Swim with the Sharks Without Being Eaten Alive by Harvey B. Mackay

Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey B. Mackay

Hardcover: 288 pages
Publisher: William Morrow & Company; Book Club (BCE/BOMC) edition (1988)
Language: English
ISBN-10: 0688074731
ISBN-13: 978-0688074739

Review

"A must for everyone and anyone entering the business world." -- Donald Trump

"Harvey Mackay is a master of brief, biting, and brilliant business wit and wisdom." -- Tom Peters

"Harvey Mackay may be the most talented man I have met." -- Lou Holtz

"His book gives to-the-point parables about making your business and personal life a success." -- USA Today

"It's one of the best self-help books I have ever read." -- Larry King

"Super-Salesman's Secrets." -- Wall Street Journal

"Swim With The Sharks is an extraordinary treasure chest of information." -- Ken Blanchard --This text refers to an alternate Paperback edition.

Product Description

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:

• Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
• Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."
• Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.
• Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."

This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.

From the Inside Flap

This comprehensive course on salesmanship, negotiation and management teaches you how to outsell, outmanage, outmotivate and outnegotiate your competition. Swim With The Sharks has won praise from a remarkable and diverse following, including Governor Mario Cuomo of New York, Gloria Steinem and Ted Koppel.

Harvey Mackay, the man who built a multi-million dollar international envelope manufacturing company, new shares his winning techniques for professional and personal success. He offers an agenda for achievement through a series of "lessons" featuring the Mackay 66 -- an in-depth customer profile designed to give you the edge -- and invaluable "quickies" on business and life -- " Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease;" "How to Handle the Tough Prospect;" among many others.

In the bestselling tradition of Tom Peters, Donald Trump and Mark McCormack, here is sound advice for anyone who wants to be a winner in any field. Swim With The Sharks is the new "success" bible by the man Fortune magazine called "Mr. Make-Things-Happen." --This text refers to an out of print or unavailable edition of this title.

About the Author

Harvey Mackey is a graduate of the University of Minnesota and of the Stanford Executive Program, Graduate School of Business, Stanford University. He is the chairman and chief executive officer of Mackey Envelope Corporation. He is an internationally renowned public speaker, an avid runner and marathoner, and a number-one-ranked tennis player in Minnesota.
He and his wife, Carol Ann, have three children and live in Shorewood, a suburb of Minneapolis, Minnesota.
--This text refers to an alternate Paperback edition.

From AudioFile

Bestselling author and envelope magnate Mackay exhorts listeners to work harder and smarter, weaving personal anecdotes into a creed of success through persistence, instinct, and planning. Hard-boiled business advice like this benefits managers, salespeople, and entrepreneurs of every stripe, especially those susceptible to hale-fellow-well-met sentiments and Knute Rockne drive. Not without humor, not without a dash of humility, Mackay offers nuggets of advice that may help listeners excel. Oh, and the "sharks"--they are apparently other businesspeople who cut their teeth on Napoleon Hill and Dale Carnegie. This piece would benefit from a casual interview with the author after the reading. D.J.B. © AudioFile 2003, Portland, Maine

Firnando Chau Review


Table of Contents