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Monday, February 20, 2006

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy

About the Book:-
Paperback: 240 pages
Publisher: Adams Media; 3 edition (February 20, 2006)
Language: English
ISBN-10: 1593374992
ISBN-13: 978-1593374990


Firnando Chau Review


About the Book


A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use 
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.


About the Author


Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.

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