The Six Value Medals: The Essential Tool for Success in the 21st Century by Edward de Bono

The Six Value Medals: The Essential Tool for Success in the 21st Century by Edward de Bono

About the Book:-

Paperback: 176 pages
Publisher: Vermilion (March 3, 2005)
Language: English
ISBN-10: 009189459X
ISBN-13: 978-0091894597


Firnando Chau Review



Synopsis

An inventive framework for making sound business decisions.

Corporate decision-making requires a radical overhaul. Analysis and judgment are no longer enough because it’s often a clash of values that causes disputes and conflicts. This groundbreaking book from a world authority on creative thinking provides a basis for values assessment — an essential tool in corporate decision-making in the new century.

De Bono demonstrates how values affect all areas of thinking, and outlines a framework to focus employees’ attention on a variety of values including human, organizational, cultural and perceptual values.

About the Author

Edward de Bono is the author of more than 60 books and the creator of the concept of “Lateral Thinking.” His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.

Common Sense Business By Steve Gottry

Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy! - Hardcover (July 26, 2005) by Steve Gottry


Hardcover: 368 pages
Publisher: HarperBusiness (July 26, 2005)
Language: English
ISBN-10: 0060778385
ISBN-13: 978-0060778385

From Publishers Weekly


Joining the unofficial club of marketing communications experts who write books after years of running their own business, Gottry- coauthor of The On-Time, On-Target Manager-presents a practical, confessional volume of advice for small business management. The twist: readers can learn from mistakes Gottry made running his Minneapolis-based ad agency and video production firm, which failed spectacularly after a 22-year run. (He now heads another business, a "content creation" company called Priority Multimedia Group.) Gottry's analysis of his earlier failure, against the backdrop of what he did right when founding and building his business, distinguishes this volume from the pack. In clear, direct prose with an inspirational tone, Gottry's advice is as well organized as it is well intended. From implementation to growth, to preservation and evolution, to downsizing, he includes specific how-to's, which explain, for example, ways to prioritize bills for payment when cash is tight (e.g. pay the lawyers last). But as he periodically revisits his big fall from grace, he dwells a bit too longingly on his personal losses (the 'corporate' Mercedes, boat and plane). Though the occasional preachy sermon against bigotry and materialism also distracts from his practical advice, Gottry still effectively communicates his main message: watch your receivables, not the instrument panels that guide your expensive toys. 
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


From Booklist


In 1993 Gottry's award-winning advertising company was on a roll, when suddenly clients started falling away in droves. As his professional and personal life crumbled around him, his business failed--but rather than declare bankruptcy, Gottry worked for eight years to pay back his debts. The lessons he learned were formulated into the basis of this book, which can help the small-business owner set his or her priorities and avoid the pitfalls that many young entrepreneurs make. Gottry guides the reader through the six stages of the small-business "life cycle," from dreaming and planning through the practical stages of implementation and growth. He advises on how to capitalize on your own personal strengths in relation to employees, customers, and vendors. He also shows how to structure your day, remain sane, and keep your business alive without drowning in it and becoming a workaholic. There are lots of books on starting a business out there, but few that are this concise and straightforward. David Siegfried
Copyright © American Library Association. All rights reserved


Review
"A reality-based, down-to-earth, optimistically -sound, practical why and how-to approach to business success…" -- Zig Ziglar, motivational speaker and bestselling author


"Small business men and women should read and reread this book. It’s an eye-opener!"
-- John W. MacEachern Founder and former CEO (Retired) Offshore Maintenance 


"The section on marketing and advertising alone is well worth the price of the book!" -- Elaine Ralls, President, HMI Marketing & Advertising, Tempe, AZ


"This is essential information for anyone who dreams of starting his or her own business--and staying in business. " -- Kathy Player, EdD Dean, Ken Blanchard College of Business Grand Canyon University


About the Book


Do you own or plan to own a small business?
Do you work for a small business and desire to better understand your boss?
Do you know someone who owns a business and wants to be stronger, more focused, and more successful?
This is the book for you.


The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life.


Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.


About the Author


Steve Gottry is the owner of Priority Multimedia Group, Inc., a content creation company that develops films, videos, books, and marketing materials. Gottry and his firm have won a number of awards, including three Silver Microphones for radio and awards from the International Advertising Festival for direct mail and film. He lives in Phoenix, Arizona.

Monster Careers: How to Land the Job of Your Life

Product Description

Monster founder Jeff Taylor, with former editor-in-chief Doug Hardy, has written an upbeat, inspirational, and indispensable guide to getting the job you want in the new world of work. Rich with real-world advice from recruiters, career counselors, human resource professionals, and successful Monster members who share their job- hunting expertise, Monster Careers provides a step-by-step plan for carrying out a super- charged job search—from exploring new career options to writing job-winning resumes and cover letters, to mastering the interview and negotiating a job offer. A practical and passionate guide for any stage of your career, whether you’re a seasoned professional or a recent graduate, Monster Careers is poised to become the uncontested job search authority. --This text refers to an alternate Paperback edition.

About the Author

Jeff Taylor is the founder and chief monster of the world’s leading careers Web site, Monster.com. A visionary leader in both the Internet and careers industries, he is a frequent speaker at universities and high-level business conferences. Doug Hardy, a certified job and career transition coach, was the editor-in-chief of Monster. 

The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand by Dianne M. Durkin

About the Book:-
Hardcover: 240 pages
Publisher: AMACOM (April 22, 2005)
Language: English
ISBN-10: 0814408176
ISBN-13: 978-0814408179

Firnando Chau Review


Amazon.com Review



Editorial Reviews
Product Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.
Filled with practical tips and proven strategies, the book shows readers how to: 
* create an environment that inspires passion for the brand and company loyalty 
* encourage employees to help craft and become invested in the company's vision and values 
* translate organizational values into superior products, customer service, and corporate profits


Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.


Book Description
"Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.


Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits


Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results."

Why Customers Come Back by Manzie R. Lawfer

Why Customers Come Back: How to Create Lasting Customer Loyalty by Manzie R. Lawfer

Firnando Chau Review


Review
"For anyone who is serious about creating customers for life...outlines everything you need to know to make that happen." -- Mark LeBlanc, author of Growing Your Business

"Lawfer has written a wonderful book that should be required reading for anyone who deals with customers. A great read!" -- Roger Dawson, author of Secrets of Power Negotiating and The Weekend Millionaire's Secrets To Investing In Real Estate

"This book shows you how to create lifelong customers, your key to business success." -- Brian Tracy, author of Goals!
Product Description
Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.

Recruiting Excellence: An Insider's Guide to Sourcing Top Talent - Paperback (June 1, 2005) by Jeff Grout and Sarah Perrin

• Paperback: 256 pages
• Publisher: McGraw-Hill Professional (June 1, 2005)
• Language: English
• ISBN-10: 0077111214
• ISBN-13: 978-0077111212

Product Description

You want to fill your company with smart ideas, fill it with great people. In times of boom or bust, it is the people that provide competitive advantage. "Recruiting Excellence" explains how the dynamics of the modern work place have changed, and how this has impacted on recruiting strategies. Split into three sections, Part one takes a step back, looking at the strategic environment: the candidate's agenda, changing employment market, employer branding, alternative means of sourcing new recruits and alternatives to taking more staff on board. Part two takes a practical look at recruitment - addressing the process, use of consultancies, headhunters, advertising, CV's and application forms. It also explains the psychometric texts, their use and effectiveness. It gives tips on interviewing and the final selection. Part three - After the selection- examines making the offer, probationary period and how to retain the key recruits.

About the Author

Jeff Grout is a respected adviser, commentator, columnist and speaker on the subjects of recruitment, retention and motivation. He is former UK Managing Director of Robert Half International, the largest specialist recruitment consultancy in the world. Sarah Perrin is a freelance journalist and writer, contributing regularly to numerous business and professional magazines. She is also the author of The Guardian Careers Guide to Accountancy.

Trust: The One Thing That Makes or Breaks a Leader

Product Description

As a generation of baby boomers nears retirement, our country is facing a dilemma. By 2010, there may be a shortage of 4 to 6 million workers, causing a dearth of effective leaders. Nearly every recent crisis--corporate bankruptcies, political scandals, moral failures in the church--can be traced to a leadership deficit. The common denominator? Broken trust.

Author Les T. Csorba sees trust as the most indispensable force between leaders and followers. Here he offers observations gleaned from two decades of experience in government, business, church, and family. Part meditation, part how-to manual, Trust examines characteristics of trusted leadership, including The 7 Principles of the Trust. Finally, the book features interactive elements such as The Leader Check: a guide to evaluating whether you are developing the trust necessary to motivate and richly lead followers.