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Saturday, October 14, 2006

The Ultimate Marketing Toolkit by Paula Peters

The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow. by Paula Peters



About the Book:-
Paperback: 240 pages
Publisher: Adams Media; 2 edition (April 17, 2006)
Language: English
ISBN-10: 1593374976
ISBN-13: 978-1593374976


Firnando Chau Review


About the Book


Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:
Logos that get attention
Newsletters that generate business
Sound bites that customers remember 
Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.


About the Author


Paula Peters is a full-time writer and entrepreneur with almost a decade of experience writing technical and marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by hundreds of business owners and executives throughout the Midwest.

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