7, 2010

The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle

The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle




Table of Content
Author's Preface
Introduction
1. The Origin of This Book
2. The Truth That is Within You
Chapter One: You Are Not Your Mind
1.1. The Greatest Obstacle to Enlightenment
1.2. Freeing Yourself from Your Mind
1.3. Enlightenment: Rising above Thought
1.4. Emotion: The Body's Reaction to Your Mind
Chapter Two: Consciousness: The Way Out of a Pain
2.1. Create No More Pain in the Present
2.2. Past Pain: Dissolving the Pain-Body
2.3. Ego Identification with the Pain-Body
2.4. The Origin of Fear
2.5. The Ego's Search for Wholeness
Chapter Three: Moving Deeply into the Now
3.1. Don't Seek Your Self in the Mind
3.2. End the Delusion of Time
3.3. Nothing Exists Outside the Now
3.4. The Key to the Spiritual Dimension
3.5. Accessing the Power of the Now
3.6. Letting Go of Psychological Time
3.7. The Insanity of Psychological Time
3.8. Negativity and Suffering Have Their Roots in Time
3.9. Finding the Life Underneath Your Life Situation
3.10. All Problems Are Illusions of the Mind
3.11. A Quantum Leap in the Evolution of Consciousness
3.12. The Joy of Being
Chapter Four: Mind Strategies for Avoiding the Now
4.1. Loss of Now: The Core Delusion
4.2. Ordinary Unconsciousness and Deep Unconsciousness
4.3. What Are They Seeking?
4.4. Dissolving Ordinary Unconsciousness
4.5. Freedom from Unhappiness
4.6. Wherever You Are, Be There Totally
4.7. The Inner Purpose of Your Life's Journey
4.8. The Pas Cannot Survive in Your Presence
Chapter Five: The State of Presence
5.1. It's Not What You Think It is
5.2. The Esoteric Meaning of "Waiting"
5.3. Beauty Arises in the Stillness of Your Presence
5.4. Realizing Pure Consciousness
5.5. Christ: The Reality of Your Divine Presence
Chapter Six: The Inner Body
6.1. Being Is Your Deepest Self
6.2. Look beyond the Words
6.3. Finding Your Invisible and Indestructible Reality
6.4. Connecting with the Inner Body
6.5. Transformation through the Body
6.6. Sermon on the Body
6.7. Have Deep Roots Within
6.8. Before You Enter the Body, Forgive
6.9. Your Link with the Unmanifested
6.10. Slowing Down the Aging Process
6.11. Strengthening the Immune System
6.12. Let the Breath Take You into the Body
6.13. Creative Use of Mind
6.14. The Art of Listening
Chapter Seven: Portals into the Unmanifested
7.1. Going Deeply into the Body
7.2. The Source of Chi
7.3. Dreamless Sleep
7.4. Other Portals
7.5. Silence
7.6. Space
7.7. The True Nature of Space and Time
7.8. Conscious Death
Chapter Eight: Enlightened Relationships


8.1. Enter the Now from Wherever You Are
8.2. Love/Hate Relationships
8.3. Addiction and the Search for Wholeness
8.4. From Addictive to Enlightened Relationships
8.5. Relationships as Spiritual Practice
8.6. Why Women Are Closer to Enlightenment
8.7. Dissolving the Collective Female Pain-Body
8.8. Give Up the Relationship with Yourself
Chapter Nine: Beyond Happiness and Unhappiness There Is Peace

9.1. The Higher Good beyond Good and Bad
9.2. The End of Your Life Drama
9.3. Impermanence and the Cycles of Life
9.4. Using and Relinquishing Negativity
9.5. The Nature of Compassion
9.6. Toward a Different Order of Reality


Chapter Ten: The Meaning of Surrender
10.1. Acceptance of the Now
10.2. From Mind Energy to Spiritual Energy
10.3. Surrender in Personal Relationships
10.4. Transforming Illness into Enlightenment
10.5. When Disaster Strikes
10.6. Transforming Suffering into Peace
10.7. The Way of the Cross
10.8. The Power to Choose
Notes
Acknowledgments
About the Author




Synopsis


A spiritual teaching of rare power and clarity, presented in the form of dialogue between teacher and seeker. Profound insights are gained --we are not our mind; we can find our way out of psychological pain; authentic power is found in surrendering to the now. More than a book --a precious gift, a loving companion, a guide to enlightened living.

New Age Books


Now and then, time cultivates these perfect jewels. You find one and think nothing better is possible. Such is The Power of Now. A regular customer at our store, and student of Chi Gong said, "It not only synthesizes everything i've delved into, but it does it so clearly and simply." Many customers report back literally "thrilled" to have come across the book.

From Wikipedia:-
Tolle's purpose and hope for The Power of Now was that it would "play its part in … the transformation of human consciousness," by acting as a catalyst to those who are ready for a radical inner transformation or, as he sometimes calls it, for enlightenment.


This purpose has affected the format of the book. Tolle has tried to write it in such a way as to "draw you into this new consciousness as you read … to give you a taste of enlightenment."


As a result, the book avoids intellectual discussion and argument. He tries not merely to present the reader's mind with information, which the mind might find interesting, or might not, which it might agree with, or disagree with. From Tolle's judgment, none of that would change readers, who would still be using their minds to judge these new ideas and to respond to them. Rather Tolle uses a variety of devices to try to engage with the reader at a deeper level than that of the mind.


The book is cast in a question and answer format, and originated in Tolle's work with individuals and small groups over a ten-year period. Most of the questions arose while he was teaching and counseling. This format allows Tolle to engage with how his readers are likely to be thinking or responding to his teaching, and allows him to move the focus of attention away from a merely intellectual response to the readers' own consciousness.


The book does not follow a strictly linear sequence of thought. The question and answer format allows for digressions and repetitions. An earlier point can be made again in a new way, or brief summaries of earlier material may help to clarify misunderstandings the questioners still have. The terminology is also varied: Being and Unmanifested, presence and consciousness, acceptance and surrender, enlightenment and transformation. The words are used as signposts, pointing beyond themselves.

Other Reviews


Much more than simple principles and platitudes, The Power of Now takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light.




It's no wonder that The Power of Now has sold over 2 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present.



The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death. Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.

About the Author


Tolle's first book, The Power of Now, was first published in 1997 by Namaste Publishing. Only 3000 copies were published of the first edition, and Tolle has said "I would personally deliver a few copies every week to some small books stores in Vancouver ... Friends helped by placing copies of the book in spiritual bookstores farther afield". The book was first published under copyright by the New World Library in 1999, and in August 2000, it reached the New York Times Best Seller list for "Hardcover Advice". After two more years, it was number one on the list. In May 2010, The Power of Now appeared on the "Paperback Advice" for the 92nd time, at number 8. By 2008 the book had been translated into 33 languages, and has since also been translated into Arabic. Tolle published his second book, Stillness Speaks, in 2003. In 2005, Tolle published his third book, A New Earth .

Wednesday, September 1, 2010

2010 August Books Read


For the month of August (despite travelling with my wife to Europe for almost 2 weeks) I managed to get some good read and they are: -

Number 5: Headhunters and How To Use Them: A Guide for Organisations and Individuals by Nancy Garrison Jenn.




The edition I read was a 2005 version.

Product Details of the book: When firms need to fill management positions, when experienced managers want a new challenge, or when MBA graduates are looking for their first senior management role, they often turn to headhunters, or, more formally, executive search consultants.

This guide provides a clear overview of the executive search market, with specific guidelines on using headhunters effectively, both for individuals looking for a job and organizations looking for to fill a role. Headhunters offers advice on what’s important in the selection of an executive search firm and provides invaluable networking tips on getting the best search consultants interested in you as a candidate.

With the global job market more uncertain than ever, the need for quality career guidance has grown considerably. This new addition to The Economist series helps fill the void for all of those looking for a new job—or a new employee.

About the Author




Nancy Garrison Jenn is a global authority on headhunters. She is an author, consultant and well known speaker on the executive search profession. She consults to many global corporations on the selection of executive search firms worldwide, with a special focus on emerging markets. Clients have included Armstrong Intl, Corning, Dell, Diageo, Expedia, GSK, KKR, KPMG, LVMH, Thomson Reuters ,Vanguard and Viacom.

To know more about Nancy, this is the link to her website: http://nancygarrisonjenn.com/

Number 4: The Company A Short History of A Revolutionary Idea by John Micklethwait & Adrian Wooldridge.





Firnando CHAU's reviewThe content of the book are as follows: - 


Introduction: Utopia Limited
* The book begins with the theme of a play by William S Gilbert and Arthur Sullivan.  It was set in 1893!  Mentioned briefly about the Companies Act of 1862 to the 2002 SOX (Sarbanes Oxley Act).  
* 3 themes are mentioned for us to understand the underlying of the book. They are: 
a) Past company's history is more dramatic than our current ones.
b) A Correlation exists from the first where the modern companies are becoming more ethical (Lord forbids! If we are living in the information age and behaves like stone ages primitive savageries) in comparison to the past!
c) The West (yes not the Asians) gained a huge competitive advantage due to 2 major determinants and they are: technological advances/prowess; and liberal parliamentarians & statesman such as the likes of William Ewart Gladstone & Robert Lowe.
* Its concluding paragraph also asked the readers about post Ronald Coase as we enter into the information age and the impacts it have on the company.  


1. Merchants & Monopolists: 3000 BC to AD 1500
* From the Mesopotamia to the Assyrians, the existence of a contractual agreement in partnership to form the early days of a modern "company".  This was evident with Amur Ishtar agreement which happens to be similar to our modern venture capital fund!.
* Went on to the shipping agreement of the Mediterranean civilizations of Phoenicians & Athenians, to the Romans, the Muslim merchant (Sinbad), the Chinese (which have a 700 lead years to the European in technological advances) and of course the resurgence of the West's technological advances due to China's close door policy!
1.1. The Rialto Effect
* The Merchants of Italy & the Guilds of the Northern Europe, which also brings in the shipping routes to trading!  It dwells a bit on the word "compagnia" which is a compound of 2 Latin words, "cum" and "panis" to mean "breaking bread together"!
* Mentioned about early banks from the Florence's 2 important banks, Bardi and Peruzzi.  Also briefly mentioned the rise & fall of the Medici empire.
1.2. Datini's Database
* a fervent supporter of "compagnia" and thus led to more acceptance in Italy!
1.3. Corporations & Guilds
* as most of the Middle Ages, Guilds were the most important form of business organisations.
* the word "guild" is derived from Saxon verb, "gildan" meaning to pay tax!


2. Imperialists & Speculators: 1500 - 1750
* 16th & 17th centuries saw the emergence of "Chartered Companies" with 2 strong ideas (to both finance its growths & embarks on the overseas ambition of colonisation) of: 1.) Shares that could be sold on open market; and 2.) Limited Liabilities!
2.1. The Honorable Company
* East India Company - all began on 24th Sep 1599, Founders Hall, City of London, Lord Mayor Sir Stephen Soane. Mentioned about the impact from Sir Edward Michelbourne & James Lancaster!
* The structure of the East India Company in 2 Tier Structure!
2.2. For King & Country
2.3. John Law and the God Mammon
2.4. The South Sea Bubble and The Carousel of Fools
2.5. A Body Without A Soul


3. A Prolonged and Painful Birth: 1750 - 1862
3.1. Slavers and Industrialists
3.2. An American Alternative
3.3. Setting The Company Free
3.4. The Middlemarch Effect
3.5. The Great Victorian Debate
3.6. A New Sort of Organization




4. The Rise of Big Business in America: 1862 - 1913
4.1. First Came The Railroads
4.2. The Retailers Before The Manufacturers
4.3. All Under One Roof
4.4. The Backlash
4.5. The Popularity of The Company


5. The Rise of Big Business in Britain, Germany, and Japan 1850 - 1950
5.1. Land of Hope and History
5.2. The Good and The Few
5.3. The Rise of German Industry
5.4. The Zaibatsu of Japan


6. The Triumph of Managerial Capitalism: 1913 - 1975
6.1. Sloan's Revolution
6.2. The Managers
6.3. Three Debates That Defined The Company
6.4. Corporate Imperialism
6.5. Organization Man and American Benevolence


7. The Corporate Paradox: 1975 - 2002
7.1. Hail The Company
7.2. The Unbundling of The Company
7.3. Round Up The Usual Suspects
7.4. Barbarians and Pension Funds
7.5. Silicon Valley
7.6. Unbundled, Flat and Borderless
7.7. Regulatory Capitalism
7.8. Enron and Beyond


8. Agents of Influence: Multinationals 1850 - 2002
8.1. The First Forays Abroad
8.2. An Empire of Their Own
8.3. The Multicultural Multinational
8.4. The Great Unloved


* Conclusion: The Future of The Company
1) 3 Possible Worlds
2) A Franchise Under Threat


Editorial Review - Cahners Business Information (c) 2003

Considering the astounding impact companies have had on every corner of civilization, it's amazing that the development of the institution has been largely unexamined. Economist editors Micklethwait and Wooldridge present a compact and timely book that deftly sketches the history of the company. They trace its progress from Assyrian partnership agreements through the 16th- and 17th-century European "charter companies" that opened trade with distant parts of the world, to today's multinationals. The authors' breadth of knowledge is impressive. They infuse their engaging prose with a wide range of cultural, historical and literary references, with quotes from poets to presidents. Micklethwait and Wooldrige point out that the enormous power wielded by the company is nothing new. Companies were behind the slave trade, opium and imperialism, and the British East India Company ruled the subcontinent with its standing army of native troops, outmanning the British army two to one. By comparison, the modern company is a bastion of restraint and morality. In a short, final chapter on the company's future, the authors argue against the fear, in antiglobalization circles, that "a handful of giant companies are engaged in a `silent takeover' of the world." Indeed, trends point toward large organizations breaking into smaller units. Moreover, the authors argue that for all the change companies have engendered over time, their force has been for an aggregate good.

About the Authors



John Micklethwait (left) oversees coverage of the United States for The Economist. He lives in London. Adrian Wooldridge (right) works for The Economist in Washington, D.C.













Both Micklethwait & Wooldridge co-authors a number of books and I could not wait to get my hands on them.  They are:
1. God is Back: How the Global Revival of Faith is Changing the World (2010)
2. The Right Nation: Conservative Power in America (2004)
3. A Future Perfect: The Challenge and Promise of Globalization (2003)
4. The Witch Doctors: Making Sense of the Management Gurus (1997)


Number 3: The Courage to Act: Five Factors to Courage to Transform Business by Merom Klein & Rodney W Napier





The book I read was the 2003 Edition.

Editorial Review - Reed Business Information (c) 2003
Using terms like "conflict-prone realities" and "authority-responsibility gaps," this book attempts to help weak employees achieve success at work. Klein, founder of The Courage Institute (an organization that helps leaders and teams "build the courage to act"), and Napier, a business consultant and pioneer in the "concept of 360-degree feedback," present a dense but intelligent approach to acting with guts, whether workers are having trouble staying optimistic at the office or taking business risks. Part one explains why courage matters and what its traits are (candor, purpose, will, rigor and risk); part two teaches how to build it (based on the aforementioned traits); and part three gives examples of courage in action. Throughout, Klein and Napier draw on real-life examples from Fortune 500 companies and other organizations. The book will help more cerebral business readers who are experiencing difficulties stepping up to business challenges.












Rod Napier also co-authored another book with Rich McDaniel on 

Measuring What Matters: S

implified Tools for Aligning Teams and Their Stakeholders (2006).

Number 2: The Knack: How Street-Smart Entrepreneurs Learn To Handle Whatever comes Up by Norm Brodsky & Bo Burlingham.



I was reading this book in the later part of July 2010 and finished in mid August 2010. It was intentionally read so that it would coincide with my company's anniversary month!




From Publishers Weekly

Brodsky and Burlingham, both Inc. magazine columnists, offer a host of advice to budding businesspeople in this thoughtful guide. Having seen businesses fail and succeed, the authors have served as mentors to a wide variety of self-starters and use their experiences as object lessons. The book focuses mainly on big-picture practicalities—the protection of startup capital and the necessity of focusing on high–profit-margin sales—but also expounds on overcoming the sales mindset in favor of the entrepreneurial mentality and facing mistakes with grace and an eye to learning. With a clear, conversational style, the authors give advice on raising capital, maintaining relationships with banks and lenders, customer relations, dealing with unexpected roadblocks and hiring good management. But in the end, they contend that entrepreneurship is not only a passion but a way to achieve a happier, richer, fuller life for ourselves and for our children and grandchildren—and with the right mental habits and skills, anyone can achieve entrepreneurial success. Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one. (Oct.) 
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


About The Authors




Norm Brodsky's (Left) is a columnist and senior contributing editor from the Inc. Here is the link to Inc website: http://www.inc.com/column/street-smarts/ and in 2008 Norm sold the CitiStorage for US$110 Million. He is a veteran entrepreneur that founded and grown six businesses. I like reading his column and I encourage you to visit and read some of the articles he wrote.


As for the other author, I heard about Bo Burlingham (Right) through his other books he co-author with Jack Stack. Here are some of the best-sellers books they co-authored:
1. A Stake In The Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business (2003)
2. The Great Game of  Business by Jack Stack & Bo Burlingham (1994)


Some of the other books written by Bo Burlingham are listed below:
1. Built To Sell: Turn Your Business Into One You Can Sell by John Warrillow & Bo Burlingham (2010)
2. Small Giants: Companies That Choose To Be Great Instead of Big (2007)


Number 1: How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else by Michael Gates Gill.


The edition that I read is 2008 version.  This book is a memoir by Michael Gates Gill which tells the transformation of his life from a high-level advertising executive with J. Walter Thompson to a lowly coffee barista at one of the million of Starbucks cafes.

I ranked this book as number one for the month because, it touches on a number of facets in my daily life! It touches on areas where as a professional, what it takes to climb the leader of success and the countless sacrifices in order to fulfill that goal is after-all not so relevant in the end! One of my favourite parts would be his candidness of mixing both flashbacks and to the present situation so the readers not only see the sharp contrast but learned to be content through his eyes.



It is pretty much well summed up as by the Editorial Review - Library Journal vol. 132 iss. 10 p. 127 (c) 06/01/2007,

Gill, son of New Yorker writer Brendan Gill, explains how he was born into privilege, was "downsized" out of his high-powered advertising career, divorced by his wife after the woman with whom he was having an affair became pregnant, and learned that he had a slow-growing brain tumor—all of which ultimately led him to an entry-level job at Starbucks at the age of 64. And that's just the first chapter. Gill's inspirational memoir is a look back on his first year at Starbucks, learning the ropes as a barista. In each chapter, he faces a new challenge, from cleaning up to balancing the register to hosting coffee tastings. The resulting book is a somewhat simplistic but intensely readable tribute to the power of redemption through work, with Gill richly detailing his relationships with his manager, his colleagues, and Starbucks "guests." While telling his life story, he also hits all the appropriate business world notes, riffing on diversity, acceptance, and respect, and even manages to instill a desire for a cup of coffee in his reader. Recommended for all public libraries. [See Prepub Alert, LJ 5/1/07.]—Sarah Statz Cords, Madison P.L., WI


Some of the other books I would like to get my hands on by him are:
1. How to Save Your Own Life: 15 Lessons on Finding Hope in Unexpected Places (2009)
2. Fire Up! From Corporate Kiss-Off to Entrepreneurial Kick-Off, Take Charge of Your Destiny in Our Downsizing World (1996)