The 36 Stratagems for Business : Achieve Your Objectives Through Hidden and Unconventional Strategies and Tactics - Hardcover (Jan. 1, 2005) by Harro von Senger
- Hardcover: 256 pages
- Publisher: Cyan Communications (January 1, 2005)
- Language: English
- ISBN-10: 1904879462
- ISBN-13: 978-190487946
Product Description
ACHIEVE YOUR BUSINESS GOALS BY APPLYING THE STRATEGIES AND TACTICS OF THE 36 STRATAGEMS FROM ANCIENT CHINAThe 36 Stratagems are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese Art of Cunning. First mentioned about 1,500 years ago, the 36 Stratagems were committed to paper at about 500 years ago, and have gained in popularity in Chinese business circles since the 1990s. More than 80 books have been published recently in the Far East recommending the use of the 36 stratagems in the modern business world. These books are, however, unknown in the Western countries. Managers at all levels will therefore benefit from this English-language book evaluating the 36 Stratagems and detailing how to apply them in management as well as "economic warfare".
Harro von Senger has written The 36 Stratagems for Business on the basis of the insights gained during his many years of research, much of it whilst he lived and worked in China. Entertaining and thought provoking, the text includes examples of managers who have been able to achieve objectives using the strategems. As far as the application of the Art of Cunning is concerned, China is far ahead of the West. Knowing this Chinese Art would give you a great advantage in business. The 36 stratagems encourage flexibility and new ways of thinking about business issues, making this handbook widely adaptable to changing conditions.
From the Author
Harro von Senger is a leading expert in sinology. He has doctorates in both law and classical sinology, and is a professor of sinology at the University of Freiburg, Germany, and author of The Book of Stratagems.
About the Author
Harro von Senger is a leading expert in sinology. He has a doctorate in law and another doctorate in classical sinology. Originally from Switzerland, he is currently a professor of sinology at the University of Freiburg in Germany. His previous publications include the bestselling 'The Book of Stratagems: Tactics for Triumph and Survival' (Penguin).
