The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand by Dianne M. Durkin

About the Book:-
Hardcover: 240 pages
Publisher: AMACOM (April 22, 2005)
Language: English
ISBN-10: 0814408176
ISBN-13: 978-0814408179

Firnando Chau Review


Amazon.com Review



Editorial Reviews
Product Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to: 
* create an environment that inspires passion for the brand and company loyalty 
* encourage employees to help craft and become invested in the company's vision and values 
* translate organizational values into superior products, customer service, and corporate profits


Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.


Book Description
"Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.


Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits


Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results."

Why Customers Come Back by Manzie R. Lawfer

Why Customers Come Back: How to Create Lasting Customer Loyalty by Manzie R. Lawfer

Firnando Chau Review


Review
"For anyone who is serious about creating customers for life...outlines everything you need to know to make that happen." -- Mark LeBlanc, author of Growing Your Business

"Lawfer has written a wonderful book that should be required reading for anyone who deals with customers. A great read!" -- Roger Dawson, author of Secrets of Power Negotiating and The Weekend Millionaire's Secrets To Investing In Real Estate

"This book shows you how to create lifelong customers, your key to business success." -- Brian Tracy, author of Goals!
Product Description
Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.