About the Book
Publisher: Crown Business
February 2001
Hardcover / 144 pages
ISBN: 0609608398
Website: http://www.ram-charan.com/what_the_ceo.htm
Firnando Chau Review
Table of Contents:-
Preface
I Business Acumen: The Universal Language of Business
1. What Jack Welch and Street Vendors Share: The Essence of Business Thinking
2. Every Business Is the Same Inside: Cutting Through to Cash, Margin, Velocity, Growth, and Customers
3. Understanding Your Company's Total Business: How the Pieces Come Together
II Business Acumen in the Real World
4. The World Has Complexity, Leaders Provide Clarity: Figuring Out Business Priorities
5. Wealth Is More Than Making Money: Seeing the Business Like an Investor
III Getting Things Done
6. Growing People Takes Courage: Making Matches, Fixing Mismatches
7. Making Groups Decisive: Designing Social Operating Mechanisms
8. What to Do and How to Do It: A CEO with an Edge in Execution
IV Your Personal Agenda
9. Your Part in the Big Picture: Rekindling the Spirit of the Lemonade Stand
Index
Product Description
The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.
Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.
How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can.
The best CEOs have a knack for bringing the most complex business down to the fundamentals -- the same fundamentals of the family shoe shop. They have business acumen -- the ability to focus on the basics and make money for the company.
What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently:
* Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business.
* Decide what to do, despite the clutter of day-to-day business and the complexity of the real world.
Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success used by business legends like Jack Welch of GE.
About the Author
Ram Charan is a highly sought adviser to CEOs and senior executives in companies ranging from start-ups to the Fortune 500, including GE, Ford, DuPont, EDS, Universal Studios, and Verizon. He is the author of Boards That Work and the coauthor of Every Business Is a Growth Business and E-Board Strategies. Dr. Charan has written numerous articles for Harvard Business Review and other publications, including the Fortune cover story "Why CEOs Fail."He has a D.B.A and an M.B.A. from Harvard Business School and has taught at Harvard and Northwestern. He won the best teacher award at Northwestern's Kellogg School and was recently elected a Fellow of the National Academy of Human Resources.
